Gold’s Gym
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees ($40,000)
The Concept
Gold’s Gym is a U.S. fitness franchise offering full-service gyms with strength and cardio equipment, group fitness classes, personal training, and other amenities.
The brand was founded in Venice Beach, California, in 1965 and is now part of RSG Group. Its franchise model focuses on large fitness facilities with membership-based revenue, supported by brand recognition, standardized gym design, and operational assistance.
Frequently Asked Questions
How much does it cost to open a Gold’s Gym franchise?
The 2026 FDD summary lists an estimated initial investment of $2.356 million to $5.162 million. The official franchise website also lists an investment range of approximately $1.79 million to $4.54 million. The applicable amount depends on the facility size, location, construction, and equipment requirements.
What are the financial requirements?
Gold’s Gym does not publicly confirm a specific liquid capital requirement on its franchise website. Applicants must complete a financial qualification process and demonstrate that they can fund the investment and ongoing operations. Financing may be available through third-party lenders, but approval is not guaranteed.
What are the ongoing royalty and marketing fees?
The royalty is 5% of monthly gross revenue, subject to a minimum of $2,000 per month. The marketing contribution is 2% of gross revenue, subject to a minimum of $1,350 per month. Additional cooperative marketing contributions may also apply.
How much revenue can a Gold’s Gym franchise generate?
The 2026 FDD summary reports average gross revenue of $1.797 million for franchised facilities, with a median of $1.759 million. These figures represent revenue before operating expenses and do not indicate the profit a franchise owner will earn.
What support does Gold’s Gym provide to franchisees?
Gold’s Gym provides support with site selection, gym design, equipment selection, training, marketing resources, and ongoing operational guidance. The company also offers access to preferred vendors and resources for recruiting and staffing.
You represent Gold’s Gym?
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