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Amo Sami’s Shawarma

Non-Client of L'Express Franchise100% Halal · Authentic Lebanese recipes, with Sami’s twist

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

Not disclosed

Total investment

Total Investment to launch the business, including initial fees (Not disclosed)

Not disclosed

The Concept

Amo Sami’s Shawarma is a Michigan-born fast-casual restaurant brand specializing in crispy Lebanese-style shawarma sandwiches. Its menu features chicken and beef shawarma, toasted pita sandwiches, loaded bowls, sides and sauces, with a focus on authentic Lebanese flavors and a 100% halal offering. The brand became popular through viral social media videos showcasing its distinctive crispy shawarma preparation.

The business traces its roots to a Metro Detroit restaurant launched in 2016 and subsequently expanded through food trucks and physical locations. Amo Sami’s is now pursuing nationwide franchise expansion, offering several formats: food trucks, convenience-store counters, standalone restaurants and strip-mall locations. Its franchise program emphasizes hands-on operational support, training, build-out assistance and marketing.

logo amo samis shawarma: design minimaliste jaune

Frequently Asked Questions

Amo Sami’s has not publicly disclosed its initial investment range or franchise fee. The company offers several formats, including food trucks, convenience-store counters, standalone restaurants and strip-mall restaurants. Investment requirements will likely vary considerably depending on the selected format, location and construction costs. Prospective franchisees should request the current franchise disclosure document and investment breakdown directly from the company.

The franchisor has not published detailed financial or professional qualification requirements. Its application process asks candidates to indicate their investment range, preferred store model, target market and opening timeline. The company promotes hands-on operational training and support, but specific experience and financial requirements should be confirmed with its franchise development team.

The royalty rate, marketing contributions, technology fees and other recurring charges have not been publicly disclosed. These details should be reviewed in the current FDD before entering into a franchise agreement.

Amo Sami’s does not currently publish average unit volume, median sales or franchisee earnings data. Its viral popularity and expansion announcements indicate strong consumer interest, but they are not evidence of the financial performance of an individual restaurant.

The brand is pursuing nationwide expansion and has announced development commitments across multiple U.S. markets. Its franchise application invites candidates to discuss available territories and preferred operating formats. However, minimum unit commitments, multi-unit development schedules and territory exclusivity have not been publicly specified.

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Latest News from Amo Sami’s Shawarma

 
amo samis shawarma wrap ad

Amo Sami’s Shawarma Moves from Detroit Food Truck to 100+ Franchise Locations Nationwide

A Michigan food truck that triggered a viral shawarma movement online is now building a national franchise. Amo Sami's Shawarma, formally launched as a franchise concept in 2024, announced in April 2026 that 102 locations are in development across more than 14 states, as the brand extends from its Detroit-area…

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