New Chapter Begins as Ritchie & Amber Take the Lead at PHG

The Exciting Transition of the PHG Franchise

April 2025 marked an incredibly exciting moment, as Ritchie and Amber officially took over the PHG franchise following the very well-deserved retirement of founders Peter and Julie Maxted. Having joined PHG as franchisees back in 2018, they fell in love with the brand almost instantly — the warm ethos, the hands-on approach, the family feel, and of course, the huge love for animals that runs through the whole of PHG.

Running PHG together genuinely feels like a dream come true for them both, and they’re determined to carry forward the values that have made PHG so special from day one — friendly, down-to-earth, pet-focused, and proudly non-corporate.

To this very day, Ritchie and Amber continue to run PHG Southampton alongside leading PHG. Staying hands-on with pets keeps them grounded, connected, and completely in touch with the everyday realities of running a gold-standard pet care business.

By running the PHG franchise while staying hands-on in Southampton, Ritchie and Amber are able to provide excellent support and generate new momentum without losing the friendly, personal touch that makes PHG so special.

Franchise Pets, Homes and Gardens

Pets, Homes and Gardens (PHG) is a beloved pet care franchise that stands out for its community-oriented approach and unwavering dedication to the well-being of animals. PHG delivers premium dog walking, home visits, house sitting and boarding. Under the leadership of Ritchie and Amber, PHG continues to highlight its core values, ensuring that every interaction is enriched with care and personal attention. Today, it continues to grow because its model works: local owner-operators deliver exceptional care, build long-term relationships, and earn the trust of their community.