Nobi Nobi Franchise

fast-food japanese cuisine

Nobi Nobi is an innovative Japanese restaurant chain. It offers its customers a unique culinary experience, combining authentic flavours and gastronomic creativity.

£900 K: Average annual turnover
£350 K: Total investment
£120 K: Deposit
12: Locations

NobiNobi, Be Nobi, Be Happy

Presentation

NobiNobi was born in Bordeaux in 2014 under the impetus of Sing-Lee Ly, a passionate fan of Asian cuisine. The restaurant quickly became a success, thanks to an original menu that bucked the sushi trend of the day.

At NobiNobi, no sushi, but Yakisoba, Katsu Curry, Bao Burger and it works! In 2018, on the strength of this success, the brand opened its 1st drive-through in Le Haillan, followed by branch openings in Sainte-Eulalie, Fargues Saint Hilaire and Libourne.

In 2021, 2 franchisees join the adventure with the openings of Marseille Grand Littoral and Paris Oberkampf. 2023 marks the real launch of NobiNobi’s development, with 7 openings and 4 projects in the pipeline for early 2024.

The NobiNobi concept is based on taking customers on a journey to Japan, with a carefully designed décor and, above all, an explosion of flavours that will take their taste buds on a journey!

Franchisors and franchisees speak out

Benjamin Schmit, Directeur Général en charge du développement
In the spotlight
Word from the franchisor
REPLAY E-SALON NOBI NOBI
E-salon
Eric Gandie, Franchisé Pessac
Franchisee testimonial
Mathis Jardel, Graphiste
Word from the franchisor
Jonathan Tillet, Animateur réseau
Word from the franchisor

Key information

Profiles sought

At NobiNobi, there’s no such thing as a typical profile!

First and foremost, we’re looking for entrepreneurs capable of flying the banner’s colors, with a commercial spirit and a passion for the restaurant business.
Whether you come from a restaurant background or not, we’ll consider any profile, provided your project has been studied and thought through!
Experience in management and running a profit center is preferable, although these items are covered during franchisee training in our restaurant schools.

Join NobiNobi in 4 points

Quality and originality: NobiNobi makes a point of selecting quality products and controlling its supply chain with specialists in Asian products. 🌟
Japan often rhymes with sushi, but NobiNobi doesn’t offer sushi, but an original menu featuring Yakisoba, Bao and Bubble-Tea. 🧋
A strong, identifiable visual concept: the restaurants have been designed with our customers in mind. Enter NobiNobi, and you’ll have a good time in a setting reminiscent of the streets of Japan, a little moment of escape and enjoyment. ✈️
Speed of service: At NobiNobi, all processes are designed to be accessible to everyone! No wokers, chefs or anything else: everything has been simplified and designed to delight your future customers with a very fast service time, which is a very strong competitive advantage in today’s market! ⏱️

Sector assets

The rise of Asian street food: For years, Asian street food has been constantly growing and evolving, because it combines what customers are looking for: quality, speed and balance.

After the strong Thai period, Japan is THE culinary trend of the moment!