Franchising Desjoyaux Pools

World leader in swimming pools.

Piscines Desjoyaux is recognized worldwide for the quality of its products and services. Since its beginnings, Desjoyaux has built a solid brand image, synonymous with reliability and innovation.

  • £520 k

    Sales turnover in two years

  • £140 k

    Total investment

  • £40 k

    Investment

  • 400

    Branches

  • Piscines Desjoyaux 1

    Desjoyaux, Leader in the world of swimming pools

    Presentation

    The Desjoyaux Pools franchise network stands out as a major player in the swimming pool industry. With technological innovations and a solid franchise business strategy, the Desjoyaux Pools brand offers unique franchise opportunities for entrepreneurs looking to enter this rapidly growing sector.

    100% French Manufacturing 🇫🇷
    – Over 50 years of experience
    – 3 to 4 patents filed each year
    – 50 million euros invested over the last 5 years
    – A comprehensive training program

    The First Desjoyaux Pool: A Revolution in the Swimming Pool Industry
    The Desjoyaux adventure began in 1966 with the construction of the first swimming pool by Jean Desjoyaux for his own family. This initiative marked the beginning of a revolution in the swimming pool industry. Jean Desjoyaux quickly filed patents for major innovations such as the active permanent formwork and the pipe-free filtration system. These technological advancements simplified the construction and maintenance of swimming pools, making them more accessible to the general public.

    The Desjoyaux Pool Structure: Continuous Innovation
    The Desjoyaux pool structure is distinguished by its active permanent formwork, a patented innovation that allows swimming pools to be built more quickly and durably. This system uses modular polypropylene panels, offering great flexibility in the shape and size of the pools. The strength and durability of this pool structure make Desjoyaux a preferred choice for many customers worldwide.

    Desjoyaux Franchise Business Terms
    The business terms offered by the Desjoyaux Pools franchise network are designed to maximize the success of franchise owners. Each franchisee benefits from advantageous business conditions, including exclusive rights in a given territory, which reduces internal competition and ensures a captive customer base. Additionally, franchise owners have access to an existing customer database, facilitating the start-up of their business.

    Provision of Operational Tools: Continuous Support
    One of the key aspects of the success of the Desjoyaux franchise is the provision of operational tools to franchise owners. These tools include management software, marketing support, and ongoing training. The availability of these operational tools allows franchisees to manage their businesses efficiently, from prospecting new clients to managing swimming pool construction projects.

    Career Change: A Unique Opportunity for Professional Reorientation
    For those considering a career change, joining the Desjoyaux Pools franchise network can represent a unique opportunity for professional reorientation. The swimming pool industry is booming, and the reputation of the Desjoyaux Pools brand offers significant security and growth potential. Whether you are an entrepreneur in another field or simply looking to give a new direction to your career, Desjoyaux provides comprehensive support to facilitate this career change.

    A Renowned Brand with a Focus on the Customer
    The Desjoyaux Pools brand is globally recognized for the quality of its products and services. Since its inception, Desjoyaux has built a strong brand image synonymous with reliability and innovation. This recognition directly benefits franchise owners, who can leverage the brand’s recognition to attract and retain customers.

    At Desjoyaux, fulfilling customer desires is a priority. Each project is customized to meet the needs and desires of customers, whether it is the shape of the pool, equipment, or water treatment options. This customer-centric approach allows Desjoyaux to stand out in a competitive market and ensure high customer satisfaction.

    Desjoyaux: A Pioneer in the Swimming Pool Market
    The Desjoyaux Pools franchise network is a benchmark in the swimming pool industry. Thanks to innovations like the active permanent formwork and a proven franchise model, Desjoyaux offers exceptional franchise opportunities for entrepreneurs. As a market pioneer, the brand is responsible for democratizing swimming pools! This commercial success is due to an original and patented dual concept: the formwork system and the pipe-free filtration system. Additionally, the company has an undeniable technological edge and a cutting-edge research and development department that focuses on innovation and market needs. Each year, Desjoyaux files 3 to 4 international patents!

    • 2009

      Year of creation in UK

    • 3

      Locations throughout UK

    • 47 years old

      Average age of franchisees

    Key information

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    Sector assets

    The swimming pool industry is in full expansion. It’s a leisure market that makes families dream, both in France and abroad. A swimming pool is synonymous with happiness for family and friends, and an average 16% increase in property value. It has even become indispensable in certain regions due to climatic conditions. This trend, once reserved for affluent households, has now spread to all categories of the population.

    Over the past 10 years, an average of 50,000 in-ground pools have been installed every year in France. In light of this craze, the pool market is looking forward to prosperous years ahead!

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    Profiles sought

    Desjoyaux opens its doors to candidates wishing to change jobs or start a new professional life as a self-employed worker. The group welcomes entrepreneurs, managers, shopkeepers and employees, looking for individuals in tune with the brand’s key values: familiarity, dynamism, conviviality, common sense, openness and accessibility.

    As a family business dedicated to the well-being of families, Desjoyaux offers the opportunity to become a dealer without the need for specific technical skills, with the assurance of full training. For those looking for an accessible and rewarding career change, joining the Desjoyaux family represents a unique opportunity to be your own boss and embark on an exciting entrepreneurial adventure.

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    Join Piscines Desjoyaux in 3 points

    • Global leadership Since 1966, Piscines Desjoyaux has installed more than 202,000 pools worldwide, making it the world leader in in-ground pool construction. Exporting to over 80 countries, enjoy the benefits of joining the world’s leading exclusive in-ground pool construction network. 🌍
    • Exclusive technology and advanced ecology: Piscines Desjoyaux is a pioneer in innovation with its exclusive technology and patented systems, including pipe-free filtration. Every year, the brand registers 3 to 4 international patents. Underlining its commitment to the environment, the structural panels are made from 100% recycled materials. ♻️
    • World of service Piscines Desjoyaux: Piscines Desjoyaux goes beyond the private pool by emerging as a leader in various sectors such as community pools, renovation of existing parks, spas, equipment, accessories and decoration. Joining Piscines Desjoyaux offers a unique opportunity to evolve in a world of diversified services. 🌐
    • Bonus: A large family of Desjoyaux Franchisees! 👍

    As a family business for four generations, Piscines Desjoyaux is dedicated to the well-being of all families. By joining our network of franchisees, you become an integral part of a large family committed to providing exceptional aquatic experiences for all.

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    Key figures

    £ 70k

    Input

    £ 0k

    Entrance fee

    £140k - £170k

    Total investment

    £ 520k

    Sales in two years

    A quick look at your future franchise?

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    With its unique know-how and innovative spirit

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    Latest News from Desjoyaux Pools

    • DesJoyaux: international expansion, a new importer in...

      International Expansion: Piscines Desjoyaux Welcomes a New Importer in Paraguay The management of Piscines Desjoyaux headquarters and the head of Desjoyaux Iberica SA have welcomed a new importer in Paraguay, marking an important step in the...

      12 Jul 2024 Franchise news

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