Xponential Fitness has signed the largest franchise development deal in its history, expanding its partnership with Riser Fitness to accelerate growth of its Club Pilates brand across the United States.
Under the agreement, Riser Fitness will develop 127 new Club Pilates studios over the next five years, adding to its existing portfolio and significantly increasing its footprint within the system. The deal also grants the franchise group rights to remaining territories across six states, including California, Nevada and Washington.
Riser Fitness, already one of the largest operators within the network, currently runs more than 100 studios and holds a growing pipeline of development rights both in the U.S. and internationally.
Multi-Unit Franchise Model Driving Growth
The agreement reflects Xponential Fitness’ broader strategy of scaling its brands through large, multi-unit franchise partnerships. The company, which operates a portfolio of boutique fitness concepts including Club Pilates, relies heavily on experienced operators to expand across multiple territories.
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Club Pilates remains one of the largest Pilates brands globally, with more than 1,400 studios, and continues to benefit from sustained demand in the boutique fitness segment.
The latest deal highlights the growing role of large franchise groups in driving expansion, particularly as brands look to scale efficiently across established markets.
With this agreement, Xponential Fitness reinforces its focus on multi-unit franchise development as a key driver of growth across the U.S. fitness market.
