The U.S. fitness industry is projected to generate $50 billion in annual revenue by 2030, and boutique concepts are positioned at the center of that growth. SPENGA, a multi-discipline fitness brand combining cycling, strength training, and yoga in a single session, has rejoined FastLane‘s full-service development program to accelerate a new phase of national expansion.
Founded by six executives with at least 20 years of experience each in the health industry, SPENGA launched franchising in partnership with Franchise FastLane in 2018, a collaboration that helped the franchise concept award more than 250 locations. In 2023, the company transitioned into FastLane’s CarPool program, a lighter-touch structure designed to support organic development while the brand worked to strengthen internal systems, improve franchisee communication, and refine its studio model. With that foundation rebuilt, SPENGA is now re-entering the full FastLane program for what it describes as a new period of rapid growth.
From Stabilization to Expansion: The CarPool-to-FastLane Shift
The move back into the full FastLane program follows a deliberate two-year period of internal restructuring. During its time in the CarPool program, SPENGA expanded its wellness offerings to include nutrition products, supplements, and red-light therapy, broadening its studio revenue model beyond class memberships. The brand also updated its operational processes and franchisee support infrastructure. The renewed partnership restores access to Franchise FastLane’s full suite of services: territory planning, lead generation, marketing, compliance oversight, and its proprietary tech stack for franchise development management.
A $50 Billion Market Driving Boutique Fitness Interest
Industry projections cited in SPENGA’s announcement put U.S. fitness revenue at $50 billion by 2030. Boutique studios, which typically operate on smaller footprints with specialized programming and higher price points than traditional gym memberships, have drawn sustained franchisee interest in the years following the pandemic recovery of in-person fitness. SPENGA’s three-discipline format, which moves members through a spin cycling segment, a strength block, and a yoga cooldown in a single class, positions the brand against both single-discipline boutique concepts and traditional multi-use gym franchises.
Projected U.S. fitness industry revenue by 2030, according to figures cited in SPENGA’s June 2026 announcement.
Franchise FastLane’s Criteria for Re-Engagement
Franchise FastLane, which has helped award more than 10,000 franchise units across its portfolio since launching in 2017, applies a structured evaluation process before adding or re-engaging brands. For SPENGA, the assessment focused on unit economics, franchisee validation, and the strength of the leadership team. Tim Koch, President and COO of Franchise FastLane, described the re-entry as a natural fit given the brand’s track record over the past two years.
This content is provided for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations vary by state and individual circumstances and may change over time. Readers should consult a qualified attorney, tax professional, or other licensed professional regarding their specific situation. Nothing herein creates an attorney-client relationship.
