Three months after launching mySOLA powered by Vagaro, franchise brand Sola Salons has released initial performance data for the platform serving its 21,000+ independent beauty and wellness professionals. Operators using Vagaro’s discovery and promotional tools are reporting new-client growth exceeding 300%, while those combining featured placement, online retail, and email campaigns are recording rates above 400% higher than peers not using the combined toolset.
Sola Salons operates a salon suite franchise model in which individual beauty and wellness professionals rent private studio spaces within larger Sola-operated facilities, rather than working as employees of a traditional salon. The brand announced its partnership with Vagaro, a salon and wellness business management software company, in April 2026. The collaboration introduced mySOLA, a customized version of Vagaro’s platform designed specifically for Sola’s professional community, consolidating booking, payment processing, marketing tools, and client acquisition within a single system.
Early Data Points to Sharp Gains in New-Client Acquisition
According to figures published by Sola Salons on July 7, 2026, professionals featured in Vagaro’s discovery and promotional tools are seeing new-client growth exceeding 300% compared to those not participating. The most active users, specifically those combining Vagaro’s featured placement with online retail capabilities and promotional email campaigns, are recording more than 400% higher new-client acquisition rates. Sola has not specified the exact baseline period, the number of professionals included in the data set, or the methodology used to calculate growth rates, so these figures should be read as brand-reported performance indicators rather than independently verified statistics.
Higher new-client growth reported by Sola professionals combining Vagaro featured placement, online retail, and promotional email campaigns within the mySOLA platform. (Source: Sola Salons, July 2026)
A Platform Built Around the Salon Suite Model
The mySOLA integration gives each professional in the Sola network a dedicated profile page on Sola’s website, complete with online booking, a services and pricing menu, a portfolio gallery, and client reviews. For the first time, Vagaro’s booking infrastructure is embedded directly into Sola’s web presence rather than routing clients to a third-party platform. Daryl Hurst, President and COO of Sola Salons, described the goal of the platform in the brand’s July announcement.
Fred Helou, CEO of Vagaro, framed the partnership as an effort to bring enterprise-level tools to a market segment that has historically relied on fragmented, consumer-grade software. “This partnership is about leveling the playing field for independent professionals,” Helou notes. “Vagaro gives them the technology and visibility to compete, grow, and win in today’s experience-driven beauty economy.”
Franchise Signings Continue as the Tech Rollout Matures
The July 7 announcement paired the performance data with an update on Sola’s broader franchise development activity, reporting continued studio signings and expansion from existing franchisees across multiple markets. The salon suite sector has attracted rising franchise investment interest over the past several years, as independent beauty professionals have sought models that offer operational autonomy alongside structured support. Sola’s mySOLA platform positions the brand’s technology offering as a differentiator in a sector where franchisors compete on the quality of the support infrastructure they provide to both franchisees and the professionals who rent space within their locations.
Good to know
Sola Salons operates under a franchise model in which franchisees own and manage individual salon suite locations. The professionals who rent space within those locations are independent operators, not employees of Sola or its franchisees. Prospective franchisees are required to review Sola’s Franchise Disclosure Document before entering into any agreement.
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