Huey Magoo’s, the fast-casual chicken tender brand known for its premium hand-crafted chicken, has signed a new development agreement to open 15 restaurants in Texas as part of its ongoing U.S. expansion strategy. The multi-unit deal will span five counties (Brazoria, Chambers, Fort Bend, Galveston and Montgomery) marking a significant step into the Lone Star State for the growing franchise.
The agreement brings on SMR Capital Group as the development partner. Led by Managing Partner Muhammad Ali Akbar and Operating Partner Jason Gilbert, the group brings experience in multi-unit operations, franchise growth and real estate-backed investment, positioning it to lead the rollout of new locations across the designated Texas markets.
“We continue to attract proven operators who see the strength of the Huey Magoo’s brand and our ability to scale,” said Andy Howard, President and CEO of Huey Magoo’s, in a statement announcing the deal. “The SMR Capital Group brings the right combination of operational expertise and development experience, and we’re confident in their ability to successfully grow the brand across Texas.”
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The new agreement builds on a period of expansion for Huey Magoo’s, including the rollout of a condensed 1,500-square-foot prototype aimed at reducing buildout costs and accelerating development. The brand has also launched its Magoo’s Rewards loyalty program and introduced menu updates as it continues scaling its operations.
Huey Magoo’s is targeting continued national growth, with more than 85 restaurants currently open across 12 states and plans to reach 100 locations in 2026. Its franchise model is designed around multi-unit commitments, supporting broader regional expansion across key U.S. markets.
