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How Crumbl Created a Cookie Cult Following
26/03/2026In less than a decade, Crumbl turned classic cookies into a cultural phenomenon. Armed with their signature pink boxes, Crumbl’s worldwide expansion has carried its share of challenges, but has nevertheless made an undeniable mark as the fastest-growing cookie company…
Beard Papa’s franchise brings Japanese cream puffs to Philadelphia’s Chinatown
26/03/2026Dessert aficionados in Philadelphia have a new spot to satisfy their sweet tooth as Beard Papa’s is expanding with its latest franchise location in the city’s famous Chinatown neighborhood. The internationally known Japanese bakery will celebrate the grand opening and…
Area 2 Farms Launches Nationwide Franchise Expansion
23/03/2026Urban agriculture company Area 2 Farms is rolling out a nationwide franchise expansion to expand its hyper-local indoor farming model. The company was founded in 2020 and its headquarters are in Arlington, Virginia. Its roots may have started further south.…
Juice It Up! Franchise Blends into Houston Market With Experienced Partners
19/03/2026Cem Yorulmaz has operated profitable Juice It Up! franchises in California for the last 15-plus years, and is now bringing the brand’s smoothies and superfruit bowls to Southeast Texas with four new locations. For the expansion, he’s partnering with Gulendam Ece…
“Americans Love The Parisian Agency on Netflix”: Kretz Family Launches International Luxury Real Estate Franchises
16/03/2026Viewers first met them on screen in Netflix’s hit series The Parisian Agency, following the French family as they sell exceptional properties. Behind the scenes, Kretz Real Estate has built a trajectory that goes far beyond being just a “luxury…
Franchising Forward: Matthew Haller on 2026 Trends, Policy, and Technology
13/03/2026During the 2026 IFA Annual Convention, L’Express Franchise had the honor to speak with Matthew Haller, President & CEO of the International Franchise Association. Leading the world’s oldest and largest franchise organization, Haller oversees its work representing 1,200 franchisor brands,…
Aroma Joe’s Brings Coffee, ‘smiles’ to New Franchise Location in Massachusetts
12/03/2026Aroma Joe’s isn’t your typical drive-thru coffee and handcrafted beverage chain. Instead of placing orders through an intercom, every customer is greeted face-to-face by a friendly and smiling barista. It’s that type of personal connection, along with a mouthwatering menu,…
Poolwerx Continues Growth in the U.S. with Georgia Franchise Territory
06/03/2026Global pool service franchise Poolwerx is expanding to Alpharetta, Marietta, and Sandy Springs, Georgia. The location will be owned and operated by entrepreneur and chemical engineer John Lange, who brings industry expertise to the brand. Founded in Australia in 1992,…
2026 IFA Annual Convention Concludes in Las Vegas
27/02/2026The 2026 International Franchise Association (IFA) Annual Convention concluded in Las Vegas on February 25. L'Express Franchise attended the event, connecting with franchisors, franchisees, and industry leaders. The convention, which attracted thousands of decision-makers, sparked conversations about growth, innovation, and…
Gregorys Coffee Expands with New Franchise Program
24/02/2026Founded in 2006 as a neighborhood café in Manhattan, specialty coffee chain Gregorys Coffee now plans to expand with the launch of a dynamic franchise program. Through this initiative, the chain hopes to attract a new generation of operators "into…
