TOUS les JOURS

The initial franchise fee is $40,000. The brand’s official website currently lists a startup cost range of $718,230–$938,894, while the 2026 FDD summary reports a broader range of $730,750–$1,703,000.

The difference is material, so prospective franchisees should use the current FDD’s Item 7 investment table rather than relying solely on the website’s older estimate. Costs can vary with location, leasehold improvements, equipment, and the condition of the premises.

The investment budget should also account for working capital, staff recruitment, training, opening inventory, insurance, and the period before the bakery reaches stable sales. A candidate should obtain written confirmation of the applicable investment range before making a financial commitment.

TOUS les JOURS lists a minimum of $400,000 in liquid assets and a net worth of $1 million on its official US franchise website. These are separate financial tests: net worth measures overall assets minus liabilities, whereas liquid assets are funds that can be accessed relatively quickly.

Meeting the stated minimums does not guarantee approval. The franchisor also reviews the applicant’s financial documentation, business goals, and overall suitability during its application process.
Candidates should confirm how the franchisor defines qualifying liquid assets and whether additional resources are required for a particular territory or development plan. They should also retain sufficient personal reserves rather than allocating every available dollar to opening the store.

The official website specifies a royalty of 5% of gross sales. It also describes a marketing fee of 3% of gross sales, less sales tax, while noting that this marketing charge is not currently active.

Because fee schedules can change, the current FDD and franchise agreement should be treated as the authoritative documents. Candidates should confirm the status of the marketing contribution, any advertising cooperative payments, and other recurring technology or service charges.

These fees are generally based on sales rather than profit. A franchisee therefore needs to model them alongside rent, labor, ingredients, utilities, delivery-platform commissions, and debt payments when estimating the store’s financial viability.

The official US franchise website does not provide a verified average annual revenue figure. It expressly declines to estimate prospective franchisees’ margins or profits and directs candidates toward existing franchisees for further discussion.

A current FDD may contain a financial performance representation in Item 19. If one is provided, the candidate should examine the reporting period, the number of included bakeries, whether the results cover mature stores, and the difference between gross sales and owner profit.

Revenue should not be confused with earnings. Even a bakery with strong sales may face substantial costs from staffing, rent, ingredients, waste, equipment maintenance, marketing, and financing. Candidates should build a conservative local forecast and discuss actual operating experience with current franchisees.

The franchisor describes support across training, product development, marketing, sales, and operations. Its published site guidelines favor high-visibility, Class A retail locations, with a minimum size of 2,500 square feet and a recommended size of around 3,000 square feet.

The published process includes an application, an interview, financial review, approval, and opening. The location must be evaluated for factors such as customer traffic, parking, utilities, lease terms, and construction requirements.
Before signing a lease, prospective owners should confirm site approval and understand the development timeline, training obligations, equipment specifications, and opening requirements. A suitable location is especially important for a bakery café that combines prepared food, beverage sales, and takeaway bakery purchases.