Steak ‘n Shake
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees ($25,000)
The Concept
Steak ’n Shake is an American quick-service restaurant brand specializing in Steakburgers, fries and milkshakes. The company was founded in 1934 in Normal, Illinois, and is headquartered in Indianapolis, Indiana. The brand has built its identity around its classic Steakburger concept and is now emphasizing premium ingredients, including beef-tallow fries and grass-fed beef.
Today, Steak ’n Shake operates a relatively small but distinctive U.S. restaurant system. Its franchise strategy has increasingly shifted toward owner-operated restaurants, with the company converting company-owned restaurants into its Franchise Partner model. At the end of 2025, Steak ’n Shake had 404 locations: 131 company-operated, 179 Franchise Partner and 94 traditional franchise units.
The company also continues to offer a traditional franchise opportunity, particularly for qualified operators interested in developing new restaurants and multi-unit portfolios. The traditional model requires significantly more capital than the Franchise Partner program: Steak ’n Shake says most traditional restaurant investments are approximately $1.34 million–$2.34 million, while non-traditional formats can start at around $316,000.

Frequently Asked Questions
How much does it cost to open a Steak ’n Shake franchise?
There are two very different investment options. A traditional Steak ’n Shake franchise generally requires an investment of approximately $1.34 million to $2.34 million, while non-traditional locations can start at around $316,000. The traditional franchise fee is $25,000.
The alternative Franchise Partner model is considerably less capital-intensive. Selected operators can take over an existing company-operated restaurant with a total upfront investment of $10,000. Steak ’n Shake provides the restaurant infrastructure, equipment and support, making this a very different model from developing a new restaurant.
What financial requirements does Steak ’n Shake have?
For the traditional franchise model, candidates need more than $400,000 in liquid capital and more than $1 million in net worth, excluding their primary residence. The company is looking for operators with sufficient financial resources to develop and operate restaurants successfully.
The Franchise Partner program has a dramatically lower financial barrier because the required investment is only $10,000. However, the low investment does not mean it is a passive investment opportunity. Steak ’n Shake requires Franchise Partners to operate the restaurant full-time and hands-on.
What are Steak ’n Shake's royalty and profit-sharing fees?
The Franchise Partner agreement requires an upfront $10,000 investment. In return, the operator receives the opportunity to earn 50% of net profits, while Steak ’n Shake assesses a fee of up to 15% of sales plus 50% of profits.
This structure is unusual in franchising because the franchisor participates directly in the restaurant’s profitability rather than relying solely on a conventional percentage-of-sales royalty. Steak ’n Shake says the model is designed for entrepreneurs with strong operating ability who may have less capital available.
How many Steak ’n Shake locations are there?
At the end of 2025, the brand had 404 locations, consisting of 131 company-operated restaurants, 179 Franchise Partner restaurants and 94 traditional franchise restaurants.
The footprint has continued to change during 2026 as the company closes weaker restaurants and converts selected company-operated units into franchise partnerships. This means the location count should always be presented with a date.
. Is Steak ’n Shake suitable for first-time franchisees?
It can be, but the answer depends on which model the candidate is considering. The Franchise Partner program is specifically designed to make restaurant ownership accessible to entrepreneurs who may not have the capital required for a traditional restaurant investment. However, Steak ’n Shake requires these operators to be hands-on, full-time owner-operators and to complete extensive training.
The traditional franchise opportunity is more suitable for experienced restaurant operators or investors with significant capital, particularly those interested in multi-unit development. Steak ’n Shake’s franchise website explicitly promotes multi-unit ownership as a key part of its traditional model.
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