Robeks
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees ($30,000)
The Concept
Robeks is a Southern California smoothie and juice franchise founded in 1996. The brand offers smoothies, fresh juices, açaí bowls and other better-for-you food products. Before franchising, Robeks operated 30 corporate stores over five years to develop its operating model; franchising began in 2001.
The company emphasizes a relatively compact and simple restaurant format. Traditional stores generally occupy 800–1,200 square feet and operate without fryers, large ovens or complex hot kitchens. Robeks also offers smaller non-traditional formats for locations such as airports and universities.
Robeks currently reports 140+ locations open or in development across 13 states. Its franchise materials emphasize a combination of smoothies, fresh juices and food items rather than relying exclusively on one product category.
Frequently Asked Questions
How much capital is required for a Robeks franchise?
Robeks lists $149,000 in minimum liquid capital and $375,000 in minimum net worth for a single-unit franchise candidate. The franchise fee is $30,000.
The current estimated total investment is $298,050–$511,500. This includes the franchise fee as well as real estate, equipment, fixtures, signage, training, inventory and working capital.
Robeks does not currently publish an official average investment figure, so the range is preferable for an L’Express business-data table.
What is the Robeks operating model?
Robeks uses relatively compact stores, typically around 800–1,200 square feet. The concept avoids many pieces of equipment associated with conventional restaurants, including fryers, large ovens and hood systems.
The menu includes smoothies, juices, açaí bowls and additional food products. This gives the franchise more than one product category and allows stores to target different customer occasions.
Robeks also supports non-traditional formats of approximately 250–700 square feet, creating opportunities in airports, universities and other high-traffic locations.
How much revenue does a Robeks location generate?
Robeks reported average systemwide net sales of $670,073 for the fiscal period ending December 31, 2024. The disclosure covered 80 stores reporting for the relevant period.
The top 20% of franchised stores averaged $1,100,923, while the bottom 20% averaged $390,464.
These figures are net sales rather than profit. The company expressly notes that individual franchisee results can differ and that the figures do not constitute a guarantee of future performance.
What royalty fees does Robeks charge?
Robeks currently uses a tiered royalty structure. A first location is charged 7% of net sales, the second location 6.5%, and three or more locations 6%.
The lower royalty rate for larger portfolios is linked to the brand’s multi-unit development strategy. Robeks also offers a 30th Anniversary Legacy Agreement for qualified franchisees developing three locations.
Candidates should review the current FDD to determine whether additional advertising, technology or other recurring charges apply to their specific agreement.
What training and support does Robeks provide?
Robeks currently describes a 140-hour training system combining classroom and hands-on training. This includes 80 hours of in-store training and additional new-store opening support.
The company also provides real-estate guidance, construction assistance, technology implementation and local marketing resources.
Restaurant experience is not required according to Robeks. The company says its franchisees come from business, management, military and other leadership backgrounds.
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