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RE/MAX

Non-Client of L'Express FranchiseNobody in the world sells more real estate than RE/MAX

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

Not disclosed

Total investment

Total Investment to launch the business, including initial fees ($8,750–$35,000)

$37,100–$336,500

The Concept

RE/MAX is an international real estate brokerage franchisor founded in 1973. The company provides independent broker-owners with access to an established brand, marketing resources, technology, professional development, and a network of real estate professionals. Its business model is built around franchised brokerages rather than company-operated real estate offices, allowing franchisees to manage their own businesses while operating under the RE/MAX brand

RE/MAX differentiates itself through its global brand recognition, agent productivity, and emphasis on entrepreneurial independence. Franchise owners can use national and regional marketing campaigns, technology platforms, educational resources, and referral opportunities to support their businesses. The company also offers specialized solutions, including The RE/MAX Collection for luxury real estate, which can help participating brokerages target higher-end property markets.

The network operates across more than 110 countries and territories, with more than 145,000 agents reported on its franchise website. RE/MAX’s franchise model allows broker-owners to build and expand their own businesses while benefiting from the resources of an internationally recognized brand. The financial outcome of an individual franchise depends on local market conditions, agent recruitment, transaction volume, commission arrangements, and operating expenses.

re/max logo red and blue on white background

Frequently Asked Questions

A third-party summary of RE/MAX’s 2026 FDD reports an estimated total initial investment of $37,100 to $336,500. The reported initial franchise fee for standard residential formats ranges from $8,750 to $35,000, depending primarily on market size.

The range reflects differences in franchise formats and startup requirements. An existing broker-owner converting an established business may face a different cost structure from an entrepreneur launching a new office. Other expenses may include premises, technology, insurance, marketing, staffing, and working capital.
Prospective owners should request the latest FDD and confirm the Item 5 franchise fee, Item 7 initial investment, and required liquid capital with RE/MAX. The actual financial commitment should be assessed against the planned office structure and the owner’s operating budget.

A third-party summary of the 2026 FDD reports a royalty of 1% of gross sales. However, RE/MAX’s official franchise materials emphasize that the financial model and fees are reviewed directly with prospective franchise owners, so the applicable terms should be verified against the current agreement.

The total cost of operating a franchise may extend beyond the royalty itself. Franchisees should examine any recurring brand, marketing, technology, agent-related, or other contractual fees and determine how they affect the brokerage’s margins.
The best approach is to review the complete fee schedule with a franchise consultant before signing. This is particularly important when comparing RE/MAX with brands that charge flat transaction fees or use different agent compensation structures.

RE/MAX offers franchisees access to its brand, marketing resources, technology, training, and professional network. The company’s official materials describe a structured onboarding process covering business planning, market assessment, technology setup, and launch support.

Its marketing and technology resources are intended to help brokerages build brand awareness, attract agents, generate leads, and manage their businesses more effectively. The international network can also provide opportunities for referrals and connections with professionals in other markets.

The specific resources available will depend on the franchise agreement and the applicable region. Prospective owners should confirm the scope of ongoing training, marketing support, technology access, and local franchise assistance before committing.

RE/MAX’s official franchise website highlights network productivity and reports an average of 11.9 transactions per agent for full-year 2025. This is a network-level productivity metric, not a guarantee of performance for an individual office.

Brokerage revenue depends on the number of productive agents, closed transactions, commission arrangements, and fees collected. Profitability additionally depends on expenses such as agent compensation, office costs, staffing, technology, marketing, and franchise fees.

No verified average annual revenue per franchise office was identified in the official sources reviewed. Prospective franchisees should request any available financial performance representations in the current FDD and evaluate local brokerage economics rather than extrapolating from global network statistics.

RE/MAX reports a presence in more than 110 countries and territories and a network of more than 145,000 agents. This international footprint gives franchisees access to a recognized brand and a broad network of real estate professionals.

The number of US outlets is a separate measure from the global number of agents or countries served. A third-party summary of the 2026 FDD reports approximately 2,994 US outlets, although the precise count should be checked against the latest filing and the applicable reporting date.

For an accurate publication-ready figure, consult the latest RE/MAX franchise disclosures and clarify whether the count refers to US franchised offices, worldwide offices, agents, or other affiliated locations. These metrics measure different aspects of the network and should not be used interchangeably.

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