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Piggly Wiggly

Non-Client of L'Express FranchiseThe Self-Service Store That Started It All

Financial Plan

Liquid capital

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Total investment

Total Investment to launch the business, including initial fees (N/C)

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Average annual turnover

Average annual revenue

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The Concept

Piggly Wiggly is one of the most historic supermarket franchise systems in the United States, credited with introducing the first self-service grocery store model.

Today, it operates as a franchise/independent ownership system where local operators run stores under the Piggly Wiggly brand, primarily in the Southeast and Midwest.

The brand emphasizes local ownership, community grocery retail, and flexible store formats.

piggly wiggly pig mascot logo for grocery brand

Frequently Asked Questions

Is Piggly Wiggly still a strong brand?

Yes, but it is regionally strong rather than nationally dominant.

Do franchisees own the stores?

Yes, most stores are independently owned.

What is the main advantage?

Brand heritage and established wholesale supply chains.

What are the risks?

High competition from national chains and thin grocery margins.

Is expansion easy?

It depends heavily on regional distributor availability.

You represent Piggly Wiggly?

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