Merry Maids
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees ($55,000)
The Concept
Merry Maids is a residential cleaning franchise that was incorporated in Omaha, Nebraska, in 1979 and was acquired by ServiceMaster in 1988. Today, the brand provides professional home cleaning services through independently owned and operated franchise businesses.
The franchise offers recurring weekly, bi-weekly and monthly cleaning as well as one-time deep cleaning and specialized services. These can include appliance cleaning, window washing, cabinet cleaning, furniture treatment, packing and unpacking, post-construction cleaning and pre-move-in cleaning.
Merry Maids says it currently has more than 480 U.S. locations and more than 525 independently owned and operated franchises across North America. The brand provides franchisees with training, marketing, operations and technical support, as well as a Business Development Consultant.
Frequently Asked Questions
How much does a Merry Maids franchise cost?
The current official investment page gives a total initial investment of $126,880–$165,610. The current breakdown includes the $55,000 initial fee as well as equipment, insurance, marketing, professional fees and three months of additional funds.
How much liquid capital do I need?
Merry Maids currently asks prospective franchisees to have approximately $50,000 in available cash/liquid capital. The company also states that financing options are available through major banks.
How much revenue can a Merry Maids franchise generate?
The company publishes financial-performance information from its FDD. Its current website highlights average gross sales of $1,556,478 for single-unit groups in the top 10% and $3,241,966 for multi-unit groups in the top 10%. These are not representative averages for all franchisees and should not be presented as typical franchise revenue.
What training and support does Merry Maids provide?
New owners receive five days of in-person training in Memphis followed by five days of virtual training. The curriculum covers cleaning, business planning, people, customers, marketing and sales. Franchisees also receive operational, marketing and technical support and a Business Development Consultant.
Is the territory exclusive?
Merry Maids states that its franchisees receive defined marketing territories and that, while the franchise agreement is in effect, it will not establish another Merry Maids franchise within the defined territory. There are some exceptions related to demand and national accounts.
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