Juice It Up!
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees ($30,000)
The Concept
Juice It Up! is a California-based juice, smoothie and superfruit bowl franchise founded in 1995. The company describes itself as a pioneer in the U.S. smoothie and juice segment and has operated for approximately 30 years. Its menu includes fresh-squeezed juices, handcrafted smoothies, açaí and pitaya bowls, protein and nutrition boosts, wheatgrass and ginger shots, and grab-and-go snacks.
The franchise operates primarily in the western United States but is expanding into additional markets. Its store formats include conventional shopping-center locations as well as kiosks and non-traditional units in universities, travel centers and airports. Typical stores are approximately 900–1,200 square feet.
The company reported 90 franchised locations and another 20 in development at the end of 2024, and its current franchise website describes nearly 100 locations open or in development.
Frequently Asked Questions
What are the financial requirements for a Juice It Up! franchise?
Juice It Up! requires prospective single-unit franchisees to have $150,000 in liquid capital and a minimum net worth of $350,000. The initial franchise fee is $30,000.
The current investment range is $267,800–$628,000, depending on the store format and location. The company’s investment breakdown includes real estate, tenant improvements, equipment, signage, inventory and working capital.
The brand does not currently publish an official average total investment, so the range should be used in the business-data section.
What products does Juice It Up! sell?
The menu combines three principal categories: smoothies, raw juices and superfruit bowls. The brand also sells nutrition boosts, protein enhancers, wheatgrass and ginger shots and snacks.
The company says it was an early adopter of açaí and pitaya products and continues to develop functional products aimed at customers interested in health and active lifestyles.
Its menu therefore gives franchisees several product categories rather than relying solely on smoothies or juice.
What revenue can a Juice It Up! franchise generate?
Juice It Up! currently reports $852,512 in average unit volume for the top 25% of the system. The brand says AUV has increased by approximately 50% since 2019.
For 2024, the company reported $50 million+ in systemwide sales, with the top 50% of stores averaging $725,000 and the top 20% averaging approximately $853,000.
The figures are sales measures rather than profit. The FDD should be reviewed for the exact reporting population and definitions before comparing Juice It Up! with other franchise brands.
What ongoing fees does Juice It Up! charge?
Juice It Up! charges a 6% royalty and a 3% marketing and advertising fee according to its current franchise FAQ.
The fees are based on net sales according to the brand’s current materials. Other technology or system charges may also apply depending on the current franchise agreement.
Qualified U.S. veterans receive a 60% discount on the franchise fee, according to the company’s franchise FAQ.
What support does Juice It Up! offer franchisees?
The company provides real-estate and construction assistance, ongoing operations training, marketing support, sales training, supply-chain management and remodeling guidance.
Juice It Up! says stores are typically around 900–1,200 square feet and that it provides customized store concepts and floor plans.
The company also supports multiple formats, including conventional stores, drive-thrus, kiosks, university locations, travel centers and airports. This can give franchisees flexibility when identifying available real estate.
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