D1 Training

D1 Training is not a “membership gym” in the classic sense. Instead of focusing on open gym access, it runs structured programs led by coaches, similar to athletic training facilities used by schools and colleges. This creates a higher-touch model that generates revenue from coaching services rather than only membership fees.

The model is especially attractive in markets with strong youth sports participation, where parents are willing to invest in performance training. This gives D1 multiple revenue streams compared to traditional fitness franchises.

Most D1 locations operate in the range of 4,000 to 5,000 square feet, significantly smaller than big-box gyms. This reduces real estate complexity and makes suburban retail strip centers a viable option.

Smaller space requirements also allow franchisees to enter markets with lower rent exposure compared to 30,000+ sq. ft. fitness clubs.

Yes. Many operators expand into multi-unit ownership, especially in suburban clusters where youth sports demand is high. The system is designed for scalable growth with standardized programming and centralized curriculum support.

However, success depends heavily on local sports ecosystem density and strong coaching staff recruitment.

Revenue comes from:

Youth training memberships
Adult fitness programs
Private coaching
Camps and seasonal clinics

This diversified model reduces dependence on monthly memberships alone, which is a weakness in many gym franchises.

The biggest challenges include staffing qualified coaches, maintaining program quality, and seasonal fluctuations in youth sports demand. Unlike 24/7 gyms, D1 requires active program management and strong community relationships.