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Veeno

Clients of L'Express Franchise

Wine bar, restaurant

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

£50,000

Total investment

Total Investment to launch the business, including initial fees (£15,000)

Starting from £80,000

Average annual revenue

A snapshot of yearly performance

£500,000

The Concept

Year of creation
2013
Locations
6
Average age of franchisees
40 years

Veeno,
Italian Wine Bar & Kitchen

Veeno is an authentic Italian wine bar and kitchen, bringing the taste and culture of Sicily to the UK, starting with wines sourced directly from our family vineyard. Founded in 2013 in Manchester, it combines casual Italian dining with a warm, relaxed, and social wine bar experience.

Guests enjoy shareable Italian dishes, carefully curated wine pairings, and a welcoming, family-style experience. Veeno’s identity is rooted in authenticity, vineyard-to-glass quality, and genuine hospitality. Positioned as a specialist Italian wine bar with accessible premium pricing, it encourages repeat visits and performs strongly in lively urban locations.

With five UK venues (including two franchises) and a location in Poland, Veeno is expanding through franchising, seeking partners who share a passion for hospitality and want to build a local business grounded in authenticity, warmth, and true Italian wine culture.

Image de background Veeno

Franchisors and franchisees speak out

Discover Veeno

Word from the franchisor

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Donna Lewis, Joint Franchisee

Franchisee testimonial

thumbnail franchise veeno dona

Dan Lewis, Joint Franchisee

Franchisee testimonial

thumbnail franchise veeno dan

Frequently Asked Questions

The hospitality (food & beverage) and leisure sector is attractive because it benefits from strong, recurring demand: people consistently spend on eating out and drinking for social occasions, celebrations, and “after-work” moments. It also offers high repeat-visit potential, driven by customer loyalty, word-of-mouth, and online reviews.

Another strength is the range of revenue streams available beyond meals—drinks-led occasions, sharing formats, group bookings, private hire, corporate events, and seasonal promotions—helping operators balance trading across the week and increase average spend.

Finally, the sector is highly brand-driven and scalable: concepts that combine great product, atmosphere, and service can become local destinations and grow successfully across multiple sites.

Veeno seeks hands-on operators who love hospitality and are eager to build a lively local venue. Ideal candidates include experienced hospitality managers, service-driven leaders, career changers ready to be operational, local entrepreneurs with strong networks, and multi-site franchisees with solid structures.

The brand values a strong guest-focused mindset, the ability to lead and develop a team, solid commercial discipline, respect for systems and brand standards, and a genuine passion for creating a vibrant community-driven venue.

  • A distinctive Italian wine bar & kitchen concept with a clear point of difference and strong customer appeal 🍷
  • A proven operating model with training, support, and systems to help franchisees run consistently and profitably 📈
  • A brand built for repeat visits—great hospitality, a social atmosphere, and strong local community potential 🤝

International

The franchise is present in other countries. Interested in an international adventure?

The latest news from Veeno

two men toasting in stylish wine bar

Veeno confirms opening date for new Northallerton wine bar

Italian wine bar and kitchen concept Veeno will open its new location in Northallerton, North Yorkshire, on 15 October 2026, at the Treadmills leisure and retail development.

Operated by franchisee Chris Fernandes, the venue will bring a taste of Sicily to the local community, combining wines from the Caruso & Minini family vineyard with authentic Italian dishes, including fresh pasta, Roman-style pinsa and sharing boards.

The new opening will also offer guided wine-tasting experiences and Italian aperitivo, creating a destination for casual dining and socialising. To celebrate the launch, Veeno is offering customers the chance to win a trip to Sicily, including a visit to its family vineyard in Marsala.

 
italan dish

Veeno confirms Durham franchise opening, founded by Nino Caruso & Rodrigue Trouillet

Exciting News: Veeno Expands in Durham Veeno, the popular Italian wine café chain, has announced the opening of its newest location, Veeno Durham. This franchise will be operated by local partners Dan and Donna Lewis, who are committed to bringing the vibrant culture of Italian dining to their community. Founded…

 

Durham opening delivers strong early traction: thousands of guests in first months

Veeno Durham: A New Player in Hospitality Following its launch, Veeno Durham has reported strong momentum, welcoming thousands of visitors in its first couple of months and quickly building local visibility. This rapid growth highlights the effectiveness of its unique value proposition in the hospitality sector, making it an attractive…

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