Thierry Marquer, a former qualified fitness instructor, opened his first fitness center,“l’Orange bleue mon coach Fitness“, in Rennes in 1996. Its mission is to make fitness accessible to all by offering quality services at affordable prices. Proximity and member support are key aspects of its approach.
The L’Orange bleue concept combines group classes and personalized programs to provide a framework tailored to each member. The network features human-sized clubs, state-certified coaches and a variety of classes, including YAKO® classes. This formula has helped build member loyalty and maintain optimum sales levels, proving its effectiveness for over two decades.
By 2023, L’Orange Bleue will have 400 clubs in France and Spain, 400,000 members, 249 partners and around 180 employees. Looking to the future, Thierry Marquer is aiming to open 850 gyms in France and Spain by 2027, testifying to his company’s success and ambition in the fitness sector.