Can you buy an Insomnia Cookies franchise in the U.S.?

No. There is no offer, no disclosure document for candidates and no application process. The bakeries are company-operated, and expansion is funded by the brand's owners rather than by franchise fees.

Who owns Insomnia Cookies?

Verlinvest and Mistral Equity Partners acquired a majority stake from Krispy Kreme in July 2024, at a $350 million enterprise value. Krispy Kreme sold its remaining stake in June 2025 for $75 million, completing its exit from the brand.

Which cookie franchises are open to candidates in the U.S.?

Crumbl, Great American Cookies, Mrs. Fields, Dirty Dough and Chip City all franchise in the United States. Their published investment ranges run from roughly $153,600 at the low end to more than $1.4 million at the high end, depending on the brand and the format.

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Latest news from Wow Wow

Discover the latest news about the Wow Wow franchise on L’Express Franchise. Stay informed about the latest developments, tips, and successes of this network.

Wow Wow Hawaiian Lemonade Partners with Just Poké to Expand Menu Offerings

In May 2025, Wow Wow Hawaiian Lemonade entered into a strategic partnership with the Just Poké chain, marking a significant step toward expanding its presence. This collaboration will introduce Wow Wow’s handcrafted lemonades and healthy bowls to Just Poké’s menu, aiming to enhance both brands’ offerings and provide customers with more diverse, health-focused options. The partnership reflects Wow Wow’s ongoing commitment to innovation and growth by reaching new audiences and enriching the dining experience.

25 Jun 2026Franchise news