Wine & Design

Uncork your creativity.

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

N/C

Total investment

Total amount required to open the franchise, including entry fees (N/C)

N/C

Average annual turnover

Average annual revenue

N/C

The Concept

Wine & Design is a U.S. paint-and-sip franchise that combines guided art instruction with a casual social drinking experience. Founded in 2010 in North Carolina, the brand quickly expanded through franchising, targeting accessible, community-based entertainment.

The concept is built around approachable art classes where customers can bring their own beverages or enjoy hosted events depending on state regulations. Wine & Design studios often emphasize affordability and broad appeal, including family-friendly and mobile event formats.

The franchise has built a strong presence in suburban markets, leveraging flexible event offerings such as corporate team-building and off-site paint parties.

Main Questions

Compared to many food and beverage franchises, entry costs are relatively moderate. However, total investment still depends heavily on lease, build-out, and local market conditions.

Revenue is driven by public painting classes, private parties, corporate events, school programs, and mobile paint parties hosted at external venues.

No. While wine or beverages are commonly part of the experience, many locations operate BYOB or alcohol-free formats depending on state laws and local licensing.

Most franchisees are actively involved in marketing, partnerships, and event scheduling, especially in the early stages. Staffing instructors and event hosts is essential for scaling.

Growth depends on building strong local partnerships and event pipelines. Many franchisees expand through corporate accounts and repeat group bookings rather than walk-in traffic.