Can you buy an Insomnia Cookies franchise in the U.S.?

No. There is no offer, no disclosure document for candidates and no application process. The bakeries are company-operated, and expansion is funded by the brand's owners rather than by franchise fees.

Who owns Insomnia Cookies?

Verlinvest and Mistral Equity Partners acquired a majority stake from Krispy Kreme in July 2024, at a $350 million enterprise value. Krispy Kreme sold its remaining stake in June 2025 for $75 million, completing its exit from the brand.

Which cookie franchises are open to candidates in the U.S.?

Crumbl, Great American Cookies, Mrs. Fields, Dirty Dough and Chip City all franchise in the United States. Their published investment ranges run from roughly $153,600 at the low end to more than $1.4 million at the high end, depending on the brand and the format.

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