Pokeworks Franchise
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (Not disclosed)
Average annual revenue
A snapshot of yearly performance
The Concept
Pokeworks is a fast-casual Hawaiian-inspired restaurant franchise specializing in customizable poke bowls, featuring raw fish, cooked proteins, rice bases, vegetables, and signature sauces. Founded in the U.S., the brand helped popularize poke as a mainstream fast-casual category, bridging the gap between sushi-style freshness and QSR convenience.
The concept is built around a highly customizable assembly-line model similar to Chipotle, but with a focus on seafood-based proteins and health-oriented positioning. Pokeworks operates in urban and suburban retail environments, with strong performance in delivery and takeout channels.
The brand has expanded across the U.S. and internationally, with a franchise system focused on multi-unit operators and experienced restaurant franchisees.
Frequently Asked Questions
How much does it cost to open a Pokeworks franchise?
According to the Franchise Disclosure Document (FDD), total investment typically ranges from $308K to $602K, depending on buildout, equipment, and market conditions. This positions Pokeworks in the mid-tier fast-casual investment range.
How profitable is a Pokeworks location?
FDD disclosures report average unit sales around $1.1M–$1.15M annually for company-operated stores. Franchisee performance varies significantly based on location quality and delivery penetration.
What ongoing fees are required?
Franchisees pay a 6% royalty fee plus a ~1.5% marketing contribution, which funds national branding, digital marketing, and operational support.
What type of franchisee does Pokeworks prefer?
The brand strongly favors multi-unit operators and experienced restaurant franchisees, particularly those familiar with fast-casual systems and high-volume execution.
What makes Pokeworks attractive as a concept?
Pokeworks benefits from:
Strong health-conscious consumer trends
High-margin customizable bowls
Efficient kitchen model
Strong delivery performance in urban markets
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