Pokeworks Franchise
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (N/C)
Average annual turnover
Average annual revenue
The Concept
Pokeworks is a fast-casual Hawaiian-inspired restaurant franchise specializing in customizable poke bowls, featuring raw fish, cooked proteins, rice bases, vegetables, and signature sauces. Founded in the U.S., the brand helped popularize poke as a mainstream fast-casual category, bridging the gap between sushi-style freshness and QSR convenience.
The concept is built around a highly customizable assembly-line model similar to Chipotle, but with a focus on seafood-based proteins and health-oriented positioning. Pokeworks operates in urban and suburban retail environments, with strong performance in delivery and takeout channels.
The brand has expanded across the U.S. and internationally, with a franchise system focused on multi-unit operators and experienced restaurant franchisees.
Frequently Asked Questions
How much does it cost to open a Pokeworks franchise?
According to the Franchise Disclosure Document (FDD), total investment typically ranges from $308K to $602K, depending on buildout, equipment, and market conditions. This positions Pokeworks in the mid-tier fast-casual investment range.
How profitable is a Pokeworks location?
FDD disclosures report average unit sales around $1.1M–$1.15M annually for company-operated stores. Franchisee performance varies significantly based on location quality and delivery penetration.
What ongoing fees are required?
Franchisees pay a 6% royalty fee plus a ~1.5% marketing contribution, which funds national branding, digital marketing, and operational support.
What type of franchisee does Pokeworks prefer?
The brand strongly favors multi-unit operators and experienced restaurant franchisees, particularly those familiar with fast-casual systems and high-volume execution.
What makes Pokeworks attractive as a concept?
Pokeworks benefits from:
Strong health-conscious consumer trends
High-margin customizable bowls
Efficient kitchen model
Strong delivery performance in urban markets
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