Home Instead
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees ($54,000)
Average annual revenue
A snapshot of yearly performance
The Concept
Founded in 1994 in Omaha, Nebraska, Home Instead is one of the world’s largest providers of non-medical in-home senior care. The company offers companionship, personal care, Alzheimer’s and dementia care, respite care, hospice support, and other services that help older adults remain safely and independently in their own homes. Over the past three decades, Home Instead has built a strong reputation for quality care and operates through an extensive international franchise network.
Home Instead’s franchise model is designed for entrepreneurs interested in the rapidly growing senior care industry. Franchisees receive comprehensive training, operational guidance, marketing support, proprietary technology, and ongoing business coaching. Healthcare experience is not required, as franchise owners primarily oversee business operations, caregiver recruitment, client relationships, and local business development. The brand currently supports more than 1,200 franchises across 13 countries, including over 600 locations in the United States.
Frequently Asked Questions
Do I need healthcare experience to own a Home Instead franchise?
No. Home Instead does not require franchisees to have medical or healthcare experience. Owners focus on business management, marketing, hiring caregivers, and building client relationships, while trained caregivers provide in-home services.
How much does a Home Instead franchise cost?
Opening a new Home Instead franchise typically requires an investment between $98,000 and $125,000, including a $54,000 franchise fee, office setup, training, equipment, working capital, and initial marketing expenses.
What services does Home Instead provide?
Franchisees offer non-medical home care services including companionship, personal care, Alzheimer’s and dementia care, respite care, hospice support, meal preparation, transportation, and assistance with daily living activities.
What support does Home Instead provide?
Franchise owners receive extensive support before and after opening, including initial training, operations manuals, proprietary software, recruiting assistance, marketing programs, technology platforms, and ongoing business coaching from experienced franchise consultants.
Why is Home Instead considered an attractive franchise opportunity?
Demand for home care services continues to increase as populations age and more seniors choose to remain at home rather than move into assisted living facilities. Home Instead combines a globally recognized brand with recurring service demand, making it an attractive opportunity for entrepreneurs seeking a service-based business with long-term growth potential.
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