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Gong cha

Non-Client of L'Express FranchisePremium Tea, Crafted Your Way

Financial Plan

Liquid capital

The amount you need to secure the necessary loans.

$500,000

Total investment

Total Investment to launch the business, including initial fees (Not disclosed)

$207,450–$648,460

The Concept

Gong cha is an international tea and bubble tea franchise specializing in freshly prepared premium tea beverages. Its offerings include milk tea, fruit tea, customized drinks and a range of toppings. The company reports more than 2,200 stores worldwide across 33 markets, reflecting its established international presence and franchise development experience.

Global Bubble Tea Opportunity

The franchise model emphasizes operational systems, product consistency, training, marketing resources and adaptable store formats. Depending on the market and site, formats can include compact kiosks, shop-in-shop locations and larger standalone stores. Gong cha also highlights operational technology, streamlined beverage preparation and multi-unit development as part of its franchise proposition.

gong cha red logo with white characters

Frequently Asked Questions

Gong cha’s U.S. franchise page lists an estimated initial investment of $207,450–$648,460 per unit. The actual amount will depend on the store format, location, construction requirements and other startup expenses. Its broader franchise FAQ also describes smaller kiosk formats starting around $100,000 and flagship stores starting at $350,000 or more, so candidates should request the current market-specific cost schedule rather than combine estimates from different formats.

The U.S. franchise page lists a $500,000 net-worth requirement and refers to $150,000 in financial resources. It also emphasizes having adequate liquid resources to fund store development and operating needs. Because the published page does not fully define the liquidity figure, prospective owners should ask whether it refers to liquid capital, available funding or another financial measure.

The cited U.S. franchise page does not publish a specific franchise fee or royalty percentage. Its general franchise FAQ describes its royalty and marketing fees as competitive without listing exact rates. Candidates should obtain the current U.S. Franchise Disclosure Document (FDD) and review the initial fee, ongoing royalties, advertising contributions, renewal charges and technology fees before making a financial commitment.

Gong cha describes comprehensive initial and ongoing training, operational manuals, online training materials, marketing guidance and support from regional franchise teams. Its systems cover beverage preparation, point-of-sale processes, kiosks and other store operations. Prospective franchisees should confirm the training schedule, opening assistance, staffing expectations and ongoing support available in their specific territory.

The brand reports more than 2,200 locations worldwide across 33 markets. This global count should not be interpreted as the number of stores available to new U.S. franchisees. The cited franchise pages do not disclose average annual franchise revenue, so candidates should request any available financial performance representations in Item 19 of the FDD and evaluate local sales potential, occupancy costs, labor and other operating expenses.

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