Cookie Plug
Financial Plan
Liquid capital
The amount you need to secure the necessary loans.
Total investment
Total Investment to launch the business, including initial fees (Not disclosed)
The Concept
Cookie Plug is a fast-casual cookie franchise that combines oversized cookies with a distinctive hip-hop and street-art-inspired brand identity. The concept focuses on thick, indulgent cookies alongside specialty desserts, beverages and merchandise. Its compact store format is designed for high-traffic retail locations.
The brand has expanded quickly through franchising, growing from 23 to 35 locations in less than a year according to its current franchise materials. Cookie Plug also promotes a small footprint of approximately 500–1,100 square feet, which can reduce real-estate and build-out requirements compared with larger dessert concepts.
Frequently Asked Questions
How much does it cost to open a Cookie Plug franchise?
The 2025 FDD estimates $174,300–$567,840 for a Cookie Plug outlet, including the $39,900 franchise fee. Area-development agreements require additional capital.
What type of franchisee is Cookie Plug looking for?
Cookie Plug targets entrepreneurs who want an active role in building a distinctive local brand. The franchisor emphasizes operational support, training and a compact store format, while its development agreements can also appeal to multi-unit operators.
How much revenue can a Cookie Plug franchise generate?
The 2025 FDD provides limited financial performance information. Five qualifying franchised outlets reported average gross revenue of $303,376, with a median of $299,171. Company-owned locations reported higher average total revenue, but these figures should not be directly treated as expected franchisee profit.
What ongoing fees does Cookie Plug charge?
The standard royalty is 7% of gross revenue, with a 2% brand fund that can rise to 3%, a local advertising minimum of 1.5% and a $700 monthly technology fee. (FDD)
Can Cookie Plug franchisees build a multi-unit business?
Yes. Cookie Plug actively promotes multi-unit development and has signed large development agreements, including a recently announced 60-unit deal involving franchisee Kevin Davis and LL Cool J.
You represent Cookie Plug?
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