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How to Open a Restaurant: Everything You Need to Know Before Getting Started

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Opening a restaurant is one of those ideas that feels simple until you start pulling at the thread. You picture the menu, the space, the vibe. Then reality sets in: permits, staffing, funding, build-outs, timelines, and costs that can swing widely depending on the path you choose. If you’re asking how to open a restaurant in the U.S., you’re not alone, and you’re smart to slow down and plan before jumping in. Preparation matters here more than passion alone. The difference between a restaurant that survives its first year and one that quietly closes often comes down to understanding the process and the financial realities upfront.

This guide walks you through how to open a restaurant step by step, what it actually costs, how franchising fits into the picture, and how long the whole process typically takes.


While every restaurant is different, most follow the same broad path from concept to launch. Still, it’s important to note that regulatory requirements can vary widely by state and even by city. Health department rules, zoning restrictions, and licensing timelines are all set locally, so make sure to check with your city or county health department, zoning office, or small business development center before moving forward. 

1. Define your concept and market

Before you think about locations or loans, you need clarity on what you’re opening. A full-service dinner restaurant has very different needs than a breakfast spot or a virtual kitchen. Your concept should match your target customer, your budget, and the demand in your market.

2. Choose a business model

This is where many first-time owners make an early fork-in-the-road decision: independent restaurant or franchise? Opening a restaurant franchise comes with brand recognition and systems, while independent restaurants offer more creative freedom but require more trial-and-error.

3. Write a realistic business plan

A restaurant business plan isn’t just for lenders. It forces you to model startup costs, estimate operating expenses, plan pricing, and understand how long it will take to break even. This step also helps answer a big question future owners ask early on: how much money do you need to open a restaurant?

4. Secure funding

Whether you’re getting a loan, bringing in partners, or investing your own capital, funding shapes everything that comes next, from location size to staffing levels.

5. Lock in a location

Lease negotiations, zoning restrictions, and foot traffic analysis can take longer than expected. This phase often overlaps with permitting and design work. Zoning rules, permitted uses, and occupancy limits are handled at the local level, and what’s allowed in one city or neighborhood may not be approved in another.

6. Permits, build-out, and equipment

Health permits, fire inspections, and local licenses are non-negotiable. Build-outs and equipment purchases are often the biggest line items in your budget. 

Permitting requirements also vary by location. For example, some cities require separate health permits for food prep, alcohol service, or outdoor seating, while others bundle approvals into a single application. Your local health department or licensing office can confirm exactly what’s required in your area.

7. Hire and train staff

Hiring early gives you time to train properly. Many operators underestimate how long this takes, especially in tight labor markets.

8. Soft opening and launch

A soft opening helps you stress-test operations before opening fully. It’s cheaper to fix mistakes before the doors officially open.

Can you open a restaurant with no experience?

It’s possible to open a restaurant with no experience, and many successful restaurant owners start exactly this way. While prior industry experience can be helpful, it’s not a requirement for becoming a restaurant owner, especially if you’re willing to learn and surround yourself with the right support

Opening a restaurant without experience does mean there’s a steeper learning curve. Restaurant experience teaches things you don’t learn from spreadsheets: labor scheduling, vendor relationships, kitchen flow, and how small operational issues add up fast.

That’s why many first-time owners choose models that offer built-in systems and guidance, like franchising or partnering with experienced operators. Systems matter more than enthusiasm once the doors are open. 

With the right preparation, a clear business plan, and access to proven processes, lack of experience doesn’t have to be a barrier. For many entrepreneurs, it’s simply the starting point.

There’s no single answer to how expensive it is to open a restaurant. Costs can vary hugely based on location, concept, size, and whether you’re building from scratch or taking over an existing space.

According to industry estimates, opening a restaurant in the U.S. can range from $150,000 to over $1 million, with some concepts pushing well beyond that range.

Major cost categories include:

  • Lease deposits and rent
  • Build-out and renovations
  • Kitchen equipment
  • Licenses and permits
  • Initial inventory
  • Staffing and training
  • Marketing and working capital

When potential restaurateurs ask how much it is to open a restaurant, they’re often just beginning to understand how important it is to plan for sufficient working capital for the first several months.

Different restaurant formats come with very different cost structures.

How Much Does It Cost to Open a Small Restaurant?

A small restaurant with limited seating and a focused menu may open closer to $175,000–$700,000, especially if you’re taking over a previously equipped space. Smaller footprints reduce rent and staffing costs but still require careful budgeting.

How Much Does It Cost to Open a Breakfast Restaurant?

Breakfast restaurants typically cost less to open than dinner-focused concepts because of simpler menus and lower food costs. A bakery can be lower, between $10,000-$50,000, while a breakfast cafe might be $80,000-$300,000.

How Much Does It Cost to Open a Virtual Restaurant (Dark Kitchen)?

Virtual restaurants eliminate front-of-house costs entirely. Many operators launch for $20,000-$60,000, though costs can be higher depending on equipment needs and whether they lease shared kitchen space. This model lowers barriers but comes with intense competition and reliance on delivery platforms.

Franchising offers a different path for people who want to open restaurants with built-in systems and brand awareness.

Advantages of Opening a Franchise Restaurant

  • Proven business models
  • Established brand recognition
  • Training and operational support
  • Easier access to financing in some cases

For many first-time owners, franchising reduces the guesswork that makes independent restaurants risky.

How much does it cost to open a franchise restaurant? Popular examples

Below are approximate ranges for how much it costs to open a McDonald’s, Chick-fil-A, or Subway restaurant. The costs can vary by location, but this can still give you a sense of how to open a chain restaurant.

FranchiseEstimated Total Investment
McDonald’sMinimum $750,000 investment
Chick-fil-A$10,000 initial franchise fee; Chick-fil-A funds startup costs
SubwayMinimum financial requirements are $150,000 net worth with $100,000 liquid assets (cash-on-hand)

These examples can help you understand how much money you need to open a restaurant, and they also show how different franchise structures can be across brands and locations.

Most restaurant owners use a mix of funding sources.

Getting a loan to open a restaurant

SBA loans are one of the most common options for restaurant owners. These loans are backed by the U.S. Small Business Administration and are designed to make it easier for small businesses to get the funding they need. The SBA reduces risk for lenders and offers more access to capital for small business owners. SBA loans offer longer terms and lower down payments, but approval takes time and requires solid financial documentation.

Getting funding to open a restaurant

Other options include:

  • Personal investment
  • Investor partnerships
  • Franchise-backed financing programs
  • Equipment leasing

The right funding mix depends on your risk tolerance and growth plans.

Opening one restaurant vs. multiple locations

Opening a single location lets you focus on building strong operations and reaching profitability. Expanding to multiple locations is often a natural step for growth, but it can add complexity: you’ll find more staff, tighter controls, and higher capital needs. Many operators find that scaling brings new challenges and new opportunities compared to launching their first restaurant.

From planning to opening day, most restaurants take 6 to 12 months to open. Franchises with turnkey systems may move faster, while independent restaurants with major renovations can take longer.

Permitting delays, construction issues, and financing approvals are the most common timeline killers.

Opening a restaurant isn’t just about great food. It’s about structure, funding, and realistic expectations. Whether you’re exploring how to open a small restaurant, a franchise restaurant, or a virtual concept, understanding the process upfront gives you a real advantage.

The more clarity you have on costs, timelines, and business models, the better positioned you’ll be to build something that lasts.


This content is provided for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations vary by state and individual circumstances and may change over time. Readers should consult a qualified attorney, tax professional, or other licensed professional regarding their specific situation. Nothing herein creates an attorney-client relationship.

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