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How Can You Start a Franchise With No Money?

7 Min. reading time
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While most franchisors require an initial investment, it’s possible to start a franchise with zero out-of-pocket cash by using partner capital, seller financing, or manager-to-owner programs. A host of loans, discounts, and alternative acquisition tactics support franchisees in this process.

It’s technically possible to start a franchise with no personal money for individuals with the right combination of loans and investors. Realistically, however, someone is fronting the cash. Low-cost alternatives exist for those willing to put in the work and maximize their potential while minimizing financial investment.

To succeed in starting a franchise with no personal money upfront, it’s important to consider all possibilities and frameworks. The good news is, there are numerous paths to achieve this and reduce upfront investments to minimize the burden.

Entrepreneurs dream of opening a franchise with no money, but in reality, the process typically requires an upfront franchise fee and total startup capital. Liquid capital of $50,000 or more is common to ensure success.

Ongoing costs include royalties (4–12% of gross sales) paid to the brand and marketing fees (1–4%) to attract customers. Additionally, there are costs related to real estate, equipment, inventory, and working capital to cover several months of initial losses. All of these costs are organized by the franchisee, who needs to secure financing before opening. The amount of financing and its sources, however, dictate how high that upfront investment will be.

One of the smartest ways to start a franchise with no or little money is to opt for service-based franchises (e.g. travel agent) that can be performed at home instead of brick-and-mortar (e.g. restaurant). By avoiding costly leases or infrastructure, a franchisee can minimize initial investments

No matter the type of business they choose, however, there are still ways to reduce costs.

Franchises with low or deferred fees

Some franchisors lower the barrier to entry by offering internal financing, where the company itself acts as the lender for the initial fee or equipment costs. Others use a deferred payment structure, allowing entrepreneurs to launch their business first and pay the entry costs through a percentage of monthly sales once profitable.

Sweat equity and operator-first models explained

It’s possible to start a franchise with no money out of pocket by pitching a wealthier individual on a specific franchise opportunity. The investor funds the startup costs (franchise fee, build-out, equipment) in exchange for majority ownership

A 70/30 split is common, where the investor gets a 7–10% preferred return on their capital before the operator sees a profit share.

The franchisee then assumes an operator-first model whereby they both own and carry out the day-to-day activities of the franchise. This offers the owner a salary plus a minority stake, perhaps including equity over time.

Franchisees can leverage strong credit scores (usually 680+) to secure lower interest rates and smaller down payments, often 10% via Small Business Administration (SBA) loans. If the franchisee can secure that 10% from another source, then they are effectively starting their franchise without putting their own money down. 

Additionally, home-based or mobile models eliminate real estate costs, while special programs for certain underrepresented groups help significantly reduce the total required capital.

Loans, franchisor financing and lenders

When starting a franchise with no money, SBA loans are a key solution. Franchisees primarily use SBA 7(a) loans up to $5 million with competitive rates and 10-year terms. Many new business owners with little capital will need a guarantor or a co-signer to strengthen their loan application.

For individuals with robust retirement savings in 401(k) accounts, Rollovers for Business Start-ups allows for debt-free funding using these retirement funds without early withdrawal penalties. 

Conventional bank loans provide faster funding but usually require strong credit (680+) and a hefty 10–30% down payment. For homeowners, a Home Equity Line of Credit (HELOC) offers an attractive alternative to borrow money against the value of a home. Conditions vary but a HELOC usually provides ten years of a draw period where no repayments beyond interest are required.

Discounts, representation, and specialty groups

High net worth or specialized backgrounds, like those with military service, frequently enable fee discounts. This can make it easier to start a franchise with no money. VETFran, for example, is a network of over 600 franchisors, many who offer discounts of 25–50% off the franchise fee for veterans

According to the International Franchise Association, around 30% of franchises are minority-owned, and many brands provide grants and discounts to underrepresented groups.

Personal or business credit to start a franchise

Lenders use personal credit scores of 680 or higher to gauge reliability when starting a new franchise. This is among the most important deciding factors on securing financing. Individuals seeking to start a franchise must review their FICO score and ensure it’s in good standing before beginning any lender applications.

Business credit eventually protects personal assets, but startups lack history. This means a personal score dictates interest rates, loan approvals, and down payment requirements.

It’s also possible to start a franchise with no money down through a partnership or other creative solutions like taking over an existing franchise. Understanding all of the options is vital to unlocking the one that works best for each individual.

Buy an existing franchise with no money

Instead of building a new brick-and-mortar location, it’s possible to identify an existing franchisee who wants to exit their business and transfer ownership. In these cases of distressed sale, a buyer may pay no money upfront in exchange for assuming the existing franchise’s SBA debt or signing a promissory note to purchase on a payment plan from future profits.

A strategic asset purchase agreement can offset much of the initial costs, helping entrepreneurs start a franchise with no money beyond the takeover costs and established monthly fees (e.g. a property lease) to maintain the franchise. While it still involves significant costs, this strategy lowers the bar to entry for individuals hoping to start a franchise with no money.

Start as a manager and transition to owner

A clear path to start a franchise with no money is through manager-to-owner programs that transition high-performing employees into franchisees. For current employees of either a service or brick-and-mortar brand, this is a straightforward and low-investment way to enter the franchise world. 

This method requires more time working for a business, but this is an attractive choice for those who have put in years at a company and seek to leverage their performance to build a franchise.

Attempting to start a franchise with no money limits many entrepreneurs to low-overhead service models, often excluding more lucrative brick-and-mortar industries like restaurants. Without personal capital, it’s necessary to sacrifice equity to investors and face higher interest rates

Most critically, a lack of liquid cash reserves increases the risk of financial precarity during the slow initial months before the franchise profitability.

Starting a business always involves risk, and realistically a franchise can take 6 to 9 months to break-even. Without a significant reserve of working capital, on the order of $20,000, even a franchise launched with no money faces a high risk of failure before profiting.

While starting a franchise with no money rarely means no financial investment, it can be a fruitful journey for those who understand the risks and limitations. Fortunately, there are ample opportunities to break into the franchise business and find success.

By understanding these options and calibrating expectations accordingly, franchisees can fulfill their dreams while avoiding massive out-of-pocket expenses.


This content is provided for informational purposes only and does not constitute legal, tax, financial, or professional advice. Laws and regulations vary by state and individual circumstances and may change over time. Readers should consult a qualified attorney, tax professional, or other licensed professional regarding their specific situation. Nothing herein creates an attorney-client relationship.

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