Partner with a national media outlet to increase your reach

L’Express Franchise radically changes the way you recruit your future franchise candidates.
A genuine alternative to the physical trade show, L’Express Franchise gives you permanent (and active!) exposure to millions of people who have once dreamed of becoming entrepreneurs.

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  • cérémonie du grand prix de la franchise 2

    The annual franchising and associated trade awards

  • alain weill président de l'express 2

    A media group fully aware that franchising is the key to revitalizing town and regional centers

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    Quarterly special franchising issues

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      Boost your brand awareness

      Give yourself the maximum chance of seducing a candidate.
      Work on your brand image with a trusted third party who will speak of you with elegance.

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      Recruit more candidates

      2/3 of French people have thought about starting their own business.
      9 out of 10 French people consult a social network.
      Let’s find your candidates where they are.

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      Share with your peers

      Recruiting candidates is not an exact science.
      Sharing with other franchisors is a source of inspiration.
      Attend our monthly events to meet your peers.

    Contact us
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    Our pride and joy?
    Our results

    The birth of a leader just 2 years after its launch!

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      Record renewal

      90%

      renewal of our signs

      This result is the result of our highly ROist approach and the close relationship we maintain with each retailer.

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      Quality applications

      7 applications

      pre-qualified on average per month

      This is currently the average across all sectors. We prefer one good application to 100 bad ones.

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      High-potential brands

      >200

      partner brands

      Between 5-10 chains join us every month. Our ambition is not to work with all of them! We want the best brands in each sector.

    A permanent multi-channel exhibition

    • >150 000

      Monthly visitors to L'Express websites dedicated to franchising

    • 80 K

      Subscribers across all networks

    • 6 M+

      Impressions on all digital formats

    • 1500 +

      Pre-qualified candidates every month

    Contact us
    Couronne en illustrationOur solution

    Why choose L'Express?

    With l'express, nothing like a directory, you join an ecosystem where everything is done to help you achieve your goals. rather than investing in a physical salon with uncertain results,
    opt for a permanent, made-to-measure exhibition.

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      A shoot to give you the microphone

      No need to attract candidates without revealing who you are

      red-heart2La 1'30, shooting in your establishment, photo reportage
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      A customized showcase page

      lead-generating - a veritable spin-off of your own site

      red-heart2 make an appointment, request information, online chat
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      Taking care of your e-reputation

      collecting and moderating your franchisee reviews

      red-heart2 50% of applicants are looking for an opinion on your brand
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      Prequalify your applications

      1 good candidate rather than 100 bad ones

      red-heart2Geo-targeting, profiling, dedicated back-office, API.
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      Publish your news in real time

      Distribution via our channels (social networks, newsletter) - the more you publish, the more visible you are

      red-heart2Automatic inclusion in our search engines
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    Welcome World

    Are you expanding internationally?

    L'Express Franchise opens the doors to Spain, Italy, England, Belgium and Quebec.
    Contact us
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    What franchisors say

    Our franchisors say it best

    • Franchise Signarama 19
      Photo Sami et Olivier Franchise Signarama

      Sami Fossat

      Sales Manager

      Thank you!
      I’d like to thank L’Express Franchise and their teams for their dynamism, energy and determination to renew the aging franchising landscape in France.
      It’s quality support, enabling us to create content on Signarama and to get in touch with franchise candidates who have a good grasp of our concept.
      I recommend it 100%.

    • Franchise La Main Tendue 14
      Franchise La Main Tendue Photo Christophe

      Christophe Monfort

      President of La Main Tendue

      Since the creation of the Express Franchise portal, we’ve been supporting franchisees with our Prémium subscription.
      The feedback has been encouraging, with franchise contracts signed by Express Franchise candidates.
      What’s great about Express Franchise, unlike the various directories we’ve tested, is that the dedicated team of professionals pre-qualifies candidates.
      A telephone exchange is scheduled between the candidate and the Express Franchise hostesses, and we then receive a completed form with details of the candidate’s project.
      We recommend this platform.

    • Franchise Akena 15
      69

      Frédéric Elluard

      Akena Hotel Development Director

      L’Express Franchise has been fluid from the moment we met, in its explanations, its operation and in putting Akena online. Contacts are respectful, attentive and pleasant. They give us confidence and make us want to continue the adventure. We benefit from good visibility with our prospects via social networks. Communication is fluid and lively. Finally, l’Express Franchise has been one of our best sources of candidates since we joined the company.

    • Franchise réseau RNPC 10
      Photo Thibault Franchise Réseau RNPC

      Thibault Legrand

      Group Development Manager Ethics & Health

      In addition to providing us with regular, pre-filtered contacts, l’Express Franchise has enabled us to enter a new dimension in terms of content for our candidates (podcasts, interviews, photos of franchisees in their daily lives, etc.), not to mention participation in events to showcase our brands throughout the year. For all these reasons, I would recommend l’Express Franchise to any network wishing to develop both its franchising brand and its franchisee network.

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      Franchise Carrefour 7

      Marie Delbecque

      Franchisee Recruitment Communication Manager Formats Carrefour Proximité, Promocash, Supeco

      It’s a media combined with a tool that enables us to communicate easily and effectively on our news and receive qualified applications every week.

    • Photo 12 Franchise Raison Home
      Photo Emma Franchise Raison Home

      Emma Favier

      Raison Home network developer

      L’Express Franchise is emerging as a new, trusted player in the field of franchise network promotion, benefiting from the solid support of L’Express, an undisputed benchmark.
      This collaboration guarantees us access to qualified contacts who provide attentive follow-up, increased visibility and the organization of high value-added events.
      I highly recommend l’Express Franchise as a strategic partner.

    • Franchise BCHEF 14
      5

      Julie Hochet

      BChef Development Manager

      When you partner with l’Express Franchise, you benefit from tailor-made support, contact with pre-qualified candidates & the assurance of innovative solutions to meet today’s franchise recruitment challenges!

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      Franchise Litha Espresso 11

      Léo Delhon

      President Litha Espresso

      We’ve been working with the L’Express Franchise team since the site was launched, and we’re delighted with their service.
      The team is young and dynamic, which brings a fresh and innovative approach, making them an ideal partner for any network looking for new means of acquisition.
      What’s more, they played an active role in promoting our franchise by highlighting our concept on their website, their social networks and through a personalized video.
      This helped increase our visibility and attract a significant number of applicants.

    • Franchise Norauto 3
      Franchise Norauto 15

      Thibaut Castro-Delannoy

      Norauto franchisee recruitment manager

      L’Express Franchise is one of the French media on which we’re basing our franchising communications this year.
      The quality of the product offering (photo, video, web page, media) enables us to attract qualified candidates committed to taking the entrepreneurial step.
      Our target group of senior executives in career transition is perfectly suited to our model.

    • Moustache artisan Glacier 5
      Sylvie Bondil, Fondatrice et Directrice du réseau Moustache Artisan Glacier

      Sylvie Bondil

      Founder Moustache Artisan glacier

      We’ve only been working with l’Express franchise for a short time, but I’m genuinely delighted with the collaboration with all the teams, surprised by the number and quality of contacts, and pleased with the spin-offs that can be generated via this channel.
      I highly recommend it.

    • Franchise illiCO travaux 8
      Franchise illiCO travaux 3

      Betty Brandy

      Development Manager

      Our open and transparent communication has played a key role in the success of our partnership.
      Our meetings at events such as Franchise Expo Paris 2024 and last year’s Franchise Forum in Lyon enabled us to stay in line with our objectives in terms of awareness and communication.
      This partnership has also been an opportunity for mutual growth.
      We’ve been able to learn from each other and strengthen our respective skills, not least via your Franchise express Campus program, which I was able to attend in full this week!
      Your expertise in the world of franchising has been particularly valuable to us, and we hope our collaboration has brought value to you too.
      We see many exciting opportunities to further develop our partnership and look forward to continuing to work together and building an even brighter future!

    • Nexeau 16
      Antoine Delaby & Léo Langlois, Fondateurs de la franchise Nexeau

      Antoine Delaby

      Founder Partner

      We decided to work with L’Express Franchise to develop our Nexeau network, because we were particularly attracted by their dynamic, up-to-date approach.
      It enables us to reach a younger target that’s in line with our positioning and our network.

    L'Express Franchise: a global, international project dedicated to franchisors and franchisees.

    Entrepreneurs: from the moment they imagined setting up their own business, all of them began designing their project. Everyone had billions of questions. All have been looking for the best business model. But very few have thought of joining a franchise network. And with good reason: the franchise sector is still little-known, and sometimes suffers from a lack of awareness. And yet, this model meets the ambitions of many entrepreneurs who are unaware of it. As for the most experienced project owners, who already know they want to join a network, they too have difficulty finding their way around and finding the perfect franchisor. Franchise applicants can’t find their way around a few specialized platforms that look like telephone directories, and franchisors can’t stand out from the crowd.

    Faced with this reality, the founders of l’Express Franchise wanted to play their part in the success of a sector extremely rich in opportunities, and set out to find superb brands ready to join them in a small revolution in the franchising experience. Their ambition: to put the unique aspect of each franchisor in the spotlight, and offer every entrepreneur the chance to discover this little-known side of their business. Yes, setting up a franchise is also embarking on a great entrepreneurial adventure. To help these players navigate the not-so-obscure world of franchising, L’Express Franchise has decided to act as their guide. As a networking platform, we bring together franchisors and prospective franchisees. As an inspiring medium, we offer intelligent, hard-hitting dedicated content on the themes of entrepreneurship, franchising and the world of work in general.

    So, whether you’re a recent graduate, a seasoned entrepreneur, a retraining executive, a franchisor, a franchisee or a prospective franchisee… L’Express Franchise is there for you.

    Our latest videos

    • whatsapp image 2024 05 16 at 16.34.14 (2)

      The virtual Franchise & Associated Trade Show lets you discover brands from all sectors…
      For one day non-stop, 50 brands take to the TV stage to present their concepts live.

      L'Express franchise e-shows

    • whatsapp image 2024 05 16 at 16.34.14

      Discover what L’Express Franchise is all about with founders Arthur de Choulot and Nicolas Guillemot.
      The history of What The Franchise, and the arrival of the L’Express group for an unprecedented acceleration in the franchise ecosystem.

      From What The Franchise to L'Express Franchise

    • whatsapp image 2024 05 16 at 16.34.14 (1)

      L’Express Franchise also includes quarterly special issues.
      With over 9 million readers, franchising is massively exposed to French people who want to start their own business.
      The combination of print and digital works wonders.

      Print is dead long live print