For over 30 years, more than 1,000 people have set off each year on adventures where reality surpasses fiction. The effect on participants’ openness and development is striking. The return rate is over 40%, and word of mouth is very active (viral marketing).
Added to this are the Science Club activities on the store’s premises (afternoons and evenings) and the School Trips, offered to all levels from kindergarten to university, both of which are ideal for attracting local participants for an immediate first experience. In this way, you can deploy an approach-participant policy that is particularly effective in creating a virtuous circle.
Founded in 1992 as a Science Club, Objectif Sciences International was the first NGO to offer Scientific Travels in the form of incredible but true adventures, on which travelers change the world through activities each more crazy and fun than the last.
At the crossroads of science, education through practice, solidarity travel and sustainable tourism, the NGO offers the chance to take part in scientific adventures every week in your own town (Citizen Science Club), or to go away for longer and further afield, with experiences ranging from a family weekend in a local nature reserve, to a scientific expedition open to all, lasting from one week to 4 weeks (Scientific Travel Agency) and many other possible formats.