Franchising Raison Home

Interior design partner

Raison Home is Europe's leading network of kitchen and home furnishing specialists.

  • £300 k

    Sales turnover in two years

  • £50 k

    Total investment

  • £12 k

    Investment

  • 120

    Branches

  • Photo Background Franchise Raison Home

    Raison Home, the 100% at-home interior design franchise

    Presentation

    In 2000, Claude Raison created a revolutionary concept that has now become a matter of course, based on 2 observations. The first was that a store represents a significant fixed expense, and the second was that to do the job properly, i.e. to design a kitchen, you needed to have a real exchange with your customer, in the peace and quiet of their own home.

    23 years on, Raison Home, taken over by his son Laurent in 2008, is Europe’s 1st store-free home furnishings network, and continues to pursue its ambition of offering a collaborative global home design experience to generate 101% satisfaction. Our customer support method is based on proximity, trust and co-design. Our transparent sales policy enables us to establish a sincere and genuine relationship with each and every customer.

    To ensure that more and more consumers have access to our services, our objectives can be summed up in 3 missions:

    • Strengthening regional coverage: With the aim of having more than 200 Home Designers within 3 years, we are expanding our network to provide comprehensive home design solutions.
    • Customer satisfaction beyond 100%: Our goal is not just to meet but exceed our customers’ expectations. By bringing the Raison Home experience to as many customers as possible, we strive to provide unparalleled satisfaction in home design.
    • Launching new services: To enhance the global home design experience, we are expanding our offerings to include not only kitchens, but also bedrooms, bathrooms, storage solutions, dressing rooms, TV furniture, decorations, and more.

    By embracing our passion for interior design and leveraging our expertise in customer service, Raison Home franchisees have the opportunity to grow their businesses and become part of our supportive team.

    • 2000

      Year of creation

    • 120

      Locations throughout France

    • 40 years old

      Average age of franchisees

    Key information

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    Sector assets

    We operate in a very dynamic business sector. Recent events have led to a renewed interest among the French in the design of their primary and secondary homes, as well as an increase in telecommuting. The home furnishings market has grown by 14.5% over the last 3 years to reach historic levels. With a 72% rate of fitted kitchens, France is lagging behind its European neighbors, but the outlook is bright. With its mid-to-upper-range positioning, broad offering and differentiating concept focused on the quality of human relations, proximity and project management from A to Z, Raison Home offers a solution that is both simple and innovative, in a market that is only represented in the form of showrooms.

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    Profiles sought

    Whether you’re a salesperson looking for an entrepreneurial challenge, an experienced kitchen designer, an interior decorator looking to accelerate your professional development, or a professional returnee looking to start a career in home design, our network’s strength lies in its diversity of profiles!

    To join this adventure, you’ll need :

    • Have a real entrepreneurial drive
    • A passion for human relations and customer relations
    • Have a commercial soul
    • Be autonomous, motivated and organized

    You will benefit from an initial training period of 7 to 9 weeks to acquire the technical and commercial know-how of our business.

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    Join Raison Home in 3 easy steps

    • The only concept capable of providing real differentiation in a competitive market ⚡️
    • An innovative network, at the cutting edge of IT tools, to enhance the customer and franchisee experience (management and design software, virtual reality, electronic signature, etc.) 🖥️
    • A profession that allows you to combine pleasure, freedom and safety with unprecedented profitability, in excess of 15% 🚀
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    Key figures

    12k €

    Input

    15k €

    Entrance fee

    50k €

    Total investment

    300k €

    C.A. in two years

    A quick look at your future franchise?

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    The values we live by every day: Honesty, Collaboration, Fun and Family

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