Franchising Cavavin

Since 1985, CAVAVIN is a family sucess story. O. Mermuys, the son in law of M. Bourel, the founder joined the company to keep on growing it  while keeping the family spirit of the great family including support teams, franchisees and wine growers. Each wine merchant build a selection of wines adapted to its customers. The concept is really differentiating thanks to the merchandising, to the offer selectied out of the 2,000 authentic and exclusive products at the best prices and to the advise. CAVAVIN is the French leading  franchised wine merchants

CAVAVIN brings together wine merchants and winemakers, relying on the family continuity of the group with Olivier Mermuys, the founder’s son-in-law, now General Manager. For almost 40 years, CAVAVIN has worked in partnership with over 300 winemakers to offer a selection of authentic, exclusive products at excellent value for money.

With each store meticulously tailored to its locale, CAVAVIN ensures a diverse selection of 600 to 800 products that cater to the unique preferences and budgets of consumers. The brand prides itself on its adaptability, empowering each CAVAVIN caviste to infuse their personality and expertise into customer interactions, catering to both B2C and B2B clientele. Furthermore, franchisees benefit from comprehensive daily support across various facets, including training, product procurement, financial management, events coordination, logistics, and communication.

CAVAVIN’s success is underpinned by a robust franchising model, anchored by key success factors such as a meticulously curated selection of wines, personalized customer experiences, and innovative merchandising strategies. With over 2,000 authentic and exclusive products available at competitive prices, the brand has solidified its position as a leader in the industry, with an impressive track record of 1,500 bottles sold each hour and over 3.5 million bottles annually.