A franchising trade show is a meeting place for franchisors and project owners.
Numerous workshops and conferences are organized on the subject of franchise business creation.
In France, Franchise Expo Paris is the largest franchising trade show.
It is held every year at the Parc des Expositions, Porte de Versailles.
When project owners want to discover new franchises and meet network managers in person, they turn to the Salon de la Franchise, an event at which franchisors also present their concepts and business opportunities.
In 2024, L’Express Franchise & Commerce Associé revisited this offer to create the1st e-franchise fair. Explanations.
Salon digital de la franchise: why take part?
L’Express Franchise & Commerce Associé, France’s leading franchising information magazine, took a new step forward with its first e-show last March.
The session took place over a non-stop day, allowing different franchisors to present their concepts live (by video or on stage).
L’Express Franchise takes a look back at the 2024 e-show
In March 2024, L’Express Franchise successfully organized its very first e-show. This innovative event opened the doors to over 50 brands from a wide range of sectors, offering aspiring entrepreneurs a platform rich in opportunities. From foodservice with the PoutineBros brand to growth areas such as beauty, well-being and personal services, this virtual trade show catered to the aspirations and skills of a wide audience, facilitating the discovery of promising franchise concepts. With over 5,000 registered visitors and fruitful exchanges between franchisors and prospective franchisees, the economic and social impact of this event is promising.
The announced renewal of the e-show in 2024 testifies to its success and to L’Express Franchise & Commerce Associé’s ongoing commitment to promoting diversity and accessibility in the world of franchising in France.
Members of the L’Express Franchise team and renowned executives such as Alain Weill, Diane Lemoine, Eric Chol and Olivier Urutia also contributed to the scope and credibility of this live event by sharing their expertise and offering live Q&A sessions.
