Opening a designer furniture franchise is an excellent opportunity for those with a passion for decoration and entrepreneurship.
However, this project requires meticulous preparation and a good knowledge of the market.
By joining a franchise, you benefit from a reliable concept, a brand image and established know-how.
You join a network of franchisees who will support you in your development and provide you with marketing and sales tools.
Here’s how to open a designer furniture franchise.
How do I start a franchise?
In 2023, the decoration market accounted for 13 billion euros, or 20% of total sales of home furnishings, according to Xerfi.
The furniture market generated sales worth 14.6 billion euros.
Many French people invest in home furnishings and interiors every year.
The sector remains dynamic.
So, how do you open a designer furniture franchise?
Candidates must define the nature of their business and carry out a market study.
This will make it possible to analyze the competition in the region, identify the target clientele and assess the potential of the catchment area.
Drawing up a business plan to forecast the economic model and the necessary investments is an essential part of the entrepreneurial process.
What is the budget to open a MiLOME decoration franchise?
Before opening a furniture franchise, the first step is to choose a franchisor. To do this, you can consult specialized directories or attend various franchise fairs. These events give you the opportunity to meet franchisors operating in the sector and discover tried-and-tested concepts. To compare franchisors, you can use the DIP (Document d’Information Précontractuelle). This provides details of the brand’s history, network, concept and profitability. You can also find out about the various costs involved, such as the personal contribution, the total investment, royalties and the entry fee. The MiLOME franchise is looking for dynamic, commercially-minded people. The entry fee is 25,000 euros. A total investment of 130,000 euros is also required. It’s important to choose a franchise with strong values with which you can identify.
The advantages of the designer furniture franchise model
The franchise model is a low-risk way of getting into business quickly. As well as benefiting from the know-how of a tried-and-tested brand, joining a designer furniture franchise has a number of other advantages. The franchisee obtains the right to use the brand name, enabling him or her to take advantage of its reputation to gain a foothold in a competitive market. The franchisor undertakes to train and support the franchisee, from the search for commercial premises to the opening of the outlet. This includes assistance with financial management, marketing strategy and human resources. This includes access to certain tools and equipment. What’s more, the franchisee joins a dynamic network with the possibility of benefiting from the same suppliers and partnerships as the brand. Home Center is a network of home improvement stores. The brand has 7 locations and offers prospective franchisees the chance to use a tried-and-tested concept, benefiting from a strong reputation and a serious brand image that has been proving its worth for over 26 years. Home Center relies on a short supply chain with renowned furniture manufacturers and solid partners. To join the franchise, an overall investment of 80,000 euros and a personal contribution of 30,000 euros are required. Store sales are estimated at 1.2 million euros in two years.
