According to Statista figures, there were 16,850 hotel establishments in France on January 1, 2023, with a higher concentration of overnight stays in the Paris region and the Alps. During the summer of 2023, over 68 million overnight stays were recorded, bringing the French hotel market back to its pre-crisis COVID-19 level. In the first quarter of 2023, sales were up 20% on the same period last year, according to the In Extenso TCH survey. Thanks to the Olympic Games, the trend has been confirmed. In addition, KPMG has announced that the hotel sector continues to attract investors, with 125 new projects identified by 2026. These are good prospects for franchised resorts. Discover concepts for becoming a franchisee and running your own business.
Why does Hotel AKENA stand out in the hotel industry?
Founded in 1992, the AKENA Hotel Group offers a concept that focuses on comfort, customer experience and budget hotels. Based in France, the restaurant-free franchise focuses on quality services and affordable 3-star and 4-star rooms. The network’s advantage for prospective franchisees is its support, guidance and turnkey hotel concept. This human-scale company has 25 sites in the region, with the aim of expanding further. In addition to affiliation and construction, a management mandate is one of the group’s new projects. Whether you’re an investor/operator, a retraining entrepreneur or a hotelier, Hôtel AKENA will provide you with the tools you need to join the network and boost profitability. A network manager monitors developments on a day-to-day basis to help manage the hotel business. The entrance fee is 490 euros per room. The personal contribution represents 680,000 euros and the total investment required is 1,300,000 euros.
Who controls Adagio hotels?
The Adagio network is proving very popular with prospective franchisees. Thanks to its aparthotel concept (tourist residences and apartments with quality hotel services), the brand has carved out a place for itself in the hotel market, and now has 28 franchised establishments, up from 5 in 2018. Around 20% of the brand’s sites are operated under the franchise model. The group’s objective is to reach 35% of new aparthotels by 2030. Three new sites have recently been inaugurated in France and Belgium, including Rouen and Camargue. Adagio benefits from a master franchise agreement with Accor, enabling it to expand into new markets.
OKKO HOTELS, entering the world of hotel accommodation
Founded in 2014 by Olivier Devys, theOKKO HOTELS brand of urban hotels focuses on conviviality while offering the services of a 4-star establishment. The brand is present in major cities and medium-sized towns, with some 1,735 rooms in a total of 14 hotels. Thanks to the brand’s know-how and numerous assets, OKKO HOTELS has established a reputation for value for money and hospitality. With sales of 44 million euros by 2022, and the ambition to develop a portfolio of 40 new establishments in France and several other European countries, the brand is committed to sustainable hospitality. The network is looking for entrepreneurs with a more human vision of management and economic performance. Candidates will benefit from CSR strategies, efficient business models and proven operational know-how.
