A sustainable and ecological franchise is a business model that follows a sustainable development approach.
It offers products or services that respect the environment, and is committed to minimizing its impact on the planet.
In other words, it’s a franchise that integrates ecological practices into every aspect of its business, from production to distribution to waste management.
Consumers are increasingly aware of environmental issues.
They are looking for products and services that respect the planet.
An eco-friendly franchise has a dynamic and attractive image, which can attract new customers while helping to preserve the environment and build a more sustainable future.
How does a sustainable franchise work?
A number of business sectors are concerned by environmental issues.
The aim is to ensure eco-responsible activity that is more respectful of the environment.
These include construction and energy renovation, agri-food, automotive, cosmetics and fashion, and food.
Whatever concept is chosen, it must comply with the various regulations aimed at reducing greenhouse gas emissions.
A sustainable franchise operates in the same way as a traditional commercial franchise.
It relies on a solid business model while integrating sustainable practices at all levels of the company.
This enables the company to meet the expectations of environmentally conscious consumers, while benefiting from the support of the franchisor and a proven concept.
Entrepreneurs wishing to launch a business in the world of sustainable franchising can begin by carrying out market research and identifying their target audience, before drawing up a business plan to better understand their financial capabilities.
The franchise business model requires an entry fee, a personal contribution and an overall investment, which vary from one brand to another.
You’ll need between €4,000 and €60,000 for the initial outlay, and between €7,000 and over €240,000 to invest in a long-term franchise.
The advantages of an eco-friendly franchise
Investing in a sustainable and ecological franchise offers an opportunity to combine entrepreneurial success with a commitment to the environment. Consumers are increasingly sensitive to environmental issues. By choosing an ecological franchise, you can respond to growing demand and position yourself in a buoyant, dynamic market with strong growth potential. Being associated with a brand committed to sustainable development confers a strong brand image with customers, which also helps attract new investors. By choosing the franchise model, entrepreneurs benefit from comprehensive training and personalized support before and after opening their business or branch. It’s a fast way to get started in entrepreneurship, benefiting from tried-and-tested know-how so you can concentrate on your core business and developing your business model. Working within a franchise that takes environmental issues into account, the entrepreneur gains access to a network of committed suppliers who favor short circuits, the use of green energy or local manufacturing. What’s more, there are a number of financial incentives available for companies working in the sustainable development sector. This is an asset for entrepreneurs.
What you need to know before investing
More and more companies and networks are adopting strategies based on sustainable development and social responsibility.
Their inclusion in the French franchising model bears witness to a sector in constant evolution.
In 2023, the food sector recorded sales of over 32 billion euros.
Household equipment sales rose by 10.8%. by 2022.
These industries are demonstrating their ability to innovate to meet new requirements and standards in a sector increasingly aligned with sustainable development objectives.
A number of franchises have already embarked on this trend with concepts that place the environment at the heart of their activities. Biocoiff is a case in point. The first vegetal and organic hair salon offers a range of organic hair care products. Le Drive Tout Nu follows suit by adopting fair trade practices. The first network of zero-waste and responsible supermarkets contributes to reducing environmental impact.
