The year 2024 is part of a real estate context marked by profound transformation. The rapid rise in interest rates since mid-2022 has led to tighter lending conditions and a significant fall in property prices. According to the Fédération Nationale de l’Immobilier (FNAIM), the volume of transactions is set to fall by almost 10% in 2024 to between 765,000 and 780,000, compared with 875,000 in 2023. This downward trend can be explained by the reduced purchasing power of households, faced with persistent inflation and economic uncertainties linked to international conflicts and the political situation.
The gradual return of banks to the market and the prospect of lower borrowing rates point to a possible market recovery in the medium term. French real estate chains are playing a key role in this dynamic, offering new products and innovating to meet the needs of customers in search of tailored solutions.
Brand of the year: Guy Hoquet rewarded for excellence
Guy Hoquet stands out in real estate news 2024 by confirming its position as leader in the French real estate franchise market. With 520 branches and 3,200 employees, this company, founded in 1994, achieved a remarkable performance in 2023, with 25,000 transactions completed. Its strong presence at Franchise Expo Paris 2024 highlighted its solid business model and innovative offerings, including Hoquet Business, dedicated to professional real estate. Recognized for its personalized support for franchisees and its commitment to ongoing training, Guy Hoquet l’Immobilier was awarded the title of “Brand of the Year 2023/2024”.
This real estate franchise is continuing its digital transformation, using artificial intelligence to optimize franchisee training. Aware of the importance of adapting to new ways of consuming information, Guy Hoquet l’Immobilier has developed a new, innovative teaching method. Thanks to a proprietary e-learning platform, franchisees benefit from unlimited, personalized training, enabling them to acquire the skills they need to succeed in a constantly evolving real estate market. This pioneering approach positions Guy Hoquet l’Immobilier as a key player in innovation in the real estate franchise sector.
ERA, real estate tech pioneer since 1971
ERA Immobilier, an international network behind a technological innovation, continues to grow in France and Europe. Founded in 1971 in the United States, ERA is one of the brands that has rapidly established itself as a major player in the real estate market by leveraging new technologies. Present in 38 countries, the network offers its real estate agents high-quality training and personalized support. In France, this real estate franchise continues to expand, as demonstrated by the opening of a new ERA Immobilier agency in Berre-l’Étang by a young entrepreneur. This dynamism is due in particular to the partnership forged with Citévo, which enables ERA agencies to multiply sales opportunities through the division of properties.
The ERA Immobilier franchise model, based on ongoing training and the use of digital tools, is attracting more and more entrepreneurs looking to enter the real estate business. Backed by recognized expertise and an international network, this brand offers its franchisees the means to succeed in a constantly evolving market. The company’s development objectives are ambitious: to open new branches, extend its network of employees and consolidate its position as European leader. Thanks to its innovative approach and personalized support, ERA is a key player in the 2024 real estate market.
Putting people at the heart of digital real estate in France with 123 Webimmo.com
At a time when digital technology is revolutionizing the real estate sector, 123 Webimmo.com is positioning itself as a key player in France. With a network of 90 branches and over 20 years’ experience, this brand offers a complete range of services, from sales and rentals to rental management. In 2024, 123 Webimmo.com recorded significant growth in its online searches, testifying to the growing appeal of its services to consumers. Thanks to a transparent pricing policy and high-performance digital tools, the company makes things easier for its customers, whether sellers, buyers or tenants. Its integration into the Selectneuf group and Promeo gives it solid expertise in new-build property, strengthening its position in the market.
In addition to real estate transactions, 123 Webimmo.com offers a complete range of rental management services. By entrusting the management of their property to this network, owners benefit from recognized expertise, optimized rental income and peace of mind. The 123 Webimmo.com teams take care of all administrative formalities, tenant relations, property maintenance and property tax returns. This turnkey service is winning over more and more homeowners, who appreciate the quality of our support and the performance of our teams. Franchisee Wilfrid Chaperon, who opened his own branch in Rennes, is a perfect illustration of the success of this model and the satisfaction of our customers.
Laforêt: a network that grows and renews itself every day on the real estate market
In 32 years, Laforêt has established itself as a major player in the French real estate market, thanks to its network of over 720 agencies and nearly 4,800 professionals. The brand, recognized for its expertise and quality support, has succeeded in bringing together passionate franchisees, like Valon Muhadri, a multi-franchisee at the head of three branches. Laforêt relies on a spirit of constant progress, which has earned it the title of “Best Franchise of the Year 2024” for the third year running. This distinction testifies to the satisfaction of our franchisees and the quality of our services. On the strength of this success, the real estate chain aims to continue its expansion, reaching 1,000 sales outlets and over 427 new sites in the next few years.
The brand is continuing its efforts to innovate and meet its customers’ expectations by offering ever more personalized services adapted to market trends. Laforêt guarantees recognized expertise in the world of real estate, thanks to high-quality support and ongoing training for its staff. With its ambitious growth prospects, Laforêt is establishing itself as a key player in the sector and a trusted partner for all real estate projects.
