How do you acquire a company?

Are you thinking of buying a company and wondering how to go about it? The acquisition process is complex and involves several important stages. Depending on the company’s legal structure, this may involve the purchase of specific assets or all the shares. Find out what you need to know to make a success of this operation.

A buyout, also known as a merger or acquisition, is the process by which an entity – whether an investor or another company – takes partial or total control of an existing company. This can take many forms: the merger of two companies to form a new entity, the purchase of all shares, or the acquisition of specific assets.

There are many reasons for this. These may include a desire to expand geographically, strengthen market position, diversify activities, or gain access to new technologies and skills. Before embarking on this path, however, there are a number of preparatory steps to be taken.

The first step is to clearly define the objectives of the acquisition project. Fundamental questions need to be asked: what is the goal? Is it a question of diversifying into related activities, gaining market share, or acquiring specific know-how? Once these points have been clarified, it’s possible to draw up a profile of the ideal target company, taking into account criteria such as performance, core business, sales and location. At the same time, it’s essential to define the budget allocated to this acquisition project. This step enables us to target realistic opportunities and effectively direct the search.

Buying a company is often a response to a variety of economic and strategic imperatives. Geographic expansion is a frequent motivation. A company can thus seek to extend its influence by acquiring entities in new territories. This approach offers the advantage of rapid growth, making it possible to gain ground more efficiently than organic development, which is generally slower.

Competitive dynamics also play a major role in these decisions. Faced with an ever-changing economic environment, companies need to stay ahead of the game. Acquiring competitors or companies with complementary activities enables us to consolidate our position and increase our market share. What’s more, these operations can generate financial synergies that boost overall profitability.

Diversification is another driving force behind these buybacks. By integrating new activities, services or products, a company broadens its scope of action and customer base. This strategy offers the opportunity to penetrate new markets and reduce dependence on a single business sector.

Optimization of resources is another key benefit. A well-managed acquisition enables production capacities, human skills and distribution networks to be pooled, leading to greater operational efficiency.

It should be stressed that objectives vary according to each company’s profile and market opportunities. The success of these operations depends on meticulous planning, aimed at anticipating and minimizing the risks inherent in any company takeover.

In short, business acquisition is a lever for growth and transformation, offering multiple possibilities for strengthening market position. Nevertheless, it requires in-depth analysis and a well-defined strategy to take full advantage of it.

The process of acquiring a company is often a long and complex one, involving numerous stages that need to be mastered. Here is a detailed overview of the route:

The first phase involves clearly defining strategic objectives. The aim is to identify the reasons behind the acquisition, whether to access new markets, expand geographical presence, consolidate market position or acquire new skills.

Next, we establish the selection criteria. These factors, whether cultural, financial, operational or sectoral, will enable us to target the companies most likely to meet our objectives.

Searching for and selecting targets is the next step. This phase involves exploring various avenues: activating one’s network, consulting divestment announcements, or soliciting recommendations from within one’s ecosystem. Once the target has been identified, contacting the company’s management usually requires the support of financial and legal professionals.

The preliminary assessment is then used to refine the selection based on publicly available information. This step enables us to quickly eliminate companies that do not meet the basic criteria. If interest is confirmed, the signing of confidentiality agreements (NDAs) gives access to more detailed information on the target company, enabling in-depth analysis.

Due diligence is a crucial step. It involves a thorough examination of all aspects of the target company: financial, operational, legal, tax and environmental. The aim is to identify the risks and opportunities associated with the acquisition. Based on this information, the company’s value is assessed, using various methods such as valuation multiples or market comparisons.

This is followed by the terms negotiation phase, where price, payment terms, potential adjustments based on the results of due diligence, and other contractual clauses are discussed. Once negotiations have been concluded, a final agreement is drawn up, usually with the assistance of legal advisors.

The next steps involve obtaining the necessary regulatory approvals, particularly with regard to competition, as well as shareholder approval if the acquirer is a listed company. Financing for the acquisition must be arranged, whether through debt, equity or other financial means. Closing the transaction marks the end of the process, with transfer of ownership and payment according to the agreed terms.

Finally, the post-acquisition integration phase is of particular importance. It requires the implementation of a plan to effectively merge the operations of the two entities, which may include the harmonization of systems, processes and corporate culture. This process, though complex, offers many opportunities for growth and transformation for companies that embark on it with adequate preparation.

The meeting with the target company’s management and the conclusion of negotiations mark an important stage in the acquisition process. Once common ground has been found, the next step is to formalize the preliminary agreements through a letter of intent.

This letter, also known by the acronym LOI (Letter of Intent), is a pre-contractual document that lays the foundations for the future transaction. It should be noted, however, that it does not represent a binding legal commitment to buy the company. Its main role is to clarify the points of agreement established during the discussions, thus providing a more structured framework for further negotiations.

This letter of intent must include several key elements. It generally includes a presentation of the acquirer and its acquisition project, a precise definition of the scope of the transaction, an indication of the price of the shares, and details of any guarantees or conditions precedent, such as the completion of audits or the obtaining of financing. Payment terms are also specified.

Two clauses are of particular importance in this context. The confidentiality clause is designed to protect sensitive information exchanged between the parties during the process. The exclusivity clause, on the other hand, commits the seller not to conduct parallel negotiations with other potential buyers. The latter is justified by the significant investment in time and resources that such an operation represents, particularly for conducting audits.

Acceptance of the letter of intent paves the way for a decisive phase in the acquisition process: the audit. This in-depth evaluation of the target company covers various aspects, from financial to legal, environmental, social, tax and accounting.

This thorough examination serves several key functions. First and foremost, it is used to check the accuracy of the information previously provided. What’s more, it provides a solid basis for refining the sales price estimate and gathering additional data on the company.

One of the major benefits of auditing lies in its ability to highlight potential problems, such as management irregularities. These elements, recorded in the audit report, are of particular importance. They determine the possibility of negotiating price adjustments or obtaining additional guarantees from the seller.

The results of this audit are crucial for the acquirer, as they provide a clear picture of the company’s health and risks. This stage requires meticulous analysis, often carried out by internal or external experts, in order to guarantee an exhaustive and accurate assessment.

Last but not least, it is essential to draw up a detailed audit report, enabling the purchaser to grasp all the issues involved in the transaction. This document will be an indispensable asset in the final negotiations.

Le recap

  1. The process of acquiring a company is complex and involves several stages, from defining objectives to post-acquisition integration, and may involve the purchase of assets or shares.

  2. The motivations behind a company buyout can include geographic expansion, diversification of activities, and optimization of resources to strengthen market position.

  3. The drafting of a letter of intent is essential to formalize preliminary agreements, specifying the terms and conditions of the transaction, while protecting the sensitive information exchanged between the parties.

Franchising: hoe kun je je persoonlijke bijdrage verhogen