Belgium, known for its rich gastronomic traditions, has a thriving hospitality market that offers room for several successful franchise concepts. In this blog, we look at some of the most prominent and successful hospitality franchises in Belgium and dive into the trends shaping the industry.
Quick
Quick is not only one of the first Belgian fast food chains, but also one of the largest, with deep roots in local culture since 1971. The chain sets itself apart from international competitors with a highly innovative menu that emphasizes local preferences, such as the famous Giant burger. Quick’s continued popularity is also due to their ongoing efforts to innovate their menu with seasonal and regional specialties, keeping them relevant in an ever-changing market. Quick is one of the best-known hospitality franchises in Belgium.
Panos
Panos has positioned itself as a bakery where quick service and quality food go hand in hand. Starting as a modest sandwich store, it has now become a familiar sight in many Belgian cities. With branches in busy shopping streets, train stations, and malls, Panos’s success is based on consistent quality, a wide range of sandwiches, pastries, and coffee, and the capacity to meet the demands of a rushed lunch break or a quick snack.
Exki
Exki targets the modern consumer who values speed, health and sustainability. Their menu offers an array of natural and fresh produce, from organic salads to homemade soups and fresh juices. The chain emphasises transparency in their ingredients and processes, which matches the growing consumer demand for responsible meal options. With an atmospheric interior that invites a quick but quiet meal, Exki fills a unique niche in the fast casual market.
Pizza Hut
Pizza Hut has a solid foothold in Belgium with its offerings of pizzas, pastas and other Italian-inspired dishes. The franchise is distinguished by a wide range of customisation options, including different bottoms, toppings and sauces. Customers can create their own perfect pizza. Their consistent quality, combined with convenient dine-in locations and efficient delivery service, makes them an enduring favorite among Belgian consumers.
Domino’s Pizza
Domino’s Pizza has solidified its success in Belgium by focusing on three core aspects: speed, technology and personalisation. Their ordering and delivery process has been greatly optimised with the latest technological developments, including an app that simplifies ordering and shows real-time delivery progress. This, combined with a wide range of customisable pizzas and regular promotions, attracts a broad and loyal customer base.
Le Pain Quotidien
Le Pain Quotidien is known for its communal tables and cozy atmosphere, contributing to a unique experience that emphasises the social aspects of eating. Started in Brussels, this chain has spread worldwide, staying true to its Belgian roots with a focus on organic and locally produced ingredients. Their offerings range from freshly baked bread to complete meals, all prepared with attention to sustainability and quality.
Ellis Gourmet Burger
Ellis Gourmet Burger has emerged as a culinary pioneer in the world of fast-casual dining by taking the classic burger to the next level. Each dish is prepared with premium ingredients, from fresh, local beef to unique, homemade sauces and side dishes. Their innovative approach in menu development, along with stylish, inviting décor, makes every visit to Ellis a memorable experience. Ellis now has branches in the Netherlands, making it a popular culinary franchise.
Wok to Walk
Wok to Walk is based on the concept of quick, customisable Asian cuisine prepared on the spot. Customers can create their own meal by choosing a base of noodles or rice, adding protein and vegetables, and finishing it off with a choice of sauces. This fast, healthy and entertaining format perfectly fits the lifestyle of today’s busy city dweller and ensures that this venture belongs on our list of most successful culinary franchises in Belgium!
Hospitality trends in Belgium
The Belgian hospitality market is evolving rapidly, embracing sustainability, health, and technology. This shift is evident in the popularity of concepts like Exki and Le Pain Quotidien, which prioritize fresh, healthy food. Meanwhile, chains like Domino’s Pizza are leading the way in technological advances, enhancing convenience and customer experience.
In addition to these trends, there’s a growing appetite for unique dining experiences and artisanal products, perfectly exemplified by Ellis Gourmet Burger. These franchises and trends showcase the dynamic and innovative spirit that defines the Belgian hospitality industry.
