Are you ready to explore new entrepreneurial opportunities and turn your career around? Let’s find out together 5 Italian franchises open to new applicants, focusing specifically on what they do and what the rules are for joining.
5 franchises in Italy to invest in
Looking for the right franchise to invest in is a crucial decision for budding entrepreneurs or professionals looking to expand their portfolio. To help you on this adventure, we offer five franchises that are standing out for their growth potential in the Italian market.
Kasanova
With more than 700 stores scattered throughout the country, Kasanova is one of the most successful brands in the low-cost furniture and home products industry in Italy.
By joining this franchise, there are financial facilities through agreements with lending institutions, the ability to use consignment sales to manage sales without risk of unsold inventory, an extensive training program consisting of 60 modules and three weeks of in-store practice, and ongoing support in location selection and interior design.
If you wish to affiliate with Kasanova, pay attention to the brand’s requirements, which include:
- An investment of at least 35,000 euros, payable in installments,
- A room of at least 100 square meters with two windows in which to display products,
- location in a town with a population of at least 10,000, preferably in a pedestrian area with high commercial traffic.
Fit and Go
Fit and Go is a franchise in the fitness industry, with already 100 centers scattered across the country.
This gym is distinguished by the use of cutting-edge technology, including the Electro My Stimulation and Synthesis machines, which allow ultra-efficient workout sessions of only 20 minutes, equivalent to four hours in a traditional gym. As people have less and less time for a workout, clients are excited about this proposal!
Joining the Fit and Go franchise offers numerous benefits, including support in choosing a location, assistance in the opening process, ongoing training, provision of state-of-the-art equipment and market-proven marketing strategies.
To open a new Fit and Go center, you need to target a city with a population of at least 20,000 and have an investment of about 50,000 euros, which can be financed and installmentable to facilitate the start-up of the business.
All capsules
Nowadays, almost every Italian household or office is equipped with a capsule coffee machine, making this an extremely large market with a virtually unlimited potential customer base.
If you want to take advantage of this opportunity, you might consider affiliating with TuttoCapsule, the leading franchise in this sector, with 146 stores opened in just 7 years in Italy.
By opening a new TuttoCapsule store, you can enjoy numerous benefits, including guaranteed return on investment, no royalties, area exclusivity, comprehensive training, location selection support, and a guaranteed margin on merchandise.
In addition, no industry experience is required to become a franchisee. However, the brand only considers entrepreneurs who can count on an investment of about 19,900 euros and a location of at least 30-40 square meters in a center with at least 20,000 inhabitants.
Elerent
Electric vehicle rental is a rapidly expanding sector in Italy. In this context, Elerent emerges as an attractive opportunity for entrepreneurs.
With a fleet of 3,000 vehicles available in more than 50 cities in Italy, Spain, Greece and Malta, this franchise has several plus points for entrepreneurs. The most important ones are:
- The absence of an entry fee,
- the possibility of recouping the investment in as little as 3-6 months due to low operating costs and high profit margin,
- territorial exclusivity,
- Agreements and conventions already negotiated with tour operators,
- Complete autonomy in running their own business,
- continuing education,
- possibility of starting with a single category of vehicles (cars, bicycles, scooters, or scooters) and then expanding the enterprise.
If this business intrigues you, take note of the main requirement imposed by Elerent on potential franchisees: an initial investment starting at 15,000 euros to start the first fleet of vehicles.
Husse
Pet stores are experiencing a significant rise in popularity in Italy, especially after Covid. According to a survey conducted by Coop with Nomisma in December 2023, Italians spend more than 4.3 billion euros a year on pet food alone.
With more than 30 years of experience and an established presence in 46 countries, Husse is a true leader in the dog, cat and horse food and products market. The brand has also won prestigious awards, such as the “Brand of the Year” award at the World Branding Awards.
Entrepreneurs who choose to affiliate with this franchise can enjoy numerous benefits, including:
- Absence of royalty and entry fees,
- High profit margins from the very first order,
- territorial exclusivity,
- Reduced entrepreneurial risks due to a proven business model,
- Continuous support and training to ensure the success of your business.
To become a Husse affiliate, an initial investment of 8,900 euros is required. In addition, the label takes into account the passion for animals and the determination of entrepreneurs who apply.
Which franchise to choose?
In this article, we looked at five franchises to join in Italy that are active in very different sectors: Kasanova in furniture, Fit and Go in fitness, TuttoCapsule in coffee, Elerent in electric vehicle rental, and Husse in pet products. Faced with this variety, it may come naturally to wonder how to choose the one best suited to one’s needs.
To make this decision, we recommend that you carefully evaluate each option and compare the benefits offered by each franchise. It is important to consider the level of support and training provided by the brand, along with territorial exclusivity and growth potential in the target industry. Finally, verify that you are passionate about the field in which you wish to invest and that you are ready to commit yourself fully to the success of the business.
Only by following these tips can you be sure that the franchise you choose fits your entrepreneurial goals.