According to the Fédération Française de la Franchise (FFF), the French franchising market will be in good shape in 2024, with continued growth in all business sectors. There will be an increase of 2,000 franchise networks by 2023. Total sales at the start of the year are estimated at 88.49 billion euros, representing growth of 15.6%.
The most dynamic franchises in 2024 are those in the health and well-being, sustainable development and responsible consumption, food, personal services and digitalization and new technologies sectors. Here are 4 of the best franchises to watch in 2024.
Subway: global chain of customizable sandwich restaurants
Subway is a fast-food chain specializing in sandwiches, salads and wraps. This global franchise allows customers to customize their orders by choosing from a wide variety of breads, meats, vegetables, cheeses and sauces. A wide selection of side dishes, including chips, cookies and drinks, is also available. The brand was founded in 1965 by Fred DeLuca and Pete Buck in Bridgeport, Connecticut (USA). The original concept was to offer fresh, affordable sandwiches made to order in front of the customer. After achieving great success, the chain began to expand through franchising in the 1970s. With over 43,000 restaurants in more than 100 countries, Subway is now the world’s largest fast-food chain. What sets it apart from other fast food franchises is its healthy, customizable menu, fresh ingredients and affordable prices.
The initial investment to open a Subway franchise is estimated at €300,000, including a €100,000 personal contribution. The entry fee for this restaurant franchise is €15,000. The potential sales of a Subway restaurant vary according to location, customer volume and restaurant management. On average, a Subway restaurant can generate annual sales of around €550,000 after two years in business.
The DESSANGE franchise, a complete range of beauty and well-being services in France
DESSANGE, leader in high-end hairdressing, offers a holistic beauty experience, integrating treatments for the physical and mental well-being of its customers. With an approach that encompasses a variety of services and products designed to nourish hair and skin, the beauty and wellness franchise stands out in the fast-growing beauty and wellness market. By 2024, the brand had become one of the world’s top 5 franchises, attracting health-conscious consumers ready to invest in quality products and services.
By committing to the use of natural and organic ingredients and promoting CSR solutions in its salons, DESSANGE shows its commitment to sustainability and the health of its customers. The brand’s expertise in phytotherapy has enabled it to develop innovative hair care products based on rare and precious plants. With a presence in over 40 countries and more than 1,000 trade shows, and strong support for franchisees, DESSANGE is positioned as a promising franchise to watch in 2024, offering average sales of €300,000 after two years in business. To join, an overall investment of between €150,000 and €250,000 is required.
7-Eleven, the fast-food giant on your doorstep
With a strong and growing presence, 7-Eleven is a major player in the modern food sector. Its proximity model, diversified offering and ability to adapt to consumer needs make it a key player in the sector. With over 71,100 stores in 17 countries, 7-Eleven is one of the world’s largest franchise networks, employing over 1 million people. It stands out as a local store offering a wide range of products and services essential to everyday life. 7-Eleven’s offering includes staples such as fresh and packaged foods, beverages, hygiene and household products, as well as prepared foods such as snacks, hot and cold sandwiches, and salads. It also offers a wide selection of coffees and hot beverages, as well as ancillary services such as bill payment, prepaid card recharging, cash withdrawal, and the sale of newspapers and magazines.
To open a 7-Eleven franchise, an overall investment of $400,000 is required, including a minimum personal contribution of $250,000 and an entry fee of $25,000. Average annual sales for a 7-Eleven store are estimated at $2 million. The actual amount may vary considerably, depending on factors such as location, clientele and store management. New franchisees benefit from comprehensive training and support, provided by a team of experienced professionals.
Domino’s Pizza, a promising network in digitalization and new technologies
Domino’s Pizza stands out not only for its international presence, but also for its adoption of new technologies and innovative approach to the customer experience. Founded in Michigan in 1960, Domino’s is one of the world’s largest pizza chains, with over 17,000 restaurants in more than 90 countries. It is known for its home delivery and takeaway pizzas, as well as its online customization options. This fast-food franchise is investing heavily in technology, with initiatives such as voice ordering, delivery robots and artificial intelligence to optimize operations. Domino’s Pizza has a powerful mobile application and a user-friendly website to make ordering and tracking easier. Active on social networks, this global franchise offers exclusive promotions and deals online.
To become a Domino’s Pizza franchisee, an entrepreneur must have an overall investment of between $250,000 and $650,000, including a minimum personal contribution of $100,000 and an entry fee of $25,000. Average annual sales for a Domino’s Pizza restaurant are around $1.5 million. After two years in business, a franchisee can expect to generate sales of around $3 million. It represents a promising example of how foodservice companies are adapting to modern consumer expectations and the digital age.
