{"id":1830116,"date":"2026-10-23T11:15:09","date_gmt":"2026-10-23T09:15:09","guid":{"rendered":"https:\/\/lexpress-franchise.com\/fr-be\/actualites\/belchicken-60-restaurants-master-franchise-espagne\/"},"modified":"2026-10-23T11:06:47","modified_gmt":"2026-10-23T09:06:47","slug":"belchicken-60-restaurants-master-franchise-espagne","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/fr-be\/actualites\/belchicken-60-restaurants-master-franchise-espagne\/","title":{"rendered":"Belchicken d\u00e9passe les 60 restaurants et n\u00e9gocie une master-franchise pour l&#8217;Espagne"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>La cha\u00eene belge de poulet frit <em>Belchicken<\/em> revendique d\u00e9sormais plus de 60 restaurants, en Europe et en Afrique de l&#8217;Ouest, et n\u00e9gocie une master-franchise pour l&#8217;Espagne. Cr\u00e9\u00e9 en 2019 et membre de la F\u00e9d\u00e9ration Belge de la Franchise, le r\u00e9seau multiplie les formats pour grandir en Belgique comme \u00e0 l&#8217;\u00e9tranger, avec les \u00c9tats-Unis en ligne de mire.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9seau <strong>Belchicken<\/strong> compte aujourd&#8217;hui <strong>plus de 60 restaurants<\/strong>, r\u00e9partis entre la Belgique, les Pays-Bas, l&#8217;Allemagne, la France, l&#8217;Italie et l&#8217;Afrique de l&#8217;Ouest, ressort-il jeudi d&#8217;un entretien de son CEO <strong>Fevzi Yildirim<\/strong> au m\u00e9dia sp\u00e9cialis\u00e9 dans le commerce de d\u00e9tail RetailDetail. Le chemin parcouru est rapide. En 2025, l&#8217;enseigne annon\u00e7ait encore <strong>plus de 50 \u00e9tablissements<\/strong>, pour un chiffre d&#8217;affaires de <strong>20 millions d&#8217;euros<\/strong> en 2024. Sur le seul march\u00e9 belge, ses ventes avaient progress\u00e9 de <strong>36&nbsp;%<\/strong> entre 2023 et 2024, selon la F\u00e9d\u00e9ration Belge de la Franchise (FBF).<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\">Une master-franchise en discussion pour l&#8217;Espagne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le prochain march\u00e9 se joue au sud. <strong>Belchicken<\/strong> n\u00e9gocie un accord de <strong>master-franchise<\/strong> pour l&#8217;Espagne, avec un entrepreneur flamand connu dont le nom n&#8217;a pas \u00e9t\u00e9 d\u00e9voil\u00e9. En septembre, Fevzi Yildirim indiquait au quotidien flamand HLN que des nouvelles \u00e9taient attendues en novembre. L&#8217;Afrique de l&#8217;Ouest figure aussi parmi les priorit\u00e9s.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6adb413cdda08\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/hands-binoculars-480x188.png\" class=\"lf-gut-franchise-image\" alt=\"Belchicken\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/08\/belchicken-logo-coq-rouge.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/belchicken\/\">\n                                            <p class=\"lf-gut-franchise-title\">Belchicken<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">Fast-food de poulet frit<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Restauration                                        <\/li>\n                                                                                <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>48 implantations                                        <\/li>\n                                                                                <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Apport personnel: 80000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/belchicken\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https%3A%2F%2Flexpress-franchise.com%2Ffr-be%2Factualites%2Fbelchicken-60-restaurants-master-franchise-espagne%2F\">Je veux plus d\u2019infos !<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<p class=\"wp-block-paragraph\">Le dirigeant voit plus loin encore. Il veut prouver qu&#8217;une cha\u00eene n\u00e9e en Belgique peut s&#8217;exporter jusqu&#8217;aux \u00c9tats-Unis, \u00e0 rebours du mouvement habituel.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">Pourquoi une cha\u00eene belge ne pourrait-elle pas devenir une formule mondiale, \u00e0 l&#8217;instar des m\u00e9ga-cha\u00eenes venues des \u00c9tats-Unis ?<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNE PHRASE DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Fevzi Yildirim<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">CEO, Belchicken<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\">Du drive-in \u00e0 l&#8217;aire de jeux de 600 m\u00b2 \u00e0 Saint-Nicolas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Plut\u00f4t qu&#8217;un mod\u00e8le unique, l&#8217;enseigne adapte ses formats \u00e0 chaque emplacement. \u00c0 c\u00f4t\u00e9 des restaurants classiques de <strong>200 \u00e0 400 m\u00b2<\/strong>, elle ouvre des points express plus petits et des restaurants avec service au volant. Le premier drive-in belge du r\u00e9seau a ouvert le long de l&#8217;A12, \u00e0 <strong>Aartselaar<\/strong>, au sud d&#8217;Anvers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les stations-service sont une autre piste de croissance&nbsp;: avec la voiture \u00e9lectrique, les automobilistes disposent de plus de temps pour manger pendant la recharge. \u00c0 <strong>Saint-Nicolas<\/strong>, en Flandre orientale, un restaurant accueillera prochainement une <strong>aire de jeux couverte de 600 m\u00b2<\/strong>, une premi\u00e8re pour la cha\u00eene. En Afrique de l&#8217;Ouest, Belchicken exploite m\u00eame un \u00e9tablissement de trois \u00e9tages et d&#8217;environ <strong>1.000 m\u00b2<\/strong>, avec caf\u00e9 et salle de karaok\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3\">Un fast-casual port\u00e9 par des franchis\u00e9s multi-unit\u00e9s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Belchicken<\/strong> se positionne entre la restauration rapide et le restaurant classique. Les clients y restent en moyenne de <strong>45 minutes \u00e0 une heure et demie<\/strong>, contre une vingtaine de minutes dans un fast-food traditionnel, selon son CEO. Si\u00e8ges confortables, d\u00e9cor chaleureux et concerts surprise d&#8217;artistes locaux servent cette strat\u00e9gie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La croissance repose sur les <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/nos-franchises\/fast-food-restauration-rapide\/\" data-type=\"franchise_category\" data-id=\"997\" target=\"_blank\" rel=\"noopener\">franchis\u00e9s<\/a>. Lanc\u00e9e juste avant la pand\u00e9mie, la cha\u00eene a tenu gr\u00e2ce \u00e0 la livraison et \u00e0 une collaboration \u00e9troite avec ses exploitants. Depuis 2022, <strong>17 nouveaux franchis\u00e9s<\/strong> ont rejoint le r\u00e9seau, et beaucoup ont ouvert un deuxi\u00e8me, un troisi\u00e8me, voire un quatri\u00e8me restaurant, expliquait Fevzi Yildirim \u00e0 la FBF en 2025. La f\u00e9d\u00e9ration a sacr\u00e9 Belchicken <strong>Franchiseur de l&#8217;ann\u00e9e 2025<\/strong> dans la cat\u00e9gorie des r\u00e9seaux de plus de dix points de vente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4\">Le cap des 70 points de vente belges en ligne de mire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Belgique, l&#8217;objectif fix\u00e9 en 2025 reste ambitieux&nbsp;: <strong>70 points de vente<\/strong> d&#8217;ici la fin de 2026, dans des zones urbaines et p\u00e9riurbaines s\u00e9lectionn\u00e9es. Le r\u00e9seau vise les grands axes de passage, de la p\u00e9riph\u00e9rie d&#8217;Anvers, Bruxelles, Gand, Li\u00e8ge et Charleroi aux centres commerciaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fevzi Yildirim reste prudent sur la dur\u00e9e du succ\u00e8s du fast-casual. Il s&#8217;attend \u00e0 ce que le march\u00e9 se r\u00e9\u00e9quilibre et que les concepts les moins distinctifs disparaissent. Deux rendez-vous sont \u00e0 surveiller\u00a0: l&#8217;annonce espagnole attendue en novembre, et son intervention \u00e0 la RetailDetail Night, le <strong>19 novembre \u00e0 Bruxelles<\/strong>, consacr\u00e9e \u00e0 son <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/articles\/ouvrir-franchise-belgique\/\" data-type=\"post\" data-id=\"1813375\" target=\"_blank\" rel=\"noopener\">mod\u00e8le de franchise<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene belge de poulet frit Belchicken revendique d\u00e9sormais plus de 60 restaurants, en Europe et en Afrique de l&#8217;Ouest, et n\u00e9gocie une master-franchise pour l&#8217;Espagne. Cr\u00e9\u00e9 en 2019 et membre de la F\u00e9d\u00e9ration Belge de la Franchise, le r\u00e9seau multiplie les formats pour grandir en Belgique comme \u00e0 l&#8217;\u00e9tranger, avec les \u00c9tats-Unis en ligne [&hellip;]<\/p>\n","protected":false},"author":889,"featured_media":1830130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Belchicken d\u00e9passe 60 restaurants et vise l'Espagne","_seopress_titles_desc":"Le franchiseur belge Belchicken d\u00e9passe les 60 restaurants, n\u00e9gocie une master-franchise pour l'Espagne et vise 70 points de vente en Belgique fin 2026.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1823039,1813300,1823133,82976,149740,1818338","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1362,1375,4501],"tags":[],"type-de-post":[2066],"class_list":["post-1830116","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualites-de-la-franchise","category-se-lancer","category-entreprendre","type-de-post-articles-actualite"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/posts\/1830116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/users\/889"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/comments?post=1830116"}],"version-history":[{"count":2,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/posts\/1830116\/revisions"}],"predecessor-version":[{"id":1830132,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/posts\/1830116\/revisions\/1830132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/media\/1830130"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/media?parent=1830116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/categories?post=1830116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/tags?post=1830116"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/type-de-post?post=1830116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}