{"id":1828725,"date":"2026-10-20T11:21:36","date_gmt":"2026-10-20T09:21:36","guid":{"rendered":"https:\/\/lexpress-franchise.com\/fr-be\/actualites\/vanden-borre-kitchen-double-chiffre-affaires\/"},"modified":"2026-10-20T11:14:31","modified_gmt":"2026-10-20T09:14:31","slug":"vanden-borre-kitchen-double-chiffre-affaires","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/fr-be\/actualites\/vanden-borre-kitchen-double-chiffre-affaires\/","title":{"rendered":"Vanden Borre Kitchen double son chiffre d&#8217;affaires en quatre ans et vise le top 3 belge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Le r\u00e9seau de cuisines <em>Vanden Borre Kitchen<\/em> a plus que doubl\u00e9 son chiffre d&#8217;affaires en quatre ans et revendique 35 points de vente en Belgique. Membre de la F\u00e9d\u00e9ration Belge de la Franchise, l&#8217;enseigne mise sur de nouvelles ouvertures pour entrer dans le top 3 belge, malgr\u00e9 un march\u00e9 de la cuisine sous pression.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Entre 2022 et 2026, les ventes ont progress\u00e9 de <strong>116,75 %<\/strong>, a indiqu\u00e9 lundi l&#8217;enseigne au magazine professionnel <strong>RetailDetail<\/strong>. La croissance a atteint <strong>+25 %<\/strong> l&#8217;an dernier. Pour 2026, <strong>Vanden Borre Kitchen<\/strong> table sur environ <strong>+10 %<\/strong>, dans un march\u00e9 qu&#8217;elle juge difficile. Dix ans apr\u00e8s l&#8217;ouverture de son premier magasin \u00e0 <strong>Drogenbos<\/strong>, dans le Brabant flamand, le r\u00e9seau compte <strong>35 points de vente<\/strong>.<\/p>\n\n\n<div class=\"lc-gut-blog-post-timeline\"><div class=\"lc-gut-blog-post-timeline__item\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-timeline__item-header\"><div class=\"lc-gut-blog-post-timeline__year\">+116,75 %<\/div><p class=\"lc-gut-blog-post-timeline__item-heading\">Hausse du chiffre d&#039;affaires de Vanden Borre Kitchen<\/p><\/div><div class=\"lc-gut-blog-post-timeline__item-text\"><p>Entre 2022 et 2026, selon l&#8217;enseigne (RetailDetail BE, 19 octobre 2026).<\/p><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\">Une croissance ramen\u00e9e \u00e0 10 % en 2026, apr\u00e8s +25 % l&#8217;an dernier<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le rythme ralentit. En mars, l&#8217;enseigne visait encore <strong>+25 %<\/strong> pour l&#8217;ann\u00e9e de ses dix ans. Elle parle aujourd&#8217;hui d&#8217;environ <strong>10 %<\/strong>. L&#8217;an dernier, les <strong>31 magasins<\/strong> d\u00e9j\u00e0 ouverts en 2024 avaient affich\u00e9 une hausse comparable de <strong>21 %<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous sommes tr\u00e8s satisfaits de nos performances en 2025 \u00bb, indiquait alors <strong>Micha\u00ebl Rosin, directeur g\u00e9n\u00e9ral de Vanden Borre Kitchen<\/strong>. Trois ouvertures avaient marqu\u00e9 2025, \u00e0 <strong>Alost<\/strong>, <strong>Verviers<\/strong> et <strong>Messancy<\/strong>. L&#8217;enseigne annon\u00e7ait quatre nouveaux magasins pour 2026, apr\u00e8s quatre en 2023 et cinq en 2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\">Un d\u00e9veloppement port\u00e9 par des franchis\u00e9s ind\u00e9pendants<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;expansion repose sur <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/nos-franchises\/\" data-type=\"page\" data-id=\"144230\">la franchise<\/a>. <strong>Vanden Borre Kitchen<\/strong> figure parmi les membres effectifs de la <strong>F\u00e9d\u00e9ration Belge de la Franchise (FBF)<\/strong>, une adh\u00e9sion qui suppose un r\u00e9seau d\u00e9j\u00e0 rod\u00e9. Le concept est n\u00e9 en <strong>2016<\/strong> d&#8217;un partenariat entre FBD Group, maison m\u00e8re d&#8217;Ixina, et Fnac Darty, propri\u00e9taire de l&#8217;enseigne d&#8217;\u00e9lectrom\u00e9nager Vanden Borre.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6ad7f36314787\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/05\/hands-binoculars-480x188.png\" class=\"lf-gut-franchise-image\" alt=\"Vanden Borre Kitchen\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/09\/vanden-borre-logo-red-black.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/vanden-borre-kitchen\/\">\n                                            <p class=\"lf-gut-franchise-title\">Vanden Borre Kitchen<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">Cuisines sur mesure et \u00e9lectrom\u00e9nager<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Magasin et Commerce sp\u00e9cialis\u00e9                                        <\/li>\n                                                                                <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>35 implantations                                        <\/li>\n                                                                                <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Apport personnel: 50000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/vanden-borre-kitchen\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/fr-be\/?p=1828725\">Je veux plus d\u2019infos !<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<p class=\"wp-block-paragraph\">Le dirigeant d\u00e9fend ce mod\u00e8le sans d\u00e9tour. Pour lui, <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/nos-franchises\/magasin-commerce\/\" data-type=\"franchise_category\" data-id=\"1556\" target=\"_blank\" rel=\"noopener\">les franchis\u00e9s<\/a> r\u00e9agissent plus vite \u00e0 la concurrence locale que des magasins pilot\u00e9s depuis un si\u00e8ge, parce qu&#8217;ils engagent leur propre argent.<\/p>\n\n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">La franchise est un mod\u00e8le commercial puissant, \u00e0 condition qu&#8217;il soit bien ex\u00e9cut\u00e9.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNE PHRASE DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Micha\u00ebl Rosin<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">CEO de Vanden Borre Kitchen et pr\u00e9sident de la FBF (Franchising Belgium, mars 2025)<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3\">De 50 millions d&#8217;euros en 2024 \u00e0 l&#8217;objectif de 45 magasins en 2029<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9seau a chang\u00e9 d&#8217;\u00e9chelle en peu de temps. Au printemps 2023, il comptait <strong>25 magasins<\/strong>. En mars 2025, Franchising Belgium chiffrait son chiffre d&#8217;affaires \u00e0 <strong>50 millions d&#8217;euros<\/strong> pour l&#8217;ann\u00e9e 2024. Les cuisines vendues vont de <strong>6.000 \u00e0 60.000 euros<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le cap \u00e0 moyen terme est fix\u00e9 : au moins <strong>45 magasins<\/strong> en Belgique d&#8217;ici <strong>2029<\/strong>, soit une dizaine d&#8217;ouvertures suppl\u00e9mentaires. Le top 3 vis\u00e9 suppose de d\u00e9passer des cuisinistes d\u00e9j\u00e0 bien install\u00e9s, comme <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/ixina\/\" data-type=\"franchise\" data-id=\"1820108\" target=\"_blank\" rel=\"noopener\">Ixina<\/a> ou <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/mobalpa\/\" data-type=\"franchise\" data-id=\"248865\" target=\"_blank\" rel=\"noopener\">Mobalpa<\/a>, eux aussi membres effectifs de la FBF.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4\">Les prochaines ouvertures diront si le podium est \u00e0 port\u00e9e<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le ralentissement pr\u00e9vu pour 2026 reste une croissance, alors que l&#8217;enseigne d\u00e9crit elle-m\u00eame un march\u00e9 difficile. Reste \u00e0 voir combien de magasins ouvriront r\u00e9ellement d&#8217;ici la fin de l&#8217;ann\u00e9e, et dans quelles R\u00e9gions : la carte des prochaines adresses dira si le r\u00e9seau renforce la Wallonie et Bruxelles ou poursuit d&#8217;abord en Flandre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/articles\/ouvrir-franchise-belgique\/\" data-type=\"post\" data-id=\"1813375\">candidats franchis\u00e9s belges<\/a>, l&#8217;enseigne cherche encore des emplacements pour atteindre son objectif de 2029.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9seau de cuisines Vanden Borre Kitchen a plus que doubl\u00e9 son chiffre d&#8217;affaires en quatre ans et revendique 35 points de vente en Belgique. Membre de la F\u00e9d\u00e9ration Belge de la Franchise, l&#8217;enseigne mise sur de nouvelles ouvertures pour entrer dans le top 3 belge, malgr\u00e9 un march\u00e9 de la cuisine sous pression. Entre [&hellip;]<\/p>\n","protected":false},"author":889,"featured_media":1828733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Vanden Borre Kitchen double son chiffre d'affaires","_seopress_titles_desc":"Vanden Borre Kitchen a plus que doubl\u00e9 son chiffre d'affaires entre 2022 et 2026. 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