{"id":1817347,"date":"2026-09-10T10:42:21","date_gmt":"2026-09-10T08:42:21","guid":{"rendered":"https:\/\/lexpress-franchise.com\/fr-be\/actualites\/jumbo-belgique-wallonie-croissance\/"},"modified":"2026-09-10T10:31:12","modified_gmt":"2026-09-10T08:31:12","slug":"jumbo-belgique-wallonie-croissance","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/fr-be\/actualites\/jumbo-belgique-wallonie-croissance\/","title":{"rendered":"Jumbo confirme son passage en Wallonie et affiche 28 % de croissance en Belgique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Le directeur de <em>Jumbo<\/em> Belgique confirme que l&#8217;enseigne n\u00e9erlandaise franchira la fronti\u00e8re linguistique, mais pas avant trois ans. Le chiffre d&#8217;affaires belge a progress\u00e9 de 28 % au premier semestre et la part de march\u00e9 touche les 2 %. Un signal que les candidats franchis\u00e9s wallons attendaient depuis l&#8217;arriv\u00e9e de la cha\u00eene en 2019.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Jumbo<\/strong> ira en <strong>Wallonie<\/strong>, mais pas tout de suite, a d\u00e9clar\u00e9 jeudi <strong>Anrico Maat<\/strong>, directeur de la filiale belge, au quotidien flamand <strong>Het Nieuwsblad<\/strong>. L&#8217;enseigne n\u00e9erlandaise vient d&#8217;ouvrir son <strong>48e<\/strong> magasin belge, \u00e0 Mortsel, en province d&#8217;Anvers. Le <strong>49e<\/strong> suivra \u00e0 Termonde, en Flandre-Orientale, et le cinquanti\u00e8me est annonc\u00e9 pour le d\u00e9but de 2027. Maat, 53 ans, a repris la direction belge en mars 2026, succ\u00e9dant \u00e0 Peter Isaac.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\">Le passage en Wallonie est act\u00e9, mais pas avant trois ans<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">C&#8217;est la premi\u00e8re fois que le <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/nos-franchises\/alimentation\/\" data-type=\"franchise_category\" data-id=\"961\" target=\"_blank\" rel=\"noopener\">r\u00e9seau de franchises alimentaires <\/a>met un horizon sur la question. Jusqu&#8217;ici, <strong>Jumbo<\/strong> s&#8217;\u00e9tait d\u00e9velopp\u00e9 exclusivement en <strong>Flandre<\/strong>, comme <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/albert-heijn\/\" data-type=\"franchise\" data-id=\"1817171\" target=\"_blank\" rel=\"noopener\">Albert Heijn<\/a>, l&#8217;autre enseigne n\u00e9erlandaise install\u00e9e en Belgique, qui ne s&#8217;est pas encore risqu\u00e9e au sud. Maat ne cache pas que le march\u00e9 wallon fonctionne autrement, mais il en fait un argument : sa taille. Le calendrier, lui, reste large, et rien n&#8217;indique qu&#8217;une zone ait d\u00e9j\u00e0 \u00e9t\u00e9 prospect\u00e9e.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6aa5f7825c0c4\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/06\/mani-binocolo-su-sfondo-pesca.webp\" class=\"lf-gut-franchise-image\" alt=\"Jumbo\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/08\/jumbo-texte-jaune-logo.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/jumbo\/\">\n                                            <p class=\"lf-gut-franchise-title\">Jumbo<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">Supermarch\u00e9<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Alimentation                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>49 implantations                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Apport personnel: 100000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/fr-be\/franchise\/jumbo\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/fr-be\/?p=1817347\">Je veux plus d\u2019infos !<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n<div class=\"lc-gut-blog-post-author-quote\" style=\"--color: #e74c3c; \"><div class=\"lc-gut-blog-post-author-quote__content\"><div class=\"lc-gut-blog-post-author-quote__quote-wrapper\"><div class=\"lc-gut-blog-post-author-quote__svg-wrapper\"><svg class=\"lc-gut-blog-post-author-quote__svg\" width=\"56\" height=\"40\" viewBox=\"0 0 56 40\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M40.6 16.52H46.06C51.38 17.64 55.3 21.14 55.3 27.58C55.3 34.72 49.84 39.2 42.98 39.2C34.72 39.2 29.54 32.62 29.54 23.24C29.54 9.52 38.64 0.699999 55.58 0V5.04C46.62 6.3 41.3 9.52 40.6 16.52ZM10.92 16.52H16.52C21.84 17.64 25.76 21.14 25.76 27.58C25.76 34.72 20.3 39.2 13.44 39.2C5.18 39.2 0 32.62 0 23.24C0 9.52 9.1 0.699999 26.04 0V5.04C17.08 6.3 11.76 9.52 10.92 16.52Z\" fill=\"#e74c3c\"\/><\/svg><\/div><blockquote class=\"lc-gut-blog-post-author-quote__text\">Cela n&#8217;arrivera pas dans les trois prochaines ann\u00e9es, mais le pas vers la Wallonie viendra certainement. Nous sommes conscients que la Wallonie est un autre march\u00e9 que le march\u00e9 flamand. Mais c&#8217;est surtout un tr\u00e8s grand march\u00e9, et donc une opportunit\u00e9.<\/blockquote><\/div><div class=\"lc-gut-blog-post-author-quote__author\"><div class=\"lc-gut-blog-post-author-quote__author-details\"><p class=\"lc-gut-blog-post-author-quote__author-pre-text\">UNE PHRASE DE<\/p><p class=\"lc-gut-blog-post-author-quote__author-name\">Anrico Maat<\/p><p class=\"lc-gut-blog-post-author-quote__author-title\">Directeur, Jumbo Belgique<\/p><\/div><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\">28 % de croissance et une part de march\u00e9 qui touche les 2 %<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les chiffres du premier semestre 2026 donnent du poids \u00e0 l&#8217;annonce. Le chiffre d&#8217;affaires belge grimpe de <strong>28 %<\/strong>, apr\u00e8s une hausse de <strong>25 %<\/strong> constat\u00e9e en janvier. Sur ce total, <strong>14,9 %<\/strong> viennent de la croissance comparable, c&#8217;est-\u00e0-dire des magasins d\u00e9j\u00e0 ouverts un an plus t\u00f4t : la progression ne repose donc pas seulement sur les nouvelles adresses. La part de march\u00e9 semestrielle s&#8217;\u00e9tablit \u00e0 <strong>1,72 %<\/strong> et a franchi les <strong>2 %<\/strong> certaines semaines r\u00e9centes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;\u00e9chelle reste cependant modeste. <strong>Colruyt Group<\/strong> p\u00e8se <strong>28,5 %<\/strong> du march\u00e9 belge, <strong>Aldi<\/strong> environ <strong>10 %<\/strong> et <strong>Lidl<\/strong> environ <strong>9 %<\/strong>. C\u00f4t\u00e9 satisfaction, les clients belges attribuent la note de <strong>8,1<\/strong> \u00e0 l&#8217;enseigne dans le dernier barom\u00e8tre estival de l&#8217;institut YouGov.<\/p>\n\n\n<div class=\"lc-gut-blog-post-timeline\"><div class=\"lc-gut-blog-post-timeline__item\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-timeline__item-header\"><div class=\"lc-gut-blog-post-timeline__year\">1,72 % \u2192 2 %<\/div><p class=\"lc-gut-blog-post-timeline__item-heading\">La part de march\u00e9 belge de Jumbo<\/p><\/div><div class=\"lc-gut-blog-post-timeline__item-text\"><p>Part de march\u00e9 du premier semestre 2026, port\u00e9e au-del\u00e0 de <strong>2&nbsp;%<\/strong> certaines semaines, pour <strong>48<\/strong> magasins tous situ\u00e9s en Flandre. <em>(Source&nbsp;: Het Nieuwsblad et RetailDetail)<\/em><\/p><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3\">Le r\u00e9gime des permis freine le rythme des ouvertures<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le frein est administratif, et Maat le nomme sans d\u00e9tour. Il d\u00e9signe le r\u00e9gime des permis comme l&#8217;un des grands d\u00e9fis de la filiale belge, et surtout la facilit\u00e9 avec laquelle un recours peut \u00eatre introduit contre une nouvelle implantation. Le r\u00e9seau dit disposer en portefeuille de tr\u00e8s bons emplacements qu&#8217;il n&#8217;arrive pas \u00e0 ouvrir, ce qui, selon son directeur, \u00ab touche vraiment \u00bb la croissance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deuxi\u00e8me obstacle, la densit\u00e9 commerciale belge. Maat reconna\u00eet qu&#8217;il n&#8217;y a \u00ab plus de place \u00bb, avant de retourner l&#8217;argument : \u00e0 ses yeux, il faut cr\u00e9er cette place en captant une client\u00e8le mal servie ailleurs. Une lecture qui suppose de prendre des parts \u00e0 des concurrents install\u00e9s, commune par commune, plut\u00f4t que d&#8217;ouvrir des zones vierges.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4\">Cent magasins promis, cinquante atteints d\u00e9but 2027<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;aveu m\u00e9rite d&#8217;\u00eatre relev\u00e9, parce qu&#8217;il est rare. \u00c0 son arriv\u00e9e en Belgique, en novembre 2019, l&#8217;enseigne annon\u00e7ait <strong>cent magasins<\/strong> en cinq ans. Elle en comptera la moiti\u00e9 d\u00e9but 2027, soit sept ans plus tard. \u00ab Ce chiffre n&#8217;a effectivement pas tout \u00e0 fait \u00e9t\u00e9 atteint \u00bb, conc\u00e8de Maat, qui rappelle que la filiale belge n&#8217;a atteint son \u00e9quilibre financier qu&#8217;en <strong>2024<\/strong>, ce qui avait nourri des doutes sur le maintien de l&#8217;activit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un <a href=\"https:\/\/lexpress-franchise.com\/fr-be\/articles\/ouvrir-franchise-belgique\/\" data-type=\"post\" data-id=\"1813375\" target=\"_blank\" rel=\"noopener\">candidat \u00e0 la franchise<\/a> wallon, deux \u00e9l\u00e9ments m\u00e9ritent d&#8217;\u00eatre suivis. D&#8217;abord la localisation du cinquanti\u00e8me magasin, que l&#8217;enseigne refuse de communiquer parce que \u00ab la concurrence lit aussi \u00bb. Ensuite le calendrier r\u00e9el du passage au sud : trois ans, dans un march\u00e9 aussi contraint en permis, laisse le temps \u00e0 d&#8217;autres r\u00e9seaux de pr\u00e9empter les meilleures zones wallonnes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le directeur de Jumbo Belgique confirme que l&#8217;enseigne n\u00e9erlandaise franchira la fronti\u00e8re linguistique, mais pas avant trois ans. Le chiffre d&#8217;affaires belge a progress\u00e9 de 28 % au premier semestre et la part de march\u00e9 touche les 2 %. Un signal que les candidats franchis\u00e9s wallons attendaient depuis l&#8217;arriv\u00e9e de la cha\u00eene en 2019. Jumbo [&hellip;]<\/p>\n","protected":false},"author":889,"featured_media":1817354,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"Jumbo vise la Wallonie et cro\u00eet de 28 % en Belgique","_seopress_titles_desc":"Le directeur de Jumbo Belgique confirme un passage en Wallonie, pas avant trois ans. Le chiffre d'affaires belge grimpe de 28 % et la part de march\u00e9 atteint 2 %.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1814315,1813375,1815501,1816798,1813557,1815390","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1362,1375,4501],"tags":[],"type-de-post":[2066],"class_list":["post-1817347","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualites-de-la-franchise","category-se-lancer","category-entreprendre","type-de-post-articles-actualite"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/posts\/1817347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/users\/889"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/comments?post=1817347"}],"version-history":[{"count":2,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/posts\/1817347\/revisions"}],"predecessor-version":[{"id":1817355,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/posts\/1817347\/revisions\/1817355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/media\/1817354"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/media?parent=1817347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/categories?post=1817347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/tags?post=1817347"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/fr-be\/wp-json\/wp\/v2\/type-de-post?post=1817347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}