{"id":284934,"date":"2025-05-15T06:00:00","date_gmt":"2025-05-15T04:00:00","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/chocolateria-valor-franquicia-cifras-fechas\/"},"modified":"2025-05-16T16:46:16","modified_gmt":"2025-05-16T14:46:16","slug":"chocolateria-valor-franquicia-cifras-fechas","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/chocolateria-valor-franquicia-cifras-fechas\/","title":{"rendered":"Chocolater\u00eda Valor, franquicia en cifras y fechas"},"content":{"rendered":"\n<p><strong>[En n\u00fameros y fechas] M\u00e1s de 100 a\u00f1os de experiencia y mucha innovaci\u00f3n, respaldan un modelo de franquicia exitoso que le rinde culto al chocolate y a la tradici\u00f3n familiar. En Espa\u00f1a cuenta con casi 40 chocolater\u00edas. Te contamos todos los secretos de las Chocolater\u00edas Valor.&nbsp;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-6484614584c1a8b196f632b064c21828\">1881: el origen de un referente del chocolate en Espa\u00f1a<\/h2>\n\n\n\n<p>Corr\u00eda el a\u00f1o 1881 cuando, por primera vez, Chocolates Valor empezaba la producci\u00f3n en su f\u00e1brica de la mano de <strong>Valeriano L\u00f3pez<\/strong>, cuyos antepasados familiares ya se dedicaban al chocolate. Desde entonces, esta firma espa\u00f1ola destaca entre la competencia por ofrecer un <strong>producto puro y de alta calidad<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Precisamente, esta pureza es la que diferencia a Chocolates Valor y la que hace, adem\u00e1s, que su <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-una-franquicia\/\" data-type=\"link\" data-id=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-una-franquicia\/\">modelo de franquicias<\/a>, sus Chocolater\u00edas, lleven a\u00f1os cosechando \u00e9xito tras \u00e9xito. De hecho, Chocolater\u00eda Valor es la <strong>primera franquicia del chocolate en Espa\u00f1a<\/strong> y se ha convertido en el mejor lugar donde degustar el chocolate en todas sus variedades. Y no solo eso.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-a359de130767207445b4b3fd78e18150\">De 1881 a hoy: la historia de Valor, paso a paso<\/h2>\n\n\n\n<table id=\"tablepress-18\" class=\"tablepress tablepress-id-18\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><strong>\u00bfEn qu\u00e9 a\u00f1o?<\/strong><\/th><th class=\"column-2\"><strong>\u00bfQu\u00e9 pas\u00f3 en Chocolater\u00eda Valor?<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">1881 <\/td><td class=\"column-2\">Arranca la historia de Chocolates Valor<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">1881 \u2013 1891 <\/td><td class=\"column-2\">Empiezan los avances tecnol\u00f3gicos y se incrementan las rutas<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">1916 \u2013 1930 <\/td><td class=\"column-2\">Se extiende la venta a otras provincias y se compra el primer veh\u00edculo a motor<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">1935<\/td><td class=\"column-2\">Llega la electricidad y la contrataci\u00f3n de trabajadores<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">1963 \u2013 1966<\/td><td class=\"column-2\">Se traslada la maquinaria a una nueva f\u00e1brica y se ampl\u00eda la gama de productos<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">1967<\/td><td class=\"column-2\">Lanza al mercado el Chocolate Puro<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">1976 \u2013 1995 <\/td><td class=\"column-2\">Se apuesta por la Gran Renovaci\u00f3n<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">2000 \u2013 2005<\/td><td class=\"column-2\">Se moderniza el logo y se pone en marcha la filial Valor USA<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">2009-2013 <\/td><td class=\"column-2\">Presencia en m\u00e1s de 45 pa\u00edses extranjeros y nuevos chocolates<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">2016 <\/td><td class=\"column-2\">Se actualiza la marca<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-18 from cache -->\n\n\n<p>Chocolates Valor es el sue\u00f1o de Valeriano L\u00f3pez Lloret. Tras \u00e9l, y a <strong>finales del siglo XIX<\/strong>, su hijo tomaba las riendas de la empresa y sustituye la piedra de moler por el molino mec\u00e1nico y el mulo dejaba paso al carro. Empezaban las primeras innovaciones a las que se les sumaron nuevas rutas. Por ejemplo, <strong>llegar hasta Madrid<\/strong>. En esos momentos, el encargo m\u00e1s habitual de los clientes era cinco libras de chocolate.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Historia de Chocolates Valor\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/LSiSg2pr_Fc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Con los a\u00f1os, la empresa familiar se hac\u00eda grande. En la <strong>d\u00e9cada de los 20<\/strong> canalizaba sus ventas a trav\u00e9s de <strong>comercios<\/strong> y ampl\u00eda contactos en otras provincias. Ser\u00e1n a\u00f1os de cambios: llega el molino de \u201cmalacate\u201d, movido por una caballer\u00eda en plan de noria y, a\u00f1os m\u00e1s tarde, por un motor diesel. Pero no ser\u00e1 el \u00fanico avance. Chocolates Valor adquir\u00eda entonces el primer veh\u00edculo a motor, una camioneta Chevrolet, que cargaba unos 1.500 kilos y que reemplazaba al carro tradicional tirado por caballer\u00eda.<\/p>\n\n\n\n<p>Otro gran hito llegaba en <strong>1935<\/strong> con la inclusi\u00f3n de la<strong> electricidad<\/strong>. Adem\u00e1s, la empresa ya no solo daba empleo a familiares. Durante los <strong>a\u00f1os 60<\/strong>, Valor sigue creciendo gracias a una nueva f\u00e1brica que permite aumentar la calidad y completar su gama de chocolates. En 1967, lanzaba al mercado el <strong>Chocolate Puro<\/strong>, producto que se ha convertido en un emblema de la marca. Adem\u00e1s, la f\u00e1brica ya era capaz de producir m\u00e1s de 10.000 kilos de chocolate por jornada de 8 horas. En <strong>1973,<\/strong> Valor se transformaba en <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/principales-formas-juridicas-para-pymes-y-empresas\/\" data-type=\"link\" data-id=\"https:\/\/lexpress-franchise.com\/es\/articulos\/principales-formas-juridicas-para-pymes-y-empresas\/\">la forma jur\u00eddica de sociedad an\u00f3nima<\/a>.<\/p>\n\n\n\n<p>Durante el per\u00edodo de&nbsp;<strong>1976 a 1995<\/strong>, se ampl\u00edo el equipo directivo y se apost\u00f3 por la gran distribuci\u00f3n. La expansi\u00f3n comercial fue enorme y exig\u00eda una total reestructuraci\u00f3n y ampliaci\u00f3n de la planta de fabricaci\u00f3n. Valor iniciaba tambi\u00e9n la comercializaci\u00f3n de bombones y se da el pistoletazo de salida a la <strong>exportaci\u00f3n<\/strong> empezando por algunos pa\u00edses sudamericanos y asi\u00e1ticos, como Argentina, Venezuela o Jap\u00f3n.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 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32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<br><\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/leonidas-planea-duplicar-sus-tiendas-en-espana\/\">Leonidas planea duplicar sus tiendas en Espa\u00f1a antes de 2030<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/entrevista-a-rafa-salinas-ceo-de-dulce-safari-franquicia-inversion-y-expansion-del-cheesecake\/\">Entrevista a Rafa Salinas, CEO de Dulce Safari: franquicia, inversi\u00f3n y expansi\u00f3n del cheesecake<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<p><strong>Los 2000<\/strong> empiezan con una <strong>modernizaci\u00f3n clara del logotipo y los envoltorios<\/strong>. El primer spot en reflejar este cambio fue \u201cPuro placer\u201d, que fue seguido por una serie de anuncios bajo el lema \u201c<strong>Placer adulto\u201d<\/strong>, que desvinculaban el chocolate del tradicional sector infantil. Por otro lado, se pone en marcha la filial comercial Valor Usa inc, que distribuir\u00e1 el producto en los mercados centro y norte de Europa.&nbsp;<\/p>\n\n\n\n<p>En los <strong>\u00faltimos a\u00f1os<\/strong>, la comunicaci\u00f3n de Valor sigue centrada en el concepto del \u201cplacer\u201d, pero evolucionando hacia un p\u00fablico m\u00e1s urbano y sofisticado. Eso le lleva, en 2011, ha recibir el \u201cEuropean Candy Kettle Award\u201d, uno de los premios m\u00e1s prestigiosos del sector. La compa\u00f1\u00eda ya tiene <strong>presencia en m\u00e1s de 45 pa\u00edses<\/strong> de todo el mundo. Estos cambios se ven reflejados, en <strong>2016<\/strong>, con un <strong>nuevo redise\u00f1o de la marca<\/strong> que moderniza su logotipo y la imagen de todos los productos tal y como la conocemos hoy d\u00eda.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-902afe0ed973121710588a86579c111b\">Chocolater\u00edas Valor: una franquicia llena de ventajas<\/h2>\n\n\n\n<p>La esencia de esta ense\u00f1a reside en el valor que aporta la propia marca, una compa\u00f1\u00eda con m\u00e1s de un siglo de historia y que es, claramente, la <strong>mejor garant\u00eda para el <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/10-pasos-para-ser-franquiciado\/\" target=\"_blank\" rel=\"noreferrer noopener\">franquiciado<\/a><\/strong>. Pero, adem\u00e1s, cuenta con una peculiaridad. Como franquicias, estas Chocolater\u00edas tienen una ventaja especial y es que pueden incorporar a su oferta de productos todas las novedades, avances y mejoras de Chocolates Valor. O, dicho en otras palabras, <strong>son chocolater\u00eda, pero tambi\u00e9n tienda<\/strong>.&nbsp;<\/p>\n\n\n\n<p>\u201cNuestras chocolater\u00edas, que son la <strong>red n\u00famero 1 de Espa\u00f1a<\/strong>, disponen de un espacio donde se pueden comprar productos de la marca Valor como tabletas, cacaos solubles, Huesitos\u2026 y elaboraciones exclusivas\u201d, explica <strong>Pedro L\u00f3pez, presidente ejecutivo de Chocolates Valor<\/strong>.<\/p>\n\n\n\n<p>Se trata de un negocio de hosteler\u00eda donde el cliente, seg\u00fan Pedro L\u00f3pez, \u201cdisfruta en un entorno acogedor, y con personalidad, de un producto muy nuestro como es el chocolate en toda su magnitud\u201d.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" 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17.2897ZM25.9937 14.0848C25.3555 13.8433 24.6881 13.9027 24.1473 14.0902C23.612 14.2757 23.0868 14.6256 22.7523 15.1185L24.4072 16.2415C24.4528 16.1744 24.5875 16.0543 24.8023 15.9799C25.0114 15.9074 25.1841 15.9169 25.2859 15.9554L25.9937 14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">\u00bfEn qu\u00e9 a\u00f1o se inici\u00f3 la franquicia de Chocolates Valor?<\/span><p class=\"lf-gut-blog-post-cta-efference__lede\">1984 es el a\u00f1o en el que Valor inicia su actividad franquiciadora en Espa\u00f1a, de acuerdo a los datos publicados por la Asociaci\u00f3n Espa\u00f1ola de la Franquicia (AEF).<\/p><\/div>\n\n\n<p>El \u00e9xito de este modelo de franquicia radica, en gran medida, en \u201cun crecimiento y desarrollo sostenido en el tiempo durante 40 a\u00f1os\u201d, opina. La <strong>relaci\u00f3n cercana que potencia la empresa con sus franquiciados <\/strong>se basa en \u201cun respaldo permanente, con un equipo de supervisores que realizan visitas de <strong>formaci\u00f3n <\/strong>peri\u00f3dicas\u201d. Adem\u00e1s, \u201cdesarrollamos distintas reuniones y eventos para forjar v\u00ednculos con toda la red de franquiciados\u201d, puntualiza.<br><br> \u201cBuscamos <strong>ubicaciones c\u00e9ntricas<\/strong>, en v\u00edas o plazas singulares que nos garanticen un elevado paso de peatones, tambi\u00e9n en zonas comerciales, centros comerciales y puntos con alta densidad de paso\u201d, explica.<\/p>\n\n\n\n<p>Respecto al <strong>perfil<\/strong>, hay, incluso, franquiciados que cuentan con m\u00e1s de una chocolater\u00eda. Pero L\u00f3pez destaca, en este sentido, que uno de los aspectos m\u00e1s importantes en el funcionamiento de hosteler\u00eda es la <strong>gesti\u00f3n del personal<\/strong>. \u201cEs aqu\u00ed donde la funci\u00f3n del franquiciado es vital para crear un equipo comprometido con su negocio\u201d, considera.<\/p>\n\n\n        <div class=\"lf-gut-faq-block\">\n            \n<div class=\"wp-block-lexpress-faq lf-gut-faq-block lf-faq-block\"><span class=\"lf-gut-faq-block__title\" style=\"text-transform:none\">Otras cifras econ\u00f3micas de la franquicia Valor<\/span>\n<div class=\"wp-block-lexpress-faq-item lf-gut-faq-block__item lf-faq-block__item\"><button class=\"lf-gut-faq-block__question\" type=\"button\" aria-expanded=\"false\" data-target=\".lf-gut-answer-ulgaf66ta\">\u00bfCu\u00e1nto cuesta abrir una franquicia de Chocolater\u00eda Valor?<\/button><div class=\"lf-gut-faq-block__answer lf-gut-answer-ulgaf66ta\">\n<p>Inversi\u00f3n m\u00ednima necesaria: desde 125.000\u20ac.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-lexpress-faq-item lf-gut-faq-block__item lf-faq-block__item\"><button class=\"lf-gut-faq-block__question\" type=\"button\" aria-expanded=\"false\" data-target=\".lf-gut-answer-qxbsdufqf\">\u00bfHay royalties en la franquicia Valor?<\/button><div class=\"lf-gut-faq-block__answer lf-gut-answer-qxbsdufqf\">\n<p>Royalty 5%.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-lexpress-faq-item lf-gut-faq-block__item lf-faq-block__item\"><button class=\"lf-gut-faq-block__question\" type=\"button\" aria-expanded=\"false\" data-target=\".lf-gut-answer-x33atfgjz\">\u00bfCu\u00e1nto cuesta el canon de entrada en Valor?<\/button><div class=\"lf-gut-faq-block__answer lf-gut-answer-x33atfgjz\">\n<p>24.040\u20ac.<\/p>\n<\/div><\/div>\n<\/div>\n        <\/div>\n        \n\n<div class=\"lc-gut-blog-post-ai-summary\" style=\"border: 1px solid #33333333;\"><div class=\"lc-gut-blog-post-ai-summary__header\"><div class=\"lc-gut-blog-post-ai-summary__image-wrapper\" style=\"height:10px;\"><img decoding=\"async\" class=\"lc-gut-blog-post-ai-summary__image\" src=\"\/wp-content\/uploads\/2025\/08\/logo-connect.svg\" alt=\"AI Summary\" \/><\/div><div class=\"lc-gut-blog-post-ai-summary__titles\"><p class=\"lc-gut-blog-post-ai-summary__pre-heading\">Nuestro resumen EN<\/p><h2 class=\"lc-gut-blog-post-ai-summary__main-heading\" style=\"color: var(--primary);\">5 puntos clave<\/h2><p class=\"lc-gut-blog-post-ai-summary__post-heading\">PoR L&#039;EXPRESS CONNECT IA<\/p><p class=\"lc-gut-blog-post-ai-summary__subtitle\">(Verificado por nuestra redacci\u00f3n)<\/p><\/div><\/div><p class=\"lc-gut-blog-post-ai-summary__paragraph\">Aqu\u00ed tienes un resumen en cinco puntos clave del art\u00edculo sobre el tema: <strong>Chocolater\u00eda Valor, franquicia en cifras y fechas<\/strong>.<\/p><ul class=\"lc-gut-blog-post-ai-summary__list-items\"><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Historia y tradici\u00f3n<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Fundada en 1881, Chocolates Valor es la primera franquicia de chocolate en Espa\u00f1a y uno de los referentes m\u00e1s reconocidos en calidad y tradici\u00f3n, con m\u00e1s de un siglo de experiencia que respalda su prestigio y \u00e9xito.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Modelo de franquicia y ventajas<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">La franquicia de Valor combina la calidad de su marca con la posibilidad de incorporar todas sus novedades y productos, ofreciendo un concepto flexible que abarca desde tienda hasta chocolater\u00eda, con ventajas como marca consolidada, apoyo en expansi\u00f3n y innovaci\u00f3n constante.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Evoluci\u00f3n y expansi\u00f3n<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">Desde sus inicios, Valor ha progresado tecnol\u00f3gicamente y en volumen de producci\u00f3n, llegando a exportar sus productos a m\u00e1s de 45 pa\u00edses. La comunicaci\u00f3n y branding han evolucionado hacia un p\u00fablico m\u00e1s urbano y sofisticado, reforzando su presencia internacional y premiada por la industria.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Datos econ\u00f3micos y inversi\u00f3n<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">La apertura de una franquicia de Chocolates Valor requiere una inversi\u00f3n m\u00ednima de 125.000 euros, con un canon de entrada de 24.040 euros y royalties del 5%, consolidando su posici\u00f3n como una franquicia rentable y de fuerte reconocimiento en el sector del dulce y la gastronom\u00eda.<\/p><\/li><li class=\"lc-gut-blog-post-ai-summary__list-item\"><h3 class=\"lc-gut-blog-post-ai-summary__list-heading\">Inicio de la franquicia en 1984<\/h3><p class=\"lc-gut-blog-post-ai-summary__list-text\">La estrategia de expansi\u00f3n mediante franquicias comenz\u00f3 en 1984, estableciendo una red de tiendas que combina tradici\u00f3n, innovaci\u00f3n y crecimiento sostenido en Espa\u00f1a.<\/p><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>[En n\u00fameros y fechas] M\u00e1s de 100 a\u00f1os de experiencia y mucha innovaci\u00f3n, respaldan un modelo de franquicia exitoso que le rinde culto al chocolate y a la tradici\u00f3n familiar. En Espa\u00f1a cuenta con casi 40 chocolater\u00edas. Te contamos todos los secretos de las Chocolater\u00edas Valor.&nbsp; 1881: el origen de un referente del chocolate en [&hellip;]<\/p>\n","protected":false},"author":479,"featured_media":285168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Chocolater\u00eda Valor, franquicia en cifras y fechas","_seopress_titles_desc":"M\u00e1s de 100 a\u00f1os de experiencia respaldan un modelo de franquicia que le rinde culto al chocolate. Te contamos todos los secretos de las Chocolater\u00edas Valor.\u00a0","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"223325,83729,139556,223430,256527,236094","_relevanssi_noindex_reason":"","footnotes":""},"categories":[829,1858],"tags":[],"type-de-post":[438],"class_list":{"0":"post-284934","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-animacion-comunicacion","8":"category-redes-de-franquicias","9":"type-de-post-articles"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/284934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/479"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=284934"}],"version-history":[{"count":0,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/284934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/285168"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=284934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=284934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=284934"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=284934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}