{"id":1814920,"date":"2026-09-02T11:38:18","date_gmt":"2026-09-02T09:38:18","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-negocio-te-matcha\/"},"modified":"2026-09-02T11:38:22","modified_gmt":"2026-09-02T09:38:22","slug":"abrir-negocio-te-matcha","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-negocio-te-matcha\/","title":{"rendered":"C\u00f3mo abrir un negocio de t\u00e9 matcha en 2026 rentable y exitoso: gu\u00eda completa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>El t\u00e9 matcha ha pasado de ser un producto de nicho a protagonizar la carta de decenas de cafeter\u00edas espa\u00f1olas, impulsado por la ola de bienestar y las redes sociales. Abrir un negocio de matcha exige entender su normativa sanitaria, elegir el formato adecuado (<em>corner<\/em>, bar especializado o venta al por menor) y calcular bien la inversi\u00f3n inicial antes de lanzarse.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-1\">\u00bfPor qu\u00e9 abrir un negocio de t\u00e9 matcha en Espa\u00f1a en 2026?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El matcha ha dejado de ser una curiosidad de herbolario para convertirse en un <strong>producto habitual<\/strong> de la carta de cafeter\u00edas, pasteler\u00edas y tiendas especializadas. El <strong>crecimiento de las ventas<\/strong> en el canal fuera del hogar es especialmente intenso en los \u00faltimos meses, con locales que agotan su stock de matcha de calidad ante una demanda que crece m\u00e1s r\u00e1pido que la producci\u00f3n disponible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este auge se apoya en un mercado de base ya muy amplio. Solo en el consumo fuera del hogar, los espa\u00f1oles gastaron <strong>3.148,47 millones de euros en bebidas calientes en 2024<\/strong>, repartidos en m\u00e1s de 2.700 millones de consumiciones. Un mercado maduro y enorme dentro del cual el matcha todav\u00eda representa una porci\u00f3n peque\u00f1a, con mucho margen de crecimiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El p\u00fablico que impulsa esta tendencia es <strong>mayoritariamente joven<\/strong>, activo en redes sociales y sensible al bienestar. El aspecto visual del matcha, su v\u00ednculo con la ceremonia japonesa del t\u00e9 y su percepci\u00f3n como bebida funcional (antioxidantes, cafe\u00edna de liberaci\u00f3n lenta) encajan bien con formatos ligeros, cuidados y <strong>muy fotografiables<\/strong>, algo que las <strong>cafeter\u00edas especializadas<\/strong> est\u00e1n explotando activamente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 se puede vender en un negocio de matcha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un negocio centrado en el matcha no depende de un \u00fanico producto. La carta habitual combina venta directa para consumo en el local, opciones para llevar y, en muchos casos, un componente de venta al por menor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00e9 matcha en polvo<\/strong>: grado ceremonial o culinario, a granel o en botes, para preparar en casa.<\/li>\n\n\n\n<li><strong>Matcha <em>latte<\/em><\/strong>: caliente o fr\u00edo, con leche de vaca o alternativas vegetales (avena, almendra, soja).<\/li>\n\n\n\n<li><strong><em>Iced<\/em> matcha con sabores<\/strong>: combinaciones con mango, coco, fresa u otras frutas.<\/li>\n\n\n\n<li><strong>Reposter\u00eda con matcha<\/strong>: bizcochos, galletas, <em>mochis<\/em> o tartas elaborados con el mismo producto.<\/li>\n\n\n\n<li><strong>Kits y accesorios de ceremonia<\/strong>: <em>chasen<\/em> (batidor de bamb\u00fa), <em>chawan<\/em> (cuenco) y cucharas tradicionales.<\/li>\n\n\n\n<li><strong>Talleres o degustaciones<\/strong>: peque\u00f1as sesiones que funcionan como experiencia de marca y fidelizaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2\">C\u00f3mo montar un negocio de t\u00e9 matcha paso a paso en 2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Montar un negocio de matcha combina los tr\u00e1mites habituales de cualquier <strong>establecimiento de hosteler\u00eda<\/strong> con algunas particularidades propias de un producto todav\u00eda emergente en Espa\u00f1a: proveedores especializados, formaci\u00f3n espec\u00edfica del personal y una carta que necesita explicarse bien al cliente. El recorrido completo pasa por cinco fases, desde la parte legal hasta la captaci\u00f3n de los primeros clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Requisitos legales para abrir un negocio de matcha<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>registro sanitario<\/strong> que corresponde depende de la actividad concreta. Un bar o cafeter\u00eda que sirve matcha para consumo en el propio local se inscribe en el registro auton\u00f3mico de establecimientos alimentarios de la comunidad aut\u00f3noma donde opera. Si adem\u00e1s se vende matcha en polvo envasado, a granel para llevar o por internet, la actividad de comercializaci\u00f3n entra dentro del <strong>Registro General Sanitario de Empresas Alimentarias y Alimentos (RGSEAA)<\/strong>, de coordinaci\u00f3n estatal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>formaci\u00f3n del personal<\/strong> en manipulaci\u00f3n de alimentos tambi\u00e9n es obligatoria, aunque ya no existe el antiguo carn\u00e9 individual, derogado en el a\u00f1o 2000. La responsabilidad recae directamente en la empresa, que debe acreditar la formaci\u00f3n de cada trabajador seg\u00fan su puesto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En cuanto a la <strong>forma jur\u00eddica<\/strong>, la mayor\u00eda de los negocios de matcha de peque\u00f1o formato arrancan como <strong>aut\u00f3nomo (RETA)<\/strong>, y dan el salto a una sociedad limitada cuando el proyecto crece o se plantea abrir un segundo local. Los tr\u00e1mites de constituci\u00f3n pueden iniciarse a trav\u00e9s de un Punto de Atenci\u00f3n al Emprendedor (PAE) mediante el sistema CIRCE.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Equipamiento y tecnolog\u00eda necesarios para un negocio de matcha<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El equipamiento f\u00edsico combina utensilios tradicionales con maquinaria de cafeter\u00eda est\u00e1ndar: <strong><em>chasen<\/em><\/strong> (batidor de bamb\u00fa) y <strong><em>chawan<\/em><\/strong> (cuenco) para la preparaci\u00f3n ceremonial, batidoras o licuadoras para los formatos fr\u00edos, vitrina refrigerada para la reposter\u00eda y una nevera con capacidad suficiente para las leches vegetales, que rotan r\u00e1pido en este tipo de carta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En <strong>tecnolog\u00eda<\/strong>, un TPV con gesti\u00f3n de inventario ayuda a controlar el consumo de matcha, uno de los insumos m\u00e1s caros de la carta. Conviene sumar tambi\u00e9n presencia en plataformas de pedido a domicilio y, si hay venta de producto envasado, una tienda online sencilla: buena parte del consumidor de matcha compra tambi\u00e9n para preparar en casa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Elaborar un plan de negocio para un negocio de matcha<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El plan de negocio debe distinguir con claridad el <strong>margen de cada l\u00ednea<\/strong>: las bebidas preparadas tienen un margen bruto elevado pero un coste de materia prima variable seg\u00fan la calidad del matcha, mientras que la venta de producto envasado deja menos margen unitario pero genera ingresos recurrentes y menos dependientes del personal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conviene proyectar la <strong>facturaci\u00f3n<\/strong> a tres a\u00f1os con al menos dos escenarios (conservador y optimista), fijando el umbral de rentabilidad en funci\u00f3n del alquiler, la plantilla y el coste del matcha importado, que fluct\u00faa con la disponibilidad de cosecha japonesa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; C\u00f3mo elegir la mejor ubicaci\u00f3n para un negocio de matcha<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El <strong>perfil de cliente<\/strong> del matcha (joven, urbano, activo en redes) hace que las zonas cercanas a universidades, <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-un-coworking\/\">centros de <em>coworking<\/em><\/a>, estudios de yoga o pilates y barrios con alta concentraci\u00f3n de comercio de bienestar funcionen especialmente bien. El paso peatonal constante y la visibilidad en calle importan m\u00e1s que la superficie del local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de firmar, conviene <strong>analizar la competencia<\/strong> directa e indirecta de la zona (otras cafeter\u00edas de especialidad, helader\u00edas, bares de zumos) y negociar el <strong>contrato de arrendamiento<\/strong> con cl\u00e1usulas claras sobre duraci\u00f3n, fianza y posibilidad de reforma del local.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; C\u00f3mo conseguir clientes para tu negocio de matcha<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El matcha es, por naturaleza, un <strong>producto muy visual<\/strong>: su <strong>color verde intenso<\/strong> funciona especialmente bien en redes sociales como Instagram y TikTok, que son hoy el principal canal de descubrimiento para este tipo de negocio. Cuidar el dise\u00f1o del local, el <em>packaging<\/em> y la presentaci\u00f3n de cada bebida no es un extra, es parte del producto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un <strong>programa de fidelizaci\u00f3n sencillo<\/strong>, <strong>colaboraciones<\/strong> con estudios de yoga o gimnasios cercanos y una comunicaci\u00f3n honesta sobre el origen y la calidad del matcha ayudan a retener al cliente m\u00e1s all\u00e1 de la novedad inicial, que en este tipo de tendencias suele tener un ciclo de vida corto si no se sostiene con un producto s\u00f3lido.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 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15.1185L24.4072 16.2415C24.4528 16.1744 24.5875 16.0543 24.8023 15.9799C25.0114 15.9074 25.1841 15.9169 25.2859 15.9554L25.9937 14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">Gu\u00eda relacionada<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-negocio-bubble-tea\/\">C\u00f3mo abrir un negocio de \u2018bubble tea\u2019 en 2026<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3\">\u00bfSe puede abrir una franquicia de matcha en Espa\u00f1a?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-es-una-franquicia\/\">modelo de franquicia<\/a> aplicado a un negocio de matcha funciona igual que en cualquier otro concepto de restauraci\u00f3n: el franquiciado accede a una <strong>marca ya reconocida<\/strong> y a un concepto comercial probado, recibe <strong>formaci\u00f3n<\/strong> inicial y continua, trabaja con <strong>proveedores homologados<\/strong> para el matcha y el resto de insumos, y utiliza recetas y una selecci\u00f3n de producto ya validadas por la central. A eso se suma el dise\u00f1o del establecimiento, el apoyo de marketing y el acompa\u00f1amiento durante la puesta en marcha, ventajas que reducen buena parte del riesgo de abrir en solitario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dicho esto, en Espa\u00f1a todav\u00eda <strong>no existe una ense\u00f1a centrada en exclusiva en el matcha<\/strong> con presencia consolidada en franquicia. El <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/restauracion\/\">sector de la franquicia de hosteler\u00eda<\/a> es maduro (el informe <strong>La Franquicia en Espa\u00f1a 2026<\/strong> de la AEF contabiliza <strong>1.295 ense\u00f1as, 77.526 establecimientos, 322.830 empleos y 28.454 millones de euros<\/strong> de facturaci\u00f3n en el conjunto del sistema), pero categor\u00edas como la cafeter\u00eda generalista, la comida r\u00e1pida o la helader\u00eda llevan d\u00e9cadas de ventaja consolidando redes. El matcha, en cambio, es una <strong>tendencia reciente<\/strong>: su ciclo de expansi\u00f3n en franquicia, si llega, todav\u00eda tiene recorrido por delante, lo que puede convertirlo en una oportunidad para quien quiera posicionarse pronto en un formato de menor superficie e inversi\u00f3n que una cafeter\u00eda tradicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Eso no significa que hoy sea imposible <strong>franquiciarte con matcha en la carta<\/strong>. Varias <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/cafeteria-y-salon-de-te\/\">franquicias de cafeter\u00eda y sal\u00f3n de t\u00e9<\/a> que s\u00ed operan en franquicia en Espa\u00f1a ya lo incluyen entre sus productos, aunque no sea su se\u00f1a de identidad exclusiva.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6a985bc311700\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/05\/tortitas-apiladas-crema-verde-360x240.jpg\" class=\"lf-gut-franchise-image\" alt=\"Santagloria Coffee &amp; bakery\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/03\/santagloria-logo-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/santagloria-coffeebakery\/\">\n                                            <p class=\"lf-gut-franchise-title\">Santagloria Coffee &amp; bakery<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">Santagloria: Franquicia de panader\u00eda y cafeter\u00eda<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Cafeter\u00eda y Sal\u00f3n de T\u00e9                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>215 Locals                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Capital propio: 100.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/santagloria-coffeebakery\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1814920\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/06\/hands-binoculars-on-pink-background.webp\" class=\"lf-gut-franchise-image\" alt=\"Tea Shop\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/07\/logo-taza-te.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/tea-shop\/\">\n                                            <p class=\"lf-gut-franchise-title\">Tea Shop<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">Venta de t\u00e9<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Cafeter\u00eda y Sal\u00f3n de T\u00e9                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>Consultar                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Capital propio: Consultar \/&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/tea-shop\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1814920\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4\">\u00bfCu\u00e1nto cuesta montar un negocio de t\u00e9 matcha en Espa\u00f1a?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Montar un negocio especializado en matcha puede requerir una inversi\u00f3n relativamente contenida si se apuesta por un <strong>formato peque\u00f1o<\/strong>, especialmente <em>take away <\/em>o con poca superficie. El coste aumenta cuando el local necesita una reforma importante o se incorpora una zona amplia para consumo en el establecimiento. Como referencia, las peque\u00f1as cafeter\u00edas en Espa\u00f1a pueden partir de unos 25.000-45.000 \u20ac, aunque el presupuesto depende mucho del local y del equipamiento.<\/p>\n\n\n\n<table id=\"tablepress-747\" class=\"tablepress tablepress-id-747\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><strong>Partida<\/strong><\/th><th class=\"column-2\"><strong>Matcha bar \/ take away peque\u00f1o<\/strong><\/th><th class=\"column-3\"><strong>Local de mayor tama\u00f1o<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Alquiler, fianza y entrada<\/td><td class=\"column-2\">2.000 \u2013 6.000 \u20ac<\/td><td class=\"column-3\">3.000 \u2013 10.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Reforma y acondicionamiento<\/td><td class=\"column-2\">5.000 \u2013 15.000 \u20ac<\/td><td class=\"column-3\">15.000 \u2013 35.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Equipamiento para preparar bebidas<\/td><td class=\"column-2\">4.000 \u2013 10.000 \u20ac<\/td><td class=\"column-3\">8.000 \u2013 18.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Mobiliario y decoraci\u00f3n<\/td><td class=\"column-2\">2.000 \u2013 5.000 \u20ac<\/td><td class=\"column-3\">5.000 \u2013 12.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">TPV y tecnolog\u00eda<\/td><td class=\"column-2\">500 \u2013 2.000 \u20ac<\/td><td class=\"column-3\">500 \u2013 3.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">R\u00f3tulo e imagen exterior<\/td><td class=\"column-2\">1.000 \u2013 3.000 \u20ac<\/td><td class=\"column-3\">1.500 \u2013 4.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Licencias y tr\u00e1mites<\/td><td class=\"column-2\">1.000 \u2013 3.000 \u20ac<\/td><td class=\"column-3\">1.500 \u2013 5.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Stock inicial<\/td><td class=\"column-2\">2.000 \u2013 5.000 \u20ac<\/td><td class=\"column-3\">3.000 \u2013 8.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">Marketing de lanzamiento<\/td><td class=\"column-2\">500 \u2013 2.000 \u20ac<\/td><td class=\"column-3\">1.000 \u2013 3.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">Fondo para los primeros meses<\/td><td class=\"column-2\">5.000 \u2013 10.000 \u20ac<\/td><td class=\"column-3\">8.000 \u2013 15.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\"><strong>Inversi\u00f3n orientativa<\/strong><\/td><td class=\"column-2\">23.000 \u2013 61.000 \u20ac<\/td><td class=\"column-3\">46.500 \u2013 113.000 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-747 from cache -->\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-5\">\u00bfEs rentable montar un negocio de t\u00e9 matcha en 2026?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El precio medio de una bebida de matcha en Espa\u00f1a ronda actualmente los <strong>4,5 euros<\/strong>, un ticket similar o superior al de un caf\u00e9 de especialidad, con un margen bruto atractivo siempre que el negocio controle bien la merma y compre el producto a un proveedor fiable. Un local peque\u00f1o con buena ubicaci\u00f3n puede <strong>facturar de forma realista entre 6.000 y 15.000 euros mensuales<\/strong> una vez consolidado, en funci\u00f3n del volumen de venta al por menor que sea capaz de sumar a la venta de bebidas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Las palancas de rentabilidad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>calidad y trazabilidad<\/strong> del matcha usado son el primer factor de rentabilidad: un producto de origen dudoso puede abaratar costes a corto plazo, pero da\u00f1a la reputaci\u00f3n de un negocio cuyo argumento central es precisamente la calidad. A partir de ah\u00ed, el <strong>mix de producto<\/strong> (bebidas, reposter\u00eda y venta al por menor), la digitalizaci\u00f3n del pedido y la venta online del matcha en polvo son las palancas que m\u00e1s ayudan a estabilizar los ingresos frente a la estacionalidad propia de cualquier tendencia de consumo.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 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31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">El consejo de la Redacci\u00f3n:<\/span><p class=\"lf-gut-blog-post-cta-efference__lede\">No apuestes todo el negocio a la moda del matcha en bebida. La trampa m\u00e1s habitual es montar una carta que solo vive de la novedad; sumar desde el primer d\u00eda una l\u00ednea de venta al por menor (matcha en polvo, kits, accesorios) da al negocio una segunda fuente de ingresos menos dependiente del ciclo de vida de la tendencia en redes sociales.<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>El t\u00e9 matcha ha pasado de ser un producto de nicho a protagonizar la carta de decenas de cafeter\u00edas espa\u00f1olas, impulsado por la ola de bienestar y las redes sociales. Abrir un negocio de matcha exige entender su normativa sanitaria, elegir el formato adecuado (corner, bar especializado o venta al por menor) y calcular bien [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1814925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"C\u00f3mo abrir un negocio de t\u00e9 matcha rentable en %%currentyear%%","_seopress_titles_desc":"Gu\u00eda completa para montar un negocio de t\u00e9 matcha en Espa\u00f1a: normativa, equipamiento, oportunidades de negocio, presupuesto y rentabilidad.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1535960,1534406,90568,1489787,1748968,1482436","_relevanssi_noindex_reason":"","footnotes":""},"categories":[879,1857],"tags":[],"type-de-post":[438],"class_list":["post-1814920","post","type-post","status-publish","format-standard","has-post-thumbnail","category-lanzarse","category-emprender","type-de-post-articles"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1814920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1814920"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1814920\/revisions"}],"predecessor-version":[{"id":1814940,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1814920\/revisions\/1814940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1814925"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1814920"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1814920"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1814920"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1814920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}