{"id":1811359,"date":"2026-08-17T15:02:11","date_gmt":"2026-08-17T13:02:11","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/the-fitzgerald-objetivo-50-hamburgueserias-facturar-30-millones\/"},"modified":"2026-08-17T15:03:17","modified_gmt":"2026-08-17T13:03:17","slug":"the-fitzgerald-objetivo-de-llegar-a-50-hamburgueserias-y-facturar-30-millones-de-euros-en-2028","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/the-fitzgerald-objetivo-50-hamburgueserias-facturar-30-millones\/","title":{"rendered":"The Fitzgerald prev\u00e9 50 hamburgueser\u00edas y facturar 30 millones de euros en 2028"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>The Fitzgerald Co. ha decidido quitarse una palabra de encima: \u00abBurger Company\u00bb. Trece a\u00f1os despu\u00e9s de nacer en Torrent, la cadena valenciana factura unos <strong>20 millones de euros<\/strong> con <strong>25 establecimientos<\/strong> y <strong>380 empleados<\/strong>, y quiere dejar de ser solo una hamburgueser\u00eda para convertirse en una marca de restauraci\u00f3n con carta ampliada, moda propia y hasta un hotel en Ibiza, de acuerdo con Cinco D\u00edas.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-923da10582e65e6d8f1621f832d64a8e\">The Fitzgerald: de Torrent a expandirse por Espa\u00f1a<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Todo empez\u00f3 en <strong>2013<\/strong>, cuando los hermanos <strong>Carlos y Mario Gelabert<\/strong> abrieron su <strong>primer local en Torrent<\/strong> con la hamburguesa cocinada en horno de carb\u00f3n como bandera. Trece a\u00f1os despu\u00e9s, esa f\u00f3rmula se ha convertido en una de las marcas m\u00e1s reconocidas del segmento de <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/hamburguesas\/\">franquicias de hamburguesas en Espa\u00f1a<\/a>, con presencia en Valencia, Alicante, Castell\u00f3n, Zaragoza, Madrid y, desde hace poco, Baleares.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6a834350b0bb5\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/06\/hands-binoculars-on-pink-background.webp\" class=\"lf-gut-franchise-image\" alt=\"The Fitzgerald Co.\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/08\/the-fitzgerald-logo.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <a class=\"lf-gut-franchise-header-link\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/the-fitzgerald-co\/\">\n                                            <p class=\"lf-gut-franchise-title\">The Fitzgerald Co.<\/p>\n                                        <\/a>\n                                        <p class=\"lf-gut-franchise-tag-line\">Hamburguesas y restauraci\u00f3n casual<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Comida R\u00e1pida                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>Consultar                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Capital propio: Consultar \/&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" rel=\"follow\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/the-fitzgerald-co\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1811359\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-f520aae231c7cdb1d4d921992694b6ff\">De hamburgueser\u00eda a algo m\u00e1s: la brasa toma el protagonismo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La <strong>hamburguesa<\/strong> sigue siendo el producto m\u00e1s vendido, pero la marca ha decidido dar el protagonismo a la t\u00e9cnica que la hizo diferente desde el principio: <strong>la brasa<\/strong>. Bajo el lema \u00abWe are fuego, we are The Fitz\u00bb, la nueva carta suma <strong>costillas, perritos calientes y una l\u00ednea de opciones saludables<\/strong>, todo cocinado con el mismo m\u00e9todo original.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"844\" height=\"475\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/09\/barbacoa-comida-fast-casual-fries.png\" alt=\"platos de barbacoa con costillas, steak y perrito\" class=\"wp-image-1811375\" srcset=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/09\/barbacoa-comida-fast-casual-fries.png 844w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/09\/barbacoa-comida-fast-casual-fries-768x432.png 768w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/09\/barbacoa-comida-fast-casual-fries-360x203.png 360w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/09\/barbacoa-comida-fast-casual-fries-480x270.png 480w, https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/09\/barbacoa-comida-fast-casual-fries-640x360.png 640w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\"><em>Fuente imagen: perfil p\u00fablico de LinkedIn de The Fitzgerald.<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-634d044a7725576ba3a2db106d692fa7\">Locales que no se repiten y premios al dise\u00f1o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ning\u00fan restaurante de la cadena es igual a otro. Entre sus conceptos m\u00e1s llamativos est\u00e1n <strong>Pink<\/strong>, con una decoraci\u00f3n predominantemente rosa, y <strong>Clandestino Edition<\/strong>, un local escondido dentro de otro restaurante. La marca gan\u00f3 el <strong>premio a la mejor hamburguesa de Espa\u00f1a en<\/strong> <strong>2018<\/strong> y ha recibido tambi\u00e9n reconocimientos por su dise\u00f1o y experiencia de cliente en los Hot Concept y de la asociaci\u00f3n Marcas de Restauraci\u00f3n.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 41.1756L29.6998 40.4199ZM26.5397 43.1399L27.1896 43.8999L27.1921 43.8978L26.5397 43.1399ZM21.4998 43.1399L20.8474 43.8978L20.8553 43.9045L21.4998 43.1399ZM18.3398 40.4199L17.6849 41.1756L17.6874 41.1778L18.3398 40.4199ZM7.57978 29.6999L8.34803 29.0597L8.34206 29.0527L7.57978 29.6999ZM4.87977 26.52L4.11427 27.1635L4.11748 27.1672L4.87977 26.52ZM4.87977 21.52L4.11747 20.8728L4.11428 20.8766L4.87977 21.52ZM7.57978 18.3401L8.3421 18.9873L8.348 18.9803L7.57978 18.3401ZM18.3398 7.62011L17.6874 6.86223L17.6849 6.86442L18.3398 7.62011ZM22.6797 31.88L23.3869 31.1729L23.3416 31.1276L23.291 31.0886L22.6797 31.88ZM30.6198 30.4801L29.6694 30.1688L29.6583 30.2028L29.6496 30.2375L30.6198 30.4801ZM32.8597 23.64L31.917 23.3064L31.9131 23.3175L31.9094 23.3288L32.8597 23.64ZM26.3998 20.0802L25.4113 19.9286L25.4089 19.9442L25.407 19.9598L26.3998 20.0802ZM26.8597 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32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">Tambi\u00e9n te puede interesar<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/que-alternativas-a-mcdonalds-existen-en-franquicias-de-hamburguesas\/\">\u00bfQu\u00e9 alternativas de McDonald\u2019s existen en franquicias de hamburguesas en Espa\u00f1a?<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-db5275d936f44c4dfe5c82d96c4f84f5\">Objetivo: llegar a 50 restaurantes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los <strong>locales, propios y franquiciados<\/strong>, combinan su presencia en Valencia, Alicante, Castell\u00f3n, Zaragoza, Madrid y Baleares. La compa\u00f1\u00eda prioriza ahora consolidar la marca antes de retomar la expansi\u00f3n hacia su objetivo de <strong>50 restaurantes<\/strong>, con una facturaci\u00f3n que espera acercar a los <strong>30 millones de euros en 2028<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4188bc61e799a4b92a0b67323252e34e\">M\u00e1s all\u00e1 del restaurante: moda propia y club de fidelizaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La marca ha abierto tambi\u00e9n una <strong>tienda online con ropa y accesorios<\/strong> de edici\u00f3n limitada y colaboraciones mensuales, adem\u00e1s de <strong>The Fitz Squad<\/strong>, su club de fidelizaci\u00f3n con sistema de recompensas. En paralelo, refuerza la venta f\u00edsica con mercadillos <em>vintage<\/em>, encuentros de corredores o surfistas y presentaciones art\u00edsticas en sus locales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-90b2a90a2b2a8d12e0d4f96823472def\">Ibiza, el laboratorio para el siguiente salto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El \u00faltimo movimiento de la marca es <strong>The Fitzgerald Diner<\/strong>, un <strong>restaurante abierto dentro de Romeo&#8217;s Ibiza<\/strong>, un hotel tem\u00e1tico de Concept Hotel Group inspirado en los moteles de la Ruta 66 estadounidense. El proyecto funciona como banco de pruebas para explorar f\u00f3rmulas de crecimiento <strong>m\u00e1s all\u00e1 de la restauraci\u00f3n r\u00e1pida<\/strong>, con carta ampliada, servicio de mesa y presencia en la piscina y el <em>room service<\/em>, seg\u00fan el citado medio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Fitzgerald Co. ha decidido quitarse una palabra de encima: \u00abBurger Company\u00bb. Trece a\u00f1os despu\u00e9s de nacer en Torrent, la cadena valenciana factura unos 20 millones de euros con 25 establecimientos y 380 empleados, y quiere dejar de ser solo una hamburgueser\u00eda para convertirse en una marca de restauraci\u00f3n con carta ampliada, moda propia y [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1811360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"The Fitzgerald prev\u00e9 50 hamburgueser\u00edas y facturar 30 millones","_seopress_titles_desc":"The Fitzgerald Co. deja atr\u00e1s el nombre Burger Company, factura 20 millones y apunta a 50 restaurantes con una nueva carta a la brasa y un desembarco en Ibiza.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"1538473,1791636,1491629,1541219,1754964,314370","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1860,1847,1851,1858],"tags":[],"type-de-post":[2066],"class_list":["post-1811359","post","type-post","status-publish","format-standard","has-post-thumbnail","category-desarrollarse","category-reseaux","category-se-developper","category-redes-de-franquicias","type-de-post-articles-actualite"],"acf":[],"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1811359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1811359"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1811359\/revisions"}],"predecessor-version":[{"id":1811377,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1811359\/revisions\/1811377"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1811360"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1811359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1811359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1811359"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1811359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}