{"id":1805143,"date":"2026-07-27T09:58:49","date_gmt":"2026-07-27T07:58:49","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/el-mundial-aumenta-caja-bares-negocios-facturacion-partido-espana\/"},"modified":"2026-07-27T09:58:59","modified_gmt":"2026-07-27T07:58:59","slug":"el-mundial-aumenta-la-caja-de-bares-y-negocios-hasta-un-30-de-facturacion-con-cada-partido-de-espana","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/el-mundial-aumenta-caja-bares-negocios-facturacion-partido-espana\/","title":{"rendered":"El Mundial aumenta la caja de bares y negocios hasta un 30 % de facturaci\u00f3n con cada partido de Espa\u00f1a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Cuando rueda el bal\u00f3n, tambi\u00e9n rueda el dinero. Los establecimientos que retransmiten los encuentros del Mundial registran <strong>hasta un +30 % de facturaci\u00f3n<\/strong> en los d\u00edas de partido, seg\u00fan la patronal <strong>Hosteler\u00eda de Espa\u00f1a<\/strong>. Si la Selecci\u00f3n llega a la final, el impacto acumulado para el sector podr\u00eda superar los <strong>130 millones de euros<\/strong> adicionales. Un efecto multiplicador que las <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/\">redes de franquicia<\/a> tienen todo el inter\u00e9s en aprender a activar.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2f40b5e9279ab25cf4c3298964c766dd\">El impacto econ\u00f3mico del Mundial en la hosteler\u00eda y el comercio<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Mundial no llena solo los estadios, tambi\u00e9n <strong>llena las terrazas<\/strong>. Con cada convocatoria de la Selecci\u00f3n, los bares con pantallas cuelgan el cartel de aforo completo horas antes del pitido, los <strong>supermercados<\/strong> ven despegar sus ventas de <em>snacks<\/em> y bebidas, y las <strong>tiendas deportivas<\/strong> agotan sus existencias de <em>merchandising<\/em>. El efecto competici\u00f3n es transversal: afecta a la hosteler\u00eda, la distribuci\u00f3n y el comercio especializado por igual.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 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17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/ultimas-noticias\/que-marca-gano-el-mundial-2026-adidas-nike\/\">\u00bfQu\u00e9 marca gan\u00f3 el Mundial 2026? Adidas, Nike, una empresa de caf\u00e9 o cerveza, entre ellas<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-d85cc3f09f021a70247dc820b746cdb4\">Hasta un +30 % de caja: lo que supone un partido de Espa\u00f1a para los bares<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para los establecimientos con pantallas, un partido de la Selecci\u00f3n no es una noche cualquiera. La patronal <strong>Hosteler\u00eda de Espa\u00f1a<\/strong> calcula que los locales que retransmiten los encuentros pueden aumentar su facturaci\u00f3n hasta un <strong>+30 %<\/strong> respecto a una jornada habitual. Las previsiones son a\u00fan m\u00e1s significativas si Espa\u00f1a avanza en el torneo: llegar a la final supondr\u00eda un impacto econ\u00f3mico acumulado de <strong>130 millones de euros<\/strong> adicionales para el conjunto del sector.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para gestionar ese pico de demanda, los operadores refuerzan sus equipos antes del partido, dise\u00f1an men\u00fas cerrados o combos de comida y bebida, y simplifican la carta para dar de comer y beber en 90 minutos sin colapsar el servicio. <strong>La cerveza y los refrescos<\/strong> encabezan el consumo, aunque el resultado final depende del tama\u00f1o del local, la capacidad de la terraza y la calidad de las pantallas disponibles.<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">+30 %<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">de incremento en la facturaci\u00f3n de los bares que retransmiten los partidos de la Selecci\u00f3n en el Mundial. <em>(Fuente: Hosteler\u00eda de Espa\u00f1a, 2026)<\/em><\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-3ae453febdce9d1d7c8164d9a94fee2f\">Supermercados y tiendas de deporte: el campeonato como palanca de ventas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El impulso del Mundial no se detiene en la hosteler\u00eda. Las <strong>cadenas de distribuci\u00f3n<\/strong> registran un aumento claro de ventas en las horas previas a cada partido: <strong>cerveza, refrescos, <em>snacks<\/em>, aceitunas, embutidos y pizzas<\/strong> lideran las compras de los aficionados que optan por seguir el encuentro desde casa. El desplazamiento del consumo desde los bares hacia los hogares activa de forma directa los lineales de alimentaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las <strong>tiendas de equipamiento deportivo<\/strong> tambi\u00e9n acusan el efecto competici\u00f3n en su stock. Camisetas de la Selecci\u00f3n, bufandas, banderas y art\u00edculos de animaci\u00f3n llegan a agotarse en los puntos de venta en las fases decisivas del campeonato, con roturas de stock en art\u00edculos concretos el mismo d\u00eda de los partidos m\u00e1s esperados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-2dde29e0142e4f37efd3391b9a15285e\">+6 % en casa, +16 % en el bar: Worldpanel cuantifica el gasto por tipo de aficionado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No todos los aficionados consumen de la misma manera. Seg\u00fan datos de <strong>Worldpanel by Numerator<\/strong>, los seguidores m\u00e1s implicados con la Selecci\u00f3n incrementan su gasto en alimentaci\u00f3n un <strong>+6 %<\/strong> cuando ven el partido desde el sal\u00f3n de casa, y hasta un <strong>+16 %<\/strong> cuando eligen un bar para seguir el encuentro. Una diferencia de diez puntos que se\u00f1ala con precisi\u00f3n d\u00f3nde se concentra el mayor potencial de gasto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El tipo de producto tambi\u00e9n var\u00eda seg\u00fan el contexto: en casa predominan los refrescos, los fiambres y los platos preparados; en los bares, los aficionados ocasionales se decantan por aperitivos, frutos secos y vino. Conocer estos patrones permite a las redes anticipar la demanda y ajustar su oferta antes de cada partido.<\/p>\n\n\n<div class=\"lc-gut-blog-post-timeline\"><div class=\"lc-gut-blog-post-timeline__item\" style=\"--color: #e74c3c;\"><div class=\"lc-gut-blog-post-timeline__item-header\"><div class=\"lc-gut-blog-post-timeline__year\">+16 %<\/div><p class=\"lc-gut-blog-post-timeline__item-heading\">M\u00e1s gasto en el bar que en casa<\/p><\/div><div class=\"lc-gut-blog-post-timeline__item-text\"><p>Los aficionados m\u00e1s fieles incrementan su gasto en alimentaci\u00f3n un +16 % cuando ven el partido en un bar, frente a un +6 % cuando lo siguen desde casa. <em>(Fuente: Worldpanel by Numerator, difundido por Antena 3 Noticias, julio 2026)<\/em><\/p><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-de19576cf5460100d905dd92ca03c857\">C\u00f3mo las redes de franquicia pueden disparar su consumo ante eventos de este tipo<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Mundial dura pocas semanas, pero su <strong>intensidad comercial <\/strong>es real y previsible. Para las <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/restauracion\/\">redes de franquicia de hosteler\u00eda<\/a>, alimentaci\u00f3n o equipamiento deportivo, la clave est\u00e1 en tratar cada partido de la Selecci\u00f3n como un evento planificado, no como una noche m\u00e1s. Los franquiciados que se preparan con antelaci\u00f3n multiplican su resultado respecto a los que abren con normalidad.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--tertiary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--tertiary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--tertiary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 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17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">5 consejos para franquicias ante grandes eventos deportivos<\/h3><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><strong>Dise\u00f1ar una oferta espec\u00edfica para el evento<\/strong>: un men\u00fa o combo cerrado para el partido aumenta el ticket medio y agiliza el servicio durante los 90 minutos.<\/li>\n\n\n\n<li><strong>Reforzar el personal con al menos 24 horas de antelaci\u00f3n<\/strong>: los picos de demanda no se gestionan improvisando; los locales que planifican evitan la p\u00e9rdida de clientes en el momento \u00e1lgido.<\/li>\n\n\n\n<li><strong>Comunicar en redes sociales 48 horas antes<\/strong>: un mensaje sencillo (&#8220;Te esperamos para ver el partido&#8221;) puede marcar la diferencia en ocupaci\u00f3n sin ning\u00fan coste publicitario.<\/li>\n\n\n\n<li><strong>Revisar el stock de productos estrella<\/strong>: cerveza, refrescos, <em>snacks<\/em> y art\u00edculos de <em>merchandising<\/em> deben verificarse antes de cada jornada de competici\u00f3n.<\/li>\n\n\n\n<li><strong>Activar una mec\u00e1nica de fidelizaci\u00f3n<\/strong>: un sello en la tarjeta de cliente o un descuento para la pr\u00f3xima visita convierte a un consumidor ocasional en un habitual m\u00e1s all\u00e1 del campeonato.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s all\u00e1 del Mundial, las redes que desarrollan el <strong>reflejo de activar sus locales ante grandes eventos deportivos<\/strong>, culturales o estacionales construyen una ventaja operativa duradera. Las pr\u00f3ximas semanas del campeonato ofrecen el escenario ideal para poner a prueba este tipo de protocolos y trasladar los resultados a toda la red.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando rueda el bal\u00f3n, tambi\u00e9n rueda el dinero. Los establecimientos que retransmiten los encuentros del Mundial registran hasta un +30 % de facturaci\u00f3n en los d\u00edas de partido, seg\u00fan la patronal Hosteler\u00eda de Espa\u00f1a. Si la Selecci\u00f3n llega a la final, el impacto acumulado para el sector podr\u00eda superar los 130 millones de euros adicionales. [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1805145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"El Mundial dispara la facturaci\u00f3n de bares y negocios en Espa\u00f1a","_seopress_titles_desc":"Los bares con pantallas aumentan hasta un +30 % su facturaci\u00f3n durante los partidos de Espa\u00f1a. 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