{"id":1764639,"date":"2026-06-08T12:04:35","date_gmt":"2026-06-08T10:04:35","guid":{"rendered":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-colchones-camas\/"},"modified":"2026-06-08T12:20:03","modified_gmt":"2026-06-08T10:20:03","slug":"como-abrir-una-tienda-de-colchones-o-camas-en-espana-en-currentyear-guia-completa-para-emprendedores","status":"publish","type":"post","link":"https:\/\/lexpress-franchise.com\/es\/articulos\/abrir-tienda-colchones-camas\/","title":{"rendered":"C\u00f3mo abrir una tienda de colchones o camas en Espa\u00f1a en 2026: gu\u00eda completa"},"content":{"rendered":"\n<p><strong>Abrir una tienda de colchones en Espa\u00f1a en 2026 es una apuesta con base real: el descanso es una necesidad recurrente, los consumidores reemplazan su colch\u00f3n cada 8-10 a\u00f1os y el auge de los modelos <em>premium<\/em> ha elevado el ticket medio de compra. Esta gu\u00eda completa te explica los requisitos legales, los costes de inversi\u00f3n, los productos m\u00e1s rentables y las <a href=\"https:\/\/lexpress-franchise.com\/es\/nuestras-franquicias\/\">franquicias disponibles para emprender<\/a> en el sector del descanso.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-4b8af5c64ce1a3a6c764dd7d9c86846e\">\u00bfC\u00f3mo est\u00e1 el mercado de colchones y camas en Espa\u00f1a en 2026?<\/h2>\n\n\n\n<p>El <strong>sector del descanso en Espa\u00f1a<\/strong> combina una demanda estructural (todo hogar renueva su equipamiento de cama cada d\u00e9cada aproximadamente) con una creciente <strong>concienciaci\u00f3n sobre la importancia del sue\u00f1o<\/strong> para la salud. El resultado es un mercado estable, resistente a las crisis y con una tendencia al alza del segmento <em>premium<\/em>. Los consumidores espa\u00f1oles destinan <strong>cada vez m\u00e1s presupuesto<\/strong> a mejorar la calidad de su descanso, lo que ha impulsado las ventas de colchones de alta gama, almohadas ergon\u00f3micas y somieres articulados.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--tertiary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--tertiary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--tertiary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 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32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">Productos que puede vender una tienda de colchones<\/h3><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<p>El mix de producto es clave para el margen y la diferenciaci\u00f3n. Una tienda especializada puede trabajar con todas estas categor\u00edas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Colchones de diferentes gamas<\/strong>: entrada (espuma b\u00e1sica), gama media (viscoel\u00e1stica) y <em>premium<\/em> (l\u00e1tex natural, tecnolog\u00eda 3D, termorregulaci\u00f3n).<\/li>\n\n\n\n<li><strong>Bases, somieres y canap\u00e9s<\/strong>: somier de l\u00e1minas, base tapizada, canap\u00e9 abatible, canap\u00e9 con cajones. El canap\u00e9 es especialmente rentable por su margen y por su complementariedad con el colch\u00f3n.<\/li>\n\n\n\n<li><strong>Camas articuladas<\/strong>: con motor el\u00e9ctrico y posiciones programables. Segmento en crecimiento gracias al envejecimiento de la poblaci\u00f3n y a los beneficios terap\u00e9uticos documentados.<\/li>\n\n\n\n<li><strong>Almohadas y complementos de descanso<\/strong>: almohadas ergon\u00f3micas y cervicales, protectores de colch\u00f3n, n\u00f3rdicos y rellenos.<\/li>\n\n\n\n<li><strong>Ropa de cama y accesorios<\/strong>: s\u00e1banas, fundas n\u00f3rdicas, colchas, cojines decorativos. Categor\u00eda de alta rotaci\u00f3n y compra impulsiva que mejora el ticket medio.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h3 class=\"wp-block-heading\">Tendencias de consumo de colchones<\/h3>\n\n\n\n<p>Las tendencias m\u00e1s relevantes en 2026 son el inter\u00e9s creciente por los <strong>colchones personalizados<\/strong> seg\u00fan el perfil del durmiente (posici\u00f3n, peso, temperatura corporal), el <strong>auge de las marcas <em>direct-to-consumer<\/em> online<\/strong> que han educado al mercado y generado demanda de prueba en tienda, y la valoraci\u00f3n de los <strong>materiales naturales y sostenibles<\/strong>. La <strong>competencia del canal online<\/strong> es real, pero crea una oportunidad para el comercio f\u00edsico: el cliente investiga en Internet y cierra la compra en tienda, donde puede <strong>probar el producto<\/strong> y recibir asesoramiento personalizado.<\/p>\n\n\n<div class=\"lc-gut-blog-post-stats\"><div class=\"lc-gut-blog-post-stats__item\"><div class=\"lc-gut-blog-post-stats__content\"><div class=\"lc-gut-blog-post-stats__number-wrapper\"><span class=\"lc-gut-blog-post-stats__number\" style=\"color: var(--primary);\">8-10<\/span><\/div><div class=\"lc-gut-blog-post-stats__text-wrapper\"><p class=\"lc-gut-blog-post-stats__text\">Es la media de a\u00f1os de renovaci\u00f3n de un colch\u00f3n en Espa\u00f1a. Esta periodicidad garantiza una demanda recurrente y predecible para las tiendas especializadas.<\/p><\/div><\/div><div class=\"lc-gut-blog-post-stats__image-wrapper\"><img decoding=\"async\" class=\"lc-gut-blog-post-stats__image\" src=\"\/wp-content\/uploads\/2025\/08\/2cc7581fe8eaafe8c0787403cad27a5cede7f9a6.png\" alt=\"Stats illustration\" \/><\/div><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-7550f3395d8fe50b837111a7c6ba92c4\">Requisitos para abrir una tienda de colchones en Espa\u00f1a en 2026 paso a paso<\/h2>\n\n\n\n<p>Abrir una tienda de colchones es una actividad de comercio minorista sin requisitos de titulaci\u00f3n espec\u00edfica. El proceso de constituci\u00f3n y puesta en marcha es relativamente accesible, aunque conviene recorrer cada etapa de forma ordenada para evitar demoras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Elegir la forma jur\u00eddica del negocio<\/h3>\n\n\n\n<p>La decisi\u00f3n m\u00e1s habitual es entre el alta como aut\u00f3nomo (trabajador por cuenta propia en el <strong>RETA<\/strong>) o la <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/como-crear-una-sociedad-limitada-por-1e\/\">constituci\u00f3n de una <strong>Sociedad Limitada (SL)<\/strong><\/a>. El aut\u00f3nomo es m\u00e1s sencillo de gestionar y permite arrancar con menores costes iniciales; la SL limita la responsabilidad patrimonial personal y puede ser fiscalmente m\u00e1s eficiente a partir de ciertos niveles de beneficio. Ambas formas pueden tramitarse a trav\u00e9s del <a href=\"https:\/\/administracion.gob.es\/pag_Home\/Tramites\/miEmpresaEnTramites\/Iniciativas\/CIRCE.html\">sistema <strong>CIRCE<\/strong> del portal administracion.gob.es<\/a>, que act\u00faa como ventanilla \u00fanica electr\u00f3nica y coordina todos los tr\u00e1mites necesarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Licencias y tr\u00e1mites necesarios<\/h3>\n\n\n\n<p>Una tienda de colchones se encuadra en el comercio minorista de art\u00edculos para el hogar. Para abrir un establecimiento f\u00edsico necesitar\u00e1s la <strong>licencia de apertura y actividad<\/strong> (o la comunicaci\u00f3n responsable equivalente, seg\u00fan el municipio) ante el ayuntamiento correspondiente. Si el local requiere obras de acondicionamiento, tambi\u00e9n necesitar\u00e1s una <strong>licencia de obras menor<\/strong>. El alta censal ante la <strong>Agencia Tributaria (AEAT)<\/strong> (modelo 036 o 037) en el ep\u00edgrafe del IAE de comercio minorista de art\u00edculos de hogar es obligatoria antes del inicio de la actividad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Seguros recomendables para la actividad<\/h3>\n\n\n\n<p>Para una tienda de colchones, los seguros m\u00e1s relevantes son el <strong>seguro multirriesgo de comercio<\/strong> (cubre da\u00f1os al local, robo, responsabilidad civil frente a clientes y p\u00e9rdida de beneficios por siniestro), el <strong>seguro de responsabilidad civil general<\/strong> y, si se ofrece servicio de entrega e instalaci\u00f3n a domicilio, un seguro espec\u00edfico para el transporte de mercanc\u00edas. Si hay empleados, el seguro de accidentes de trabajo es obligatorio. El coste orientativo de un seguro multirriesgo para una tienda de descanso de tama\u00f1o medio ronda los <strong>100-300 euros al mes<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Normativa de consumo y garant\u00edas<\/h3>\n\n\n\n<p>El colch\u00f3n es un bien de consumo sujeto a la normativa de garant\u00edas del <a href=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/06\/boe-a-2007-20555-consolidado-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Real Decreto Legislativo 1\/2007<\/strong> (Ley General para la Defensa de los Consumidores y Usuarios)<\/a>. La garant\u00eda m\u00ednima legal para productos nuevos es de <strong>dos a\u00f1os<\/strong>. El vendedor es responsable de los defectos de conformidad que se manifiesten en ese per\u00edodo. Muchos fabricantes ofrecen garant\u00edas adicionales (5, 10 o incluso 20 a\u00f1os en algunos productos <em>premium<\/em>) que se gestionan directamente entre el fabricante y el cliente. Es imprescindible informar al cliente de estas condiciones antes de la compra, y documentarlas correctamente en la factura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Elaborar un plan de negocio para una tienda de colchones<\/h3>\n\n\n\n<p>El <a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/como-crear-un-plan-de-negocio\/\">plan de negocio<\/a> debe incluir un <strong>an\u00e1lisis de la demanda en tu zona<\/strong> (demograf\u00eda, nivel de renta, densidad de hogares, tasa de rotaci\u00f3n residencial), un <strong>estudio de la competencia local<\/strong> (n\u00famero de tiendas especializadas, grandes superficies con secci\u00f3n de descanso, presencia de franquicias) y la <strong>definici\u00f3n del p\u00fablico objetivo<\/strong> (familias con ni\u00f1os, mayores que priorizan el confort, j\u00f3venes que acaban de independizarse). La <strong>previsi\u00f3n de ingresos y gastos<\/strong> a tres a\u00f1os debe contemplar la marcada estacionalidad del sector, con picos en enero (rebajas), primavera y septiembre (vuelta a la rutina).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. C\u00f3mo elegir la ubicaci\u00f3n ideal<\/h3>\n\n\n\n<p>La tienda de colchones no depende del tr\u00e1fico de paso como una cafeter\u00eda o una peluquer\u00eda: el cliente <strong>viene con intenci\u00f3n de compra declarada<\/strong>. Por eso, la <strong>visibilidad desde la calle<\/strong>, el <strong>aparcamiento<\/strong> (esencial, pues el colch\u00f3n es un art\u00edculo de compra reflexiva que se planifica) y la accesibilidad para veh\u00edculos de entrega pesan m\u00e1s que la ubicaci\u00f3n en zona de alta afluencia peatonal.<\/p>\n\n\n\n<p>Los <strong>centros urbanos y calles comerciales<\/strong> aportan visibilidad de marca, pero sus alquileres son elevados para la superficie necesaria (m\u00ednimo 100-150 m\u00b2). Los <strong>pol\u00edgonos comerciales y parques de medianas superficies<\/strong> ofrecen mejor relaci\u00f3n precio\/metro cuadrado, aparcamiento gratuito y una clientela que llega con predisposici\u00f3n a la compra de art\u00edculos para el hogar. El <strong>tama\u00f1o recomendado<\/strong> es de entre <strong>100 y 200 m\u00b2<\/strong> para poder exponer adecuadamente la gama de colchones y bases sin que la tienda resulte abarrotada.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 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class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">Abastecimiento de materias primas y proveedores<\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">Las tiendas independientes trabajan habitualmente con <strong>distribuidores multimarca<\/strong> que les permiten acceder a la gama de varios fabricantes sin compromisos de exclusividad. Negociar con los proveedores condiciones de pago a 60-90 d\u00edas es clave para gestionar bien la tesorer\u00eda, dado que el stock de exposici\u00f3n en una tienda de colchones puede representar entre <strong>30.000 y 60.000 euros<\/strong> de capital inmovilizado.<\/p><\/div>\n\n\n<h3 class=\"wp-block-heading\">7. Estrategias de marketing para una tienda de colchones<\/h3>\n\n\n\n<p>El <strong>SEO local y Google Business Profile<\/strong> son prioritarios: cuando alguien busca &#8220;tienda de colchones en [ciudad]&#8221;, el negocio debe aparecer entre los primeros resultados. La <strong>publicidad digital geolocalizada<\/strong> (Google Ads por radio geogr\u00e1fico, Meta Ads con segmentaci\u00f3n por reci\u00e9n mudados o remodelaci\u00f3n de hogar) permite captar clientes con intenci\u00f3n de compra en un radio concreto.<\/p>\n\n\n\n<p>Las <strong>redes sociales<\/strong> generan confianza cuando se usan para mostrar el proceso de fabricaci\u00f3n de los productos, los testimonios de clientes satisfechos y los consejos de expertos en descanso. Las <strong>promociones estacionales<\/strong> (rebajas de enero, campa\u00f1a de verano, Black Friday) concentran un porcentaje elevado de la facturaci\u00f3n anual y deben planificarse con meses de antelaci\u00f3n. Por \u00faltimo, los acuerdos con <strong>inmobiliarias y promotoras<\/strong> (para ofrecer equipamiento de descanso a compradores de obra nueva) y con <strong>hoteles en reforma<\/strong> son una palanca de crecimiento a menudo infrautilizada en el sector.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--primary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--primary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--primary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 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40.8358 31.2405 40.6923C31.6269 40.5488 31.9851 40.48 32.2197 40.48V38.48ZM29.0474 39.662L25.8874 42.382L27.1921 43.8978L30.3521 41.1778L29.0474 39.662ZM25.8899 42.3798C24.8867 43.2376 23.1746 43.2437 22.1442 42.3753L20.8553 43.9045C22.6249 45.3961 25.4328 45.4021 27.1896 43.8999L25.8899 42.3798ZM22.1521 42.382L18.9922 39.662L17.6874 41.1778L20.8474 43.8978L22.1521 42.382ZM18.9947 39.6642C18.5787 39.3037 18.0339 39.0159 17.5047 38.8182C16.9755 38.6205 16.3738 38.48 15.8198 38.48V40.48C16.0657 40.48 16.4241 40.5495 16.8048 40.6917C17.1856 40.834 17.5008 41.0161 17.6849 41.1756L18.9947 39.6642ZM15.8198 38.48H12.3597V40.48H15.8198V38.48ZM12.3597 38.48C10.792 38.48 9.49976 37.1878 9.49976 35.6201H7.49976C7.49976 38.2924 9.6875 40.48 12.3597 40.48V38.48ZM9.49976 35.6201V32.1999H7.49976V35.6201H9.49976ZM9.49976 32.1999C9.49976 31.6539 9.35826 31.0572 9.16508 30.5353C8.9714 30.0121 8.69178 29.4723 8.348 29.0598L6.81156 30.3401C6.96777 30.5276 7.14815 30.8478 7.28945 31.2296C7.43127 31.6127 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23.3064L33.8025 23.9735ZM31.0798 20.2H27.3398V22.2H31.0798V20.2ZM27.3398 20.2C27.3373 20.2 27.3416 20.1997 27.3504 20.2035C27.359 20.2074 27.3692 20.2142 27.3782 20.2243C27.3876 20.235 27.3914 20.2444 27.3923 20.2472C27.3932 20.2503 27.3881 20.2367 27.3925 20.2005L25.407 19.9598C25.2548 21.2156 26.1799 22.2 27.3398 22.2V20.2ZM27.3882 20.2317L27.8482 17.2317L25.8713 16.9286L25.4113 19.9286L27.3882 20.2317ZM27.8375 17.2897C28.1304 15.9229 27.2511 14.5031 25.956 14.0714L25.3235 15.9688C25.7084 16.0971 25.949 16.5575 25.8819 16.8706L27.8375 17.2897ZM25.9937 14.0848C25.3555 13.8433 24.6881 13.9027 24.1473 14.0902C23.612 14.2757 23.0868 14.6256 22.7523 15.1185L24.4072 16.2415C24.4528 16.1744 24.5875 16.0543 24.8023 15.9799C25.0114 15.9074 25.1841 15.9169 25.2859 15.9554L25.9937 14.0848ZM22.7504 15.1213L18.9104 20.8212L20.5691 21.9387L24.4091 16.2387L22.7504 15.1213ZM15.9998 29.6399V20.48H13.9998V29.6399H15.9998ZM15.9998 20.48C15.9998 20.2144 16.0287 20.0485 16.0604 19.9495C16.0888 19.8605 16.1152 19.837 16.121 19.8316C16.1424 19.812 16.2914 19.7 16.8798 19.7V17.7C16.1482 17.7 15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><span class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">LEER TAMBI\u00c9N<\/span><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/quiero-montar-un-negocio-pero-no-se-de-que-ideas\/\">Quiero montar un negocio, pero no s\u00e9 de qu\u00e9: 10 ideas para empezar en 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/lexpress-franchise.com\/es\/articulos\/cuanto-dinero-se-necesita-para-abrir-un-negocio-en-espana\/\">\u00bfCu\u00e1nto dinero se necesita para abrir un negocio en Espa\u00f1a en 2026? Gu\u00eda de precios<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-ff2214b29a7aeeac34fd52ec63933965\">\u00bfSe puede abrir una franquicia de colchones y descanso?<\/h2>\n\n\n\n<p>S\u00ed. El sector del descanso cuenta con <strong>varias redes de franquicia activas en Espa\u00f1a<\/strong>, lo que permite al emprendedor arrancar con una marca reconocida, acceso a productos en condiciones preferenciales y soporte de la central en marketing, formaci\u00f3n y operativa. <\/p>\n\n\n\n<p>La inversi\u00f3n media en una franquicia de colchones oscila entre <strong>45.000 y 80.000 euros<\/strong>, dependiendo de la red y del estado del local. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Emma <\/h3>\n\n\n\n<p><strong>Emma<\/strong>, fundada en 2015 en Fr\u00e1ncfort (Alemania), est\u00e1 presente en m\u00e1s de <strong>35 pa\u00edses<\/strong> con m\u00e1s de <strong>12 millones de clientes<\/strong>. La red opera un modelo omnicanal que combina <em>ecommerce<\/em>, tiendas propias y distribuci\u00f3n a trav\u00e9s de franquiciados, lo que permite a los socios beneficiarse de una demanda preexistente antes de que el cliente entre por la puerta.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6a26ebf516a9f\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/07\/franchise-emma-sleep-20-2-360x240.jpg\" class=\"lf-gut-franchise-image\" alt=\"EMMA\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2025\/06\/logo-emma-sleep-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">EMMA<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Expertos del sue\u00f1o EMMA<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Construcci\u00f3n y Reformas                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>6 Locales                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Capital propio: 80.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/emma\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1764639\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<p>La red cuenta actualmente con <strong>6 locales en Espa\u00f1a<\/strong> y ha anunciado un objetivo de llegar a <strong>30 franquicias<\/strong> en el mercado espa\u00f1ol. El perfil buscado no requiere experiencia previa en el sector del descanso: Emma ofrece formaci\u00f3n completa en productos, t\u00e9cnicas de venta y operativa de tienda.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Bed&#8217;s<\/h3>\n\n\n\n<p>Bed&#8217;s es la cadena de tiendas especializadas en descanso con mayor presencia en Espa\u00f1a: m\u00e1s de <strong>240 puntos de venta<\/strong> y m\u00e1s de <strong>40 a\u00f1os de trayectoria<\/strong> desde su primera apertura en 1985. Pertenece al <strong>Grupo Pikolin<\/strong>, uno de los principales fabricantes europeos de colchones, lo que garantiza a sus franquiciados acceso directo a un cat\u00e1logo amplio con productos exclusivos de fabricaci\u00f3n propia.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 41.1756L29.6998 40.4199ZM26.5397 43.1399L27.1896 43.8999L27.1921 43.8978L26.5397 43.1399ZM21.4998 43.1399L20.8474 43.8978L20.8553 43.9045L21.4998 43.1399ZM18.3398 40.4199L17.6849 41.1756L17.6874 41.1778L18.3398 40.4199ZM7.57978 29.6999L8.34803 29.0597L8.34206 29.0527L7.57978 29.6999ZM4.87977 26.52L4.11427 27.1635L4.11748 27.1672L4.87977 26.52ZM4.87977 21.52L4.11747 20.8728L4.11428 20.8766L4.87977 21.52ZM7.57978 18.3401L8.3421 18.9873L8.348 18.9803L7.57978 18.3401ZM18.3398 7.62011L17.6874 6.86223L17.6849 6.86442L18.3398 7.62011ZM22.6797 31.88L23.3869 31.1729L23.3416 31.1276L23.291 31.0886L22.6797 31.88ZM30.6198 30.4801L29.6694 30.1688L29.6583 30.2028L29.6496 30.2375L30.6198 30.4801ZM32.8597 23.64L31.917 23.3064L31.9131 23.3175L31.9094 23.3288L32.8597 23.64ZM26.3998 20.0802L25.4113 19.9286L25.4089 19.9442L25.407 19.9598L26.3998 20.0802ZM26.8597 17.0802L25.8819 16.8706L25.8758 16.8995L25.8713 16.9286L26.8597 17.0802ZM25.6398 15.0201L25.2859 15.9554L25.3046 15.9625L25.3235 15.9688L25.6398 15.0201ZM23.5798 15.68L22.7523 15.1185L22.7504 15.1213L23.5798 15.68ZM22.1496 5.65993C23.1528 4.80216 24.8649 4.79607 25.8953 5.66452L27.1842 4.13526C25.4146 2.64371 22.6067 2.63762 20.8499 4.13986L22.1496 5.65993ZM25.8873 5.65777L29.0474 8.37799L30.3522 6.86223L27.1921 4.14201L25.8873 5.65777ZM29.0448 8.3758C29.4608 8.73632 30.0056 9.02413 30.5348 9.22184C31.064 9.41956 31.6657 9.56005 32.2197 9.56005V7.56005C31.9738 7.56005 31.6155 7.49056 31.2347 7.34832C30.8539 7.20605 30.5387 7.0239 30.3547 6.86442L29.0448 8.3758ZM32.2197 9.56005H35.6198V7.56005H32.2197V9.56005ZM35.6198 9.56005C37.1875 9.56005 38.4797 10.8522 38.4797 12.4199H40.4797C40.4797 9.74759 38.292 7.56005 35.6198 7.56005V9.56005ZM38.4797 12.4199V15.8201H40.4797V12.4199H38.4797ZM38.4797 15.8201C38.4797 16.3655 38.6209 16.9672 38.8174 17.4959C39.0139 18.0247 39.3014 18.5765 39.6641 18.995L41.1754 17.6851C41.0181 17.5036 40.8356 17.1854 40.6921 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32.2197 40.48V38.48ZM29.0474 39.662L25.8874 42.382L27.1921 43.8978L30.3521 41.1778L29.0474 39.662ZM25.8899 42.3798C24.8867 43.2376 23.1746 43.2437 22.1442 42.3753L20.8553 43.9045C22.6249 45.3961 25.4328 45.4021 27.1896 43.8999L25.8899 42.3798ZM22.1521 42.382L18.9922 39.662L17.6874 41.1778L20.8474 43.8978L22.1521 42.382ZM18.9947 39.6642C18.5787 39.3037 18.0339 39.0159 17.5047 38.8182C16.9755 38.6205 16.3738 38.48 15.8198 38.48V40.48C16.0657 40.48 16.4241 40.5495 16.8048 40.6917C17.1856 40.834 17.5008 41.0161 17.6849 41.1756L18.9947 39.6642ZM15.8198 38.48H12.3597V40.48H15.8198V38.48ZM12.3597 38.48C10.792 38.48 9.49976 37.1878 9.49976 35.6201H7.49976C7.49976 38.2924 9.6875 40.48 12.3597 40.48V38.48ZM9.49976 35.6201V32.1999H7.49976V35.6201H9.49976ZM9.49976 32.1999C9.49976 31.6539 9.35826 31.0572 9.16508 30.5353C8.9714 30.0121 8.69178 29.4723 8.348 29.0598L6.81156 30.3401C6.96777 30.5276 7.14815 30.8478 7.28945 31.2296C7.43127 31.6127 7.49976 31.966 7.49976 32.1999H9.49976ZM8.34206 29.0527L5.64205 25.8728L4.11748 27.1672L6.81749 30.3472L8.34206 29.0527ZM5.64525 25.8766C4.79794 24.8685 4.79794 23.1715 5.64525 22.1635L4.11428 20.8766C2.64159 22.6285 2.64159 25.4115 4.11428 27.1635L5.64525 25.8766ZM5.64205 22.1672L8.34206 18.9873L6.81749 17.6928L4.11748 20.8728L5.64205 22.1672ZM8.348 18.9803C8.69178 18.5677 8.9714 18.028 9.16508 17.5047C9.35826 16.9828 9.49976 16.3861 9.49976 15.8401H7.49976C7.49976 16.074 7.43127 16.4273 7.28945 16.8104C7.14815 17.1922 6.96777 17.5124 6.81156 17.6999L8.348 18.9803ZM9.49976 15.8401V12.4199H7.49976V15.8401H9.49976ZM9.49976 12.4199C9.49976 10.8522 10.792 9.56005 12.3597 9.56005V7.56005C9.6875 7.56005 7.49976 9.74759 7.49976 12.4199H9.49976ZM12.3597 9.56005H15.8198V7.56005H12.3597V9.56005ZM15.8198 9.56005C16.3651 9.56005 16.9669 9.4189 17.4956 9.22247C18.0244 9.02599 18.5762 8.7385 18.9947 8.3758L17.6849 6.86442C17.5034 7.02171 17.1852 7.2042 16.799 7.34769C16.4127 7.49123 16.0544 7.56005 15.8198 7.56005V9.56005ZM18.9922 8.37798L22.1522 5.65777L20.8474 4.14202L17.6874 6.86224L18.9922 8.37798ZM19.1685 30.4314L22.0685 32.6714L23.291 31.0886L20.3911 28.8486L19.1685 30.4314ZM21.9726 32.5871C22.3408 32.9552 22.8395 33.1544 23.2304 33.2648C23.645 33.3819 24.0864 33.44 24.4598 33.44V31.44C24.2731 31.44 24.0145 31.4081 23.7741 31.3401C23.6565 31.3069 23.5592 31.2695 23.4859 31.233C23.4093 31.1948 23.3839 31.1699 23.3869 31.1729L21.9726 32.5871ZM24.4598 33.44H27.9998V31.44H24.4598V33.44ZM27.9998 33.44C28.799 33.44 29.5865 33.1456 30.2139 32.6881C30.842 32.2301 31.3818 31.5549 31.5899 30.7226L29.6496 30.2375C29.5777 30.5252 29.3675 30.83 29.0356 31.072C28.7031 31.3145 28.3205 31.44 27.9998 31.44V33.44ZM31.5701 30.7913L33.8101 23.9512L31.9094 23.3288L29.6694 30.1688L31.5701 30.7913ZM33.8025 23.9735C34.1312 23.0445 34.0165 22.0828 33.4742 21.3419C32.9352 20.6053 32.0571 20.2 31.0798 20.2V22.2C31.5024 22.2 31.7444 22.3647 31.8603 22.5231C31.973 22.6772 32.0483 22.9354 31.917 23.3064L33.8025 23.9735ZM31.0798 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32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">\u00bfCu\u00e1nto cuesta abrir un Bed&#8217;s?<\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">Las condiciones de inversi\u00f3n para una <a href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/beds\/\">franquicia Bed&#8217;s<\/a> son: local de aproximadamente <strong>150 m\u00b2<\/strong> en zona comercial con un m\u00ednimo de <strong>20.000 habitantes<\/strong> de poblaci\u00f3n, coste de adecuaci\u00f3n con obra menor de <strong>45.000 euros<\/strong> m\u00e1s <strong>3.000 euros<\/strong> de proyecto de imagen, royalty del <strong>5 % sobre ventas<\/strong> (sin IVA) y contrato de <strong>5 a\u00f1os<\/strong> prorrogables. La central proporciona formaci\u00f3n continua, soporte en marketing local y campa\u00f1as nacionales de comunicaci\u00f3n.<\/p><\/div>\n\n\n<p>Las condiciones de inversi\u00f3n para un franquiciado Bed&#8217;s son: local de aproximadamente <strong>150 m\u00b2<\/strong> en zona comercial con un m\u00ednimo de <strong>20.000 habitantes<\/strong> de poblaci\u00f3n, coste de adecuaci\u00f3n con obra menor de <strong>45.000 euros<\/strong> m\u00e1s <strong>3.000 euros<\/strong> de proyecto de imagen, royalty del <strong>5 % sobre ventas<\/strong> (sin IVA) y contrato de <strong>5 a\u00f1os<\/strong> prorrogables. La central proporciona formaci\u00f3n continua, soporte en marketing local y campa\u00f1as nacionales de comunicaci\u00f3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Mubak<\/h3>\n\n\n\n<p>Mubak es una cadena espa\u00f1ola que combina la venta de productos de descanso (camas, cabeceros y colchones) con un cat\u00e1logo m\u00e1s amplio de <strong>muebles para el hogar<\/strong>. Este modelo h\u00edbrido permite al franquiciado diversificar los ingresos m\u00e1s all\u00e1 del sector del descanso estricto, con categor\u00edas de mayor frecuencia de compra como el mobiliario de sal\u00f3n, dormitorio y juvenil.<\/p>\n\n\n\n<p>Cabe se\u00f1alar que el mercado del descanso en Espa\u00f1a se superpone cada vez m\u00e1s con el de los grandes distribuidores de muebles. Cadenas como <strong>Muebles Tuco<\/strong>, con m\u00e1s de <strong>62 locales<\/strong> en Espa\u00f1a y una inversi\u00f3n desde <strong>70.000 euros de capital propio<\/strong>, han incorporado secciones de descanso con colchones, somieres y ropa de cama dentro de sus tiendas de mobiliario. Para el emprendedor, esto significa que la competencia no proviene solo de las tiendas especializadas, sino tambi\u00e9n de estos operadores generalistas del hogar que aprovechan la visita de un cliente que est\u00e1 equipando toda su vivienda.<\/p>\n\n\n        <div class=\"lf-gut-franchise-slider-wrapper\" data-slider-id=\"lf-gut-franchise-slider-6a26ebf5173cd\">\n            <div class=\"lf-gut-franchise-slider swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide lf-gut-franchise-card\">\n                            <div class=\"lf-gut-franchise-image-wrapper\">\n                                <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/02\/imagen-bckg-tuco-360x240.png\" class=\"lf-gut-franchise-image\" alt=\"MUEBLES TUCO\">\n                                                                    <div class=\"lf-gut-franchise-logo-center\">\n                                        <img decoding=\"async\" src=\"https:\/\/lexpress-franchise.com\/wp-content\/uploads\/2026\/01\/logo-franquicia-tuco-150x150.png\" alt=\"Logo\">\n                                    <\/div>\n                                                            <\/div>\n                            <div class=\"lf-gut-franchise-content\">\n                                <div class=\"lf-gut-franchise-title-content\">\n                                    <div>\n                                        <p class=\"lf-gut-franchise-title\">MUEBLES TUCO<\/p>\n                                        <p class=\"lf-gut-franchise-tag-line\">Venta de mobiliario y decoraci\u00f3n.<\/p>\n                                    <\/div>\n                                    <ul class=\"lf-gut-franchise-info-list\">\n                                        <li data-field=\"category\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M12.5852 21.9314H4.92807C3.01378 21.9314 2.05664 20.9355 2.05664 18.9438V10.9771C2.05664 8.98542 3.01378 7.98957 4.92807 7.98957M12.5852 21.9314C10.6709 21.9314 9.71378 20.9355 9.71378 18.9438M12.5852 21.9314H18.3281C20.2424 21.9314 21.1995 20.9355 21.1995 18.9438V5.00205C21.1995 3.01037 20.2424 2.01453 18.3281 2.01453H12.5852C10.6709 2.01453 9.71378 3.01037 9.71378 5.00205M4.92807 7.98957H9.71378M4.92807 7.98957V5.99789C4.92807 4.90247 5.7895 4.00621 6.84235 4.00621H9.81905C9.74248 4.30496 9.71378 4.63359 9.71378 5.00205M9.71378 7.98957V18.9438M9.71378 7.98957V5.00205M9.71378 18.9438V5.00205M13.5424 7.98957V12.9688M17.3709 7.98957V12.9688M5.88521 12.9688V16.9521M16.4138 16.9521H14.4995C13.9731 16.9521 13.5424 17.4003 13.5424 17.948V21.9314H17.3709V17.948C17.3709 17.4003 16.9402 16.9521 16.4138 16.9521Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-miterlimit=\"10\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Construcci\u00f3n y Reformas                                        <\/li>\n                                        <li data-field=\"locations\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"22\" viewBox=\"0 0 19 22\" fill=\"none\"><path d=\"M9.62821 12.2473C11.2775 12.2473 12.6145 10.8563 12.6145 9.14032C12.6145 7.42435 11.2775 6.03329 9.62821 6.03329C7.97893 6.03329 6.64192 7.42435 6.64192 9.14032C6.64192 10.8563 7.97893 12.2473 9.62821 12.2473Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><path d=\"M1.60735 7.32788C3.49292 -1.29611 15.7731 -1.28615 17.6491 7.33784C18.7498 12.3967 15.7252 16.6788 13.0739 19.3278C11.1501 21.2597 8.10635 21.2597 6.17292 19.3278C3.53121 16.6788 0.506638 12.3868 1.60735 7.32788Z\" stroke=\"#E53B12\" stroke-width=\"1.5\"><\/path><\/svg> <\/span>62 locales                                        <\/li>\n                                        <li data-field=\"contribution\">\n                                            <span class=\"lf-gut-icon\"><?xml version=\"1.0\" encoding=\"UTF-8\"?> <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"25\" viewBox=\"0 0 24 25\" fill=\"none\"><path d=\"M2.05664 9.19308H21.1995M5.88521 17.1598H7.7995M10.1924 17.1598H14.0209M6.30635 4.21387H16.9402C20.3476 4.21387 21.1995 5.09021 21.1995 8.58561V16.7615C21.1995 20.2569 20.3476 21.1332 16.9498 21.1332H6.30635C2.9085 21.1432 2.05664 20.2668 2.05664 16.7714V8.58561C2.05664 5.09021 2.9085 4.21387 6.30635 4.21387Z\" stroke=\"#E53B12\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg> <\/span>Capital propio: 70.000&nbsp;\u20ac                                        <\/li>\n                                                                            <\/ul>\n                                <\/div>\n                                <a class=\"lf-gut-franchise-button\" href=\"https:\/\/lexpress-franchise.com\/es\/franquicia\/muebles-tuco\/?demandedocumentation=1&#038;utm_source=media&#038;utm_campaign=cta-slider&#038;utm_medium=https:\/\/lexpress-franchise.com\/es\/?p=1764639\">\u00a1quiero m\u00e1s informaci\u00f3n!<\/a>\n                            <\/div>\n                        <\/div>\n                                                        <\/div>\n            <\/div>\n            <div class=\"lf-gut-franchise-slider-nav\">\n                <div class=\"swiper-button-prev\"><\/div>\n                <div class=\"swiper-button-next\"><\/div>\n            <\/div>\n        <\/div>\n        \n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-43a1163aea1893367685f91fa4e9d963\">\u00bfCu\u00e1nto cuesta abrir una tienda de colchones o camas?<\/h2>\n\n\n\n<p>La inversi\u00f3n necesaria var\u00eda principalmente en funci\u00f3n del tama\u00f1o del local, el estado en que se entregue y la gama de productos de exposici\u00f3n que se quiera ofrecer. A continuaci\u00f3n, las principales partidas de gasto con rangos orientativos para 2026:<\/p>\n\n\n\n<table id=\"tablepress-516\" class=\"tablepress tablepress-id-516\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\"><strong>Partida de gasto<\/strong><\/th><th class=\"column-2\"><strong>Tienda peque\u00f1a (80-100 m\u00b2)<\/strong><\/th><th class=\"column-3\"><strong>Tienda media (120-180 m\u00b2)<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">Inversi\u00f3n inicial del local (fianza + 1er mes)<\/td><td class=\"column-2\">2.000 \u2013 6.000 \u20ac<\/td><td class=\"column-3\">4.000 \u2013 12.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Costes de acondicionamiento y reforma<\/td><td class=\"column-2\">5.000 \u2013 15.000 \u20ac<\/td><td class=\"column-3\">15.000 \u2013 40.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Mobiliario y equipamiento de tienda (expositores, TPV, se\u00f1al\u00e9tica)<\/td><td class=\"column-2\">3.000 \u2013 8.000 \u20ac<\/td><td class=\"column-3\">8.000 \u2013 20.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">Compra de stock y exposici\u00f3n (colchones, bases, almohadas, complementos)<\/td><td class=\"column-2\">20.000 \u2013 35.000 \u20ac<\/td><td class=\"column-3\">35.000 \u2013 60.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Gastos de personal (primer mes)<\/td><td class=\"column-2\">1.600 \u2013 3.500 \u20ac<\/td><td class=\"column-3\">3.500 \u2013 7.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Marketing y publicidad de lanzamiento<\/td><td class=\"column-2\">1.500 \u2013 4.000 \u20ac<\/td><td class=\"column-3\">3.000 \u2013 8.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">Gastos administrativos, licencias y constituci\u00f3n<\/td><td class=\"column-2\">500 \u2013 2.000 \u20ac<\/td><td class=\"column-3\">500 \u2013 2.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">Capital de reserva recomendado (3-6 meses gastos fijos)<\/td><td class=\"column-2\">8.000 \u2013 20.000 \u20ac<\/td><td class=\"column-3\">15.000 \u2013 35.000 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\"><strong>TOTAL ORIENTATIVO<\/strong><\/td><td class=\"column-2\"><strong>40.000 \u2013 90.000 \u20ac<\/strong><\/td><td class=\"column-3\"><strong>80.000 \u2013 180.000 \u20ac<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-516 from cache -->\n\n\n<p class=\"has-text-align-center\"><em>Estimaciones orientativas para 2026. Los rangos reflejan la diferencia entre un local ya acondicionado y uno que requiere obra integral. Fuentes: C\u00e1maras de Comercio, operadores del sector.<\/em><\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: #ffe066;\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: #ffe066;\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: #ffe066;\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 40.4199L30.3521 41.1778L30.3547 41.1756L29.6998 40.4199ZM26.5397 43.1399L27.1896 43.8999L27.1921 43.8978L26.5397 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22.1499C43.2375 23.153 43.2436 24.8652 42.3751 25.8956L43.9044 27.1845C45.396 25.4149 45.402 22.607 43.8998 20.8501L42.3797 22.1499ZM42.3819 25.8876L39.6619 29.0476L41.1776 30.3523L43.8977 27.1924L42.3819 25.8876ZM39.6641 29.045C39.3035 29.461 39.0157 30.0058 38.818 30.535C38.6203 31.0642 38.4797 31.6659 38.4797 32.22H40.4797C40.4797 31.974 40.5492 31.6157 40.6915 31.2349C40.8338 30.8541 41.0159 30.5389 41.1754 30.3549L39.6641 29.045ZM38.4797 32.22V35.6201H40.4797V32.22H38.4797ZM38.4797 35.6201C38.4797 37.1878 37.1875 38.48 35.6198 38.48V40.48C38.292 40.48 40.4797 38.2924 40.4797 35.6201H38.4797ZM35.6198 38.48H32.2197V40.48H35.6198V38.48ZM32.2197 38.48C31.6744 38.48 31.0726 38.6211 30.544 38.8176C30.0152 39.014 29.4633 39.3015 29.0448 39.6642L30.3547 41.1756C30.5362 41.0183 30.8544 40.8358 31.2405 40.6923C31.6269 40.5488 31.9851 40.48 32.2197 40.48V38.48ZM29.0474 39.662L25.8874 42.382L27.1921 43.8978L30.3521 41.1778L29.0474 39.662ZM25.8899 42.3798C24.8867 43.2376 23.1746 43.2437 22.1442 42.3753L20.8553 43.9045C22.6249 45.3961 25.4328 45.4021 27.1896 43.8999L25.8899 42.3798ZM22.1521 42.382L18.9922 39.662L17.6874 41.1778L20.8474 43.8978L22.1521 42.382ZM18.9947 39.6642C18.5787 39.3037 18.0339 39.0159 17.5047 38.8182C16.9755 38.6205 16.3738 38.48 15.8198 38.48V40.48C16.0657 40.48 16.4241 40.5495 16.8048 40.6917C17.1856 40.834 17.5008 41.0161 17.6849 41.1756L18.9947 39.6642ZM15.8198 38.48H12.3597V40.48H15.8198V38.48ZM12.3597 38.48C10.792 38.48 9.49976 37.1878 9.49976 35.6201H7.49976C7.49976 38.2924 9.6875 40.48 12.3597 40.48V38.48ZM9.49976 35.6201V32.1999H7.49976V35.6201H9.49976ZM9.49976 32.1999C9.49976 31.6539 9.35826 31.0572 9.16508 30.5353C8.9714 30.0121 8.69178 29.4723 8.348 29.0598L6.81156 30.3401C6.96777 30.5276 7.14815 30.8478 7.28945 31.2296C7.43127 31.6127 7.49976 31.966 7.49976 32.1999H9.49976ZM8.34206 29.0527L5.64205 25.8728L4.11748 27.1672L6.81749 30.3472L8.34206 29.0527ZM5.64525 25.8766C4.79794 24.8685 4.79794 23.1715 5.64525 22.1635L4.11428 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30.4314ZM21.9726 32.5871C22.3408 32.9552 22.8395 33.1544 23.2304 33.2648C23.645 33.3819 24.0864 33.44 24.4598 33.44V31.44C24.2731 31.44 24.0145 31.4081 23.7741 31.3401C23.6565 31.3069 23.5592 31.2695 23.4859 31.233C23.4093 31.1948 23.3839 31.1699 23.3869 31.1729L21.9726 32.5871ZM24.4598 33.44H27.9998V31.44H24.4598V33.44ZM27.9998 33.44C28.799 33.44 29.5865 33.1456 30.2139 32.6881C30.842 32.2301 31.3818 31.5549 31.5899 30.7226L29.6496 30.2375C29.5777 30.5252 29.3675 30.83 29.0356 31.072C28.7031 31.3145 28.3205 31.44 27.9998 31.44V33.44ZM31.5701 30.7913L33.8101 23.9512L31.9094 23.3288L29.6694 30.1688L31.5701 30.7913ZM33.8025 23.9735C34.1312 23.0445 34.0165 22.0828 33.4742 21.3419C32.9352 20.6053 32.0571 20.2 31.0798 20.2V22.2C31.5024 22.2 31.7444 22.3647 31.8603 22.5231C31.973 22.6772 32.0483 22.9354 31.917 23.3064L33.8025 23.9735ZM31.0798 20.2H27.3398V22.2H31.0798V20.2ZM27.3398 20.2C27.3373 20.2 27.3416 20.1997 27.3504 20.2035C27.359 20.2074 27.3692 20.2142 27.3782 20.2243C27.3876 20.235 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19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">\u00bfCu\u00e1nta aportaci\u00f3n personal hace falta para abrir una tienda de colchones?<\/h3><p class=\"lf-gut-blog-post-cta-efference__lede\">Las entidades financiadoras habitualmente exigen que el emprendedor aporte al menos el <strong>30 % del presupuesto total<\/strong> con fondos propios. Para un proyecto de <strong>80.000 euros<\/strong>, eso equivale a disponer de <strong>24.000 euros propios<\/strong> antes de solicitar financiaci\u00f3n. A esta inversi\u00f3n se a\u00f1ade un <strong>fondo de maniobra de 3 a 6 meses de gastos fijos<\/strong> para absorber el periodo de arranque antes de alcanzar el punto de equilibrio.<\/p><\/div>\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-272ead0bc8053e195685f16cab5e23ee\">\u00bfEs rentable abrir una tienda de colchones en 2026?<\/h2>\n\n\n\n<p>La tienda de colchones es un negocio con m\u00e1rgenes brutos atractivos, un ticket medio elevado y una tasa de devoluci\u00f3n baja. Su principal reto es el volumen de tr\u00e1fico: los clientes no pasan por una colchoner\u00eda todos los d\u00edas. La clave de la rentabilidad est\u00e1 en captar clientes en el momento de su decisi\u00f3n de compra y cerrar la venta con un ticket medio alto.<\/p>\n\n\n\n<p>El <strong>margen comercial habitual<\/strong> en el sector del descanso oscila entre el <strong>40 y el 60 % sobre el precio de coste<\/strong> en colchones de gama media, con m\u00e1rgenes superiores en complementos (almohadas, protectores, ropa de cama) que pueden superar el <strong>60-70 %<\/strong>. El <strong>ticket medio<\/strong> de una venta de colch\u00f3n m\u00e1s base en una tienda f\u00edsica especializada se sit\u00faa entre <strong>500 y 1.500 euros<\/strong>, con operaciones <em>premium<\/em> (colch\u00f3n + canap\u00e9 + almohadas ergon\u00f3micas) que superan los <strong>2.000-3.000 euros<\/strong>. Con un volumen de 3-6 ventas de equipo completo por semana, una tienda de tama\u00f1o medio puede facturar entre <strong>6.000 y 15.000 euros mensuales<\/strong>.<\/p>\n\n\n\n<p>Los <strong>factores que m\u00e1s influyen en la rentabilidad<\/strong> son la ubicaci\u00f3n y su impacto en el coste de alquiler, el mix de producto (m\u00e1s margen en gama alta y complementos), la capacidad del equipo de venta para identificar las necesidades del cliente y elevar el ticket, y la gesti\u00f3n eficiente del stock de exposici\u00f3n para evitar capital inmovilizado en productos de baja rotaci\u00f3n. El <strong>tiempo estimado para recuperar la inversi\u00f3n<\/strong> en una tienda bien ubicada y gestionada es de entre <strong>3 y 6 a\u00f1os<\/strong>.<\/p>\n\n\n<div class=\"lf-gut-blog-post-cta-efference\" style=\"border-color: var(--tertiary);\"><div class=\"lf-gut-blog-post-cta-efference__icon\" style=\"color: var(--tertiary);\"><svg class=\"icon-thumb-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"35\" height=\"35\" viewBox=\"0 0 48 48\" fill=\"none\" style=\"color: var(--tertiary);\"><path fill=\"currentColor\" d=\"M21.4998 4.89989L20.8499 4.13985L20.8474 4.14202L21.4998 4.89989ZM26.5397 4.89989L27.1922 4.14197L27.1842 4.13526L26.5397 4.89989ZM29.6998 7.62011L30.3547 6.86441L30.3522 6.86223L29.6998 7.62011ZM40.4197 18.3401L41.1776 17.6877L41.1754 17.6851L40.4197 18.3401ZM43.1398 21.5L43.8998 20.8501L43.8977 20.8476L43.1398 21.5ZM43.1398 26.54L43.8977 27.1924L43.9044 27.1845L43.1398 26.54ZM40.4197 29.6999L41.1754 30.3549L41.1776 30.3523L40.4197 29.6999ZM29.6998 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15.3571 17.8179 14.7685 18.3583C14.1585 18.9183 13.9998 19.7102 13.9998 20.48H15.9998ZM16.8798 19.7H17.8198V17.7H16.8798V19.7ZM17.8198 19.7C18.3941 19.7 18.5477 19.8104 18.574 19.8344C18.5776 19.8376 18.6998 19.9386 18.6998 20.48H20.6998C20.6998 19.7014 20.532 18.9123 19.9205 18.3556C19.3318 17.8195 18.5455 17.7 17.8198 17.7V19.7ZM18.6998 20.48V29.6399H20.6998V20.48H18.6998ZM18.6998 29.6399C18.6998 30.1755 18.5805 30.2788 18.5752 30.2838C18.5511 30.3061 18.3996 30.4199 17.8198 30.4199V32.4199C18.56 32.4199 19.3484 32.2937 19.9343 31.751C20.539 31.191 20.6998 30.4043 20.6998 29.6399H18.6998ZM17.8198 30.4199H16.8798V32.4199H17.8198V30.4199ZM16.8798 30.4199C16.2914 30.4199 16.1424 30.3079 16.121 30.2883C16.1152 30.2829 16.0888 30.2593 16.0604 30.1704C16.0287 30.0714 15.9998 29.9055 15.9998 29.6399H13.9998C13.9998 30.4097 14.1585 31.2015 14.7685 31.7616C15.3571 32.302 16.1482 32.4199 16.8798 32.4199V30.4199Z\"\/><\/svg><\/div><h3 class=\"lf-gut-blog-post-cta-efference__title lf-transform-none\">C\u00f3mo aumentar las ventas y el margen de beneficio<\/h3><div class=\"lf-gut-blog-post-cta-efference__lede\">\n<div class=\"wp-block-lexpress-highlighted-text-v2 lf-gut-blog-post-cta-efference__lede\">\n<p>Las palancas de rentabilidad m\u00e1s eficaces para una tienda de colchones son cuatro:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La primera es la <strong>venta cruzada sistem\u00e1tica<\/strong>: quien compra un colch\u00f3n necesita almohada, protector, ropa de cama y posiblemente una base nueva. Un equipo de venta entrenado puede elevar el ticket medio entre un <strong>30 y un 50 %<\/strong> con estas categor\u00edas complementarias de mayor margen. <\/li>\n\n\n\n<li>La segunda es el <strong>posicionamiento en gama media-alta<\/strong>: el cliente que entra en una tienda especializada est\u00e1 predispuesto a invertir m\u00e1s que en una gran superficie; orientarle hacia colchones de mayor calidad, bien justificados con argumentos t\u00e9cnicos y de salud, mejora simult\u00e1neamente su experiencia y el margen de la tienda. <\/li>\n\n\n\n<li>La tercera palanca es la <strong>diferenciaci\u00f3n en el servicio<\/strong>: entrega e instalaci\u00f3n incluidas, recogida y reciclado del colch\u00f3n antiguo, servicio de prueba en tienda y asesoramiento personalizado son atributos que los grandes distribuidores online dif\u00edcilmente pueden replicar. <\/li>\n\n\n\n<li>La cuarta es la <strong>captaci\u00f3n de cuentas B2B<\/strong>: hoteles, residencias de mayores, apartamentos tur\u00edsticos y promotoras inmobiliarias son clientes recurrentes de volumen que, bien fidelizados, generan ingresos predecibles con menor esfuerzo de captaci\u00f3n.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Abrir una tienda de colchones en Espa\u00f1a en es una apuesta con base real: el descanso es una necesidad recurrente, los consumidores reemplazan su colch\u00f3n cada 8-10 a\u00f1os y el auge de los modelos premium ha elevado el ticket medio de compra. Esta gu\u00eda completa te explica los requisitos legales, los costes de inversi\u00f3n, los [&hellip;]<\/p>\n","protected":false},"author":429,"featured_media":1764793,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"none","_seopress_titles_title":"C\u00f3mo abrir una tienda de colchones en Espa\u00f1a %%currentyear%%: gu\u00eda clave","_seopress_titles_desc":"Gu\u00eda completa para abrir una tienda de colchones en Espa\u00f1a: requisitos legales, costes, franquicias, m\u00e1rgenes y claves de rentabilidad paso a paso.","_seopress_robots_index":"","content-type":"","_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"278751,38491,1477305,1544184,1542934,1563739","_relevanssi_noindex_reason":"","footnotes":""},"categories":[879,893,1857,1858],"tags":[],"type-de-post":[438],"class_list":{"0":"post-1764639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lanzarse","8":"category-sectores","9":"category-emprender","10":"category-redes-de-franquicias","11":"type-de-post-articles"},"acf":[],"_links":{"self":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1764639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/users\/429"}],"replies":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/comments?post=1764639"}],"version-history":[{"count":5,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1764639\/revisions"}],"predecessor-version":[{"id":1764828,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/posts\/1764639\/revisions\/1764828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media\/1764793"}],"wp:attachment":[{"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/media?parent=1764639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/categories?post=1764639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/tags?post=1764639"},{"taxonomy":"type-de-post","embeddable":true,"href":"https:\/\/lexpress-franchise.com\/es\/wp-json\/wp\/v2\/type-de-post?post=1764639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}